MacGregor's Book of Bank Advertising PDF Download
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Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
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Book Description
Author: Theodore Douglas MacGregor
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 408
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Book Description
Author: Theodore Douglas MacGregor
Publisher: Forgotten Books
ISBN: 9780259848189
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Excerpt from Macgregor's Book of Bank Advertising Some advertising is done with other objects in view, but in most cases now-a-days every dollar spent in advertising is expected to come back, sooner or later, bringing many others with it. Advertising is by no means a fixed science. There are no set rules the observance of which will insure success to the advertiser. But experience is a good teacher, and it need not all be your own experience. In the past few years there has been a wonderful advance in advertising knowledge, and progress has been made in the facilities for the preparation and distribution of advertising matter to such an extent that advertising means much more than it did even a decade ago. The fundamental principles involved in financial advertising do not differ from those of advertising in general. However, there are some things in financial publicity that require special emphasis. Hence this book. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 822
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Book Description
Author: William Hutchison Murray
Publisher: Birlinn
ISBN: 9780862415389
Category : Jacobins
Languages : en
Pages : 0
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Book Description
Rob Roy MacGregor, Scotland's most romantic, elusive hero, was an outlaw and a life-long enemy of Montrose. So well-known was he that no one thought to write down a physical description of him, or any direct record of his childhood and youth. Thus tracking down Rob Roy today is to embark upon a painstaking search through archives, estate records and folk myths, enriched and confused by the romantic yarns that have grown up around him. W. H. Murray brings together new interpretations of Rob Roy's life and times to produce a new understanding of the character, actions and motives of a man who became a myth and symbol of Scotland. Murray shows that Rob Roy's renown stems from his remarkable force of character, rather than his politics or his place in the writings of Sir Walter Scott. His political mission outwardly failed, but his extraordinary resolution in adversity has earned him his place in history and legend.
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1500
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Book Description
The fourth estate.
Author: Sarah Moon
Publisher: Scholastic Inc.
ISBN: 1338032593
Category : Young Adult Fiction
Languages : en
Pages : 243
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Book Description
The story of a sensitive, gifted African American girl who tells us with mordant humor what it feels like to spend every day wishing so hard that you could fly away from it all Sparrow has always had a difficult time making friends. She would always rather stay home on the weekends with her mother, an affluent IT executive at a Manhattan bank, reading, or watching the birds, than play with other kids. And that's made school a lonely experience for her. It's made LIFE a lonely experience.But when the one teacher who really understood her -- Mrs. Wexler, the school librarian, a woman who let her eat her lunch in the library office rather than hide in a bathroom stall, a woman who shared her passion for novels and knew just the ones she'd love -- is killed in a freak car accident, Sparrow's world unravels and she's found on the roof of her school in an apparent suicide attempt.With the help of an insightful therapist, Sparrow finally reveals the truth of her inner life. And it's here that she discovers an outlet in rock & roll music...
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 700
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 344
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Book Description
Author: Malcolm S. Knowles
Publisher: Routledge
ISBN: 1000072894
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
How do you tailor education to the learning needs of adults? Do they learn differently from children? How does their life experience inform their learning processes? These were the questions at the heart of Malcolm Knowles’ pioneering theory of andragogy which transformed education theory in the 1970s. The resulting principles of a self-directed, experiential, problem-centred approach to learning have been hugely influential and are still the basis of the learning practices we use today. Understanding these principles is the cornerstone of increasing motivation and enabling adult learners to achieve. The 9th edition of The Adult Learner has been revised to include: Updates to the book to reflect the very latest advancements in the field. The addition of two new chapters on diversity and inclusion in adult learning, and andragogy and the online adult learner. An updated supporting website. This website for the 9th edition of The Adult Learner will provide basic instructor aids including a PowerPoint presentation for each chapter. Revisions throughout to make it more readable and relevant to your practices. If you are a researcher, practitioner, or student in education, an adult learning practitioner, training manager, or involved in human resource development, this is the definitive book in adult learning you should not be without.
