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Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Rita Clifton
Publisher: John Wiley & Sons
ISBN: 9781576603505
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author: Stephen Brown
Publisher: SAGE
ISBN: 1473987288
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author: Arthur C. Clarke
Publisher: Del Rey
ISBN: 9780345430724
Category : Science fiction
Languages : en
Pages : 0
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Book Description
A compendium of science fiction stories that combine elements of comedy and horror, including Silence Please, Critical Mass, and What Goes Up.
Author: Douglas Q. Adams
Publisher: Rodopi
ISBN: 9789042004351
Category : Tocharian language
Languages : en
Pages : 872
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Book Description
Author: Dan X. Solo
Publisher: Courier Corporation
ISBN: 0486144062
Category : Art
Languages : en
Pages : 242
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Book Description
The author of many books on typography, Dan X. Solo was also the proprietor of his own typography shop in Oakland, California — an establishment dedicated to unusual typography and special effects. This comprehensive catalog offers graphic designers a dazzling selection of over 4,000 typefaces and optical effects available from Solotype Typographers. Here, in Solo's words, is "a great cast of characters" — the alphabet — abetted by a cornucopia of typographical ideas and an endless resource of letters, words, phrases, slogans, logos, humorous comments, headlines, and graphic symbols. Individual sections of the book display a rich variety of typefaces in categories such as Condensed, Victorian, Art Nouveau, Art Deco, Rustic, Thick-and-tin, Calligraphic, Uncials, Latins, and Blackletter. Samples are imaginatively presented. "Stagecoach," for example, is printed in Fargo typeface, evoking dusty trails, rawhide, and ten-gallon hats, while "Sizzling summer savings" appears appropriately in the flamboyant Firebug typeface. All typefaces are indexed for quick and easy reference. As entertaining as it is practical and useful, this impressive treasury of versatile typefaces and optical effects will be indispensable to busy commercial artists as an inexhaustible source of typographic ideas and a "swipe file" of words, phrases, and letters for use in graphic art projects.
Author: Rigby
Publisher:
ISBN: 9781418914219
Category :
Languages : en
Pages : 0
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Book Description
Author: Sampson Ejike Odum
Publisher: iUniverse
ISBN: 1663205043
Category : Fiction
Languages : en
Pages : 123
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Book Description
‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.
Author: Calvert Watkins
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618082506
Category : Foreign Language Study
Languages : en
Pages : 196
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Book Description
Discusses the nature, origins, and development of language and lists the meanings and associated word for more than thirteen thousand Indo-European root words.
Author: Luc Watson
Publisher:
ISBN:
Category :
Languages : en
Pages : 409
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Book Description
Humanity discovered long ago that they were not alone in the Milky Way. The Suvelian Unity, a spiritual order of aliens, calls this Galaxy home as well. The two Sentient Races have remained at odds with each other, and for centuries have kept a respectful distance. But now the third Sentient Race has presented itself, and has set its sights on Panthea, the new Suvelian homeworld. The fate of the Suvelian's and their planet comes to rest on the shoulders of one human. Mike Labine, haunted by his past, may find his redemption in the hands of those who are not even human.
Author: Louise Michel
Publisher: On Our Own Authority!
ISBN: 9780985890933
Category : Paris (France)
Languages : en
Pages : 0
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Book Description
On 18 March 1871, the Parisian working class began a rebellion that shook the foundations of European society. Laborers seized direct control over their city, expelling their government and capitalist rulers. These revolutionary men and women declared Paris an independent municipality and commune where they would collectively manage their society through new institutions of their own creation, providing for their own welfare and defense. The Commune was annihilated 71 days later in one of the deadliest campaigns in French military history, La Semaine Sanglante, "The Bloody Week," during which over 30,000 men, women, and children were murdered for their revolutionary aspirations. Despite the brutality of its destruction, the Paris Commune uprising inspired revolutionaries the world over. In the near century-and-a-half that has passed since the Commune's destruction, anarchists and libertarian-socialists across the generations have looked to the 1871 Paris Commune, seeking to learn from its example--both its strengths and its limitations. The Commune: Paris, 1871, is a new collection of writings and critical reflections on the Paris Commune by classic anarchist and libertarian-socialist authors like Louise Michel, William Morris, Mikhail Bakunin, Peter Kropotkin, Voltairine de Cleyre, Alexander Berkman and Maurice Brinton.
