Author: Selim Yoruk
Publisher: Selim Yoruk
ISBN:
Category : Business & Economics
Languages : en
Pages : 323
Book Description
Crack the Code of Global Digital Success: Your Roadmap to Exponential Growth Imagine: a thriving digital product used by millions worldwide, driving explosive growth for your business. This book is your key to making that vision a reality. Within these pages, you'll discover: * Clever tactics: Uncover the secret strategies employed by leading companies to conquer the global digital landscape. * Critical steps: Avoid costly missteps with a proven, step-by-step roadmap for navigating the complexities of global product development and launch. * Inspiring real-life stories: Learn from the successes and failures of industry giants, gaining invaluable insights that shortcut your path to the top. * Essential tools: Equip yourself with the cutting-edge technology and resources needed to streamline your workflow and maximize efficiency. This book is more than just a guide; it's your personal launchpad to digital domination. Get ready to: * Expand your reach: Tap into a vast international market, multiplying your customer base and revenue potential. * Outshine the competition: Equip your product with the features and functionality that resonate with a global audience. * Build a loyal fan base: Foster lasting relationships with users across cultures and languages. This is your chance to turn your digital product into a global phenomenon. Don't miss out.
LEGO Play Book
Author: Daniel Lipkowitz
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9781409327516
Category : Children's nonfiction
Languages : en
Pages : 0
Book Description
'LEGO Play Book' contains a collection of all-new LEGO building ideas that will inspire you to play with your favourite LEGO models in new and exciting ways. Organised in imaginatively themed chapters, covering everything from a safari and life under the sea to extreme sports and beach scenes, this book is designed to teach you how to get the most play out of your LEGO models.
Publisher: DK Publishing (Dorling Kindersley)
ISBN: 9781409327516
Category : Children's nonfiction
Languages : en
Pages : 0
Book Description
'LEGO Play Book' contains a collection of all-new LEGO building ideas that will inspire you to play with your favourite LEGO models in new and exciting ways. Organised in imaginatively themed chapters, covering everything from a safari and life under the sea to extreme sports and beach scenes, this book is designed to teach you how to get the most play out of your LEGO models.
LEGO Still Life with Bricks
Author: Lydia Ortiz
Publisher: Chronicle Books
ISBN: 1797206559
Category : Art
Languages : en
Pages : 146
Book Description
Capturing the boundless creativity of the LEGO® brand, this colorful book recreates objects and scenes from everyday life using LEGO bricks. Transforming handfuls of bricks into minty toothpaste, eggs and bacon, lush houseplants, and more, LEGO Still Life reimagines the mundane and sparks playfulness in everyday life. Featuring unique, clever, and captivating original art, these deceptively simple but meticulously executed images are full of surprise and delight—and remind us that the world around us is, too. • Recreates commonplace scenes from everyday life using LEGO® bricks • Creatively reimagines the everyday objects and scenes • Presented without text, these clever images speak for themselves, offering joy, surprise, and creativity on each spread LEGO Still Life is the perfect gift for LEGO lovers and art lovers alike. Watch LEGO bricks transform into everyday objects, turning the humdrum into a delightful surprise. • Great not only for LEGO fans who are feeling nostalgic, but for anyone who appreciates quirky art projects and creative spirit • This is a book that makes you look twice and enjoy the artful effort. • Perfect for fans of The Art of the Brick: A Life in LEGO by Nathan Sawaya, The Greatest Brick Builds: Amazing Creations in LEGO by Nathan Sawaya, and Beautiful LEGO by Mike Doyle
Publisher: Chronicle Books
ISBN: 1797206559
Category : Art
Languages : en
Pages : 146
Book Description
Capturing the boundless creativity of the LEGO® brand, this colorful book recreates objects and scenes from everyday life using LEGO bricks. Transforming handfuls of bricks into minty toothpaste, eggs and bacon, lush houseplants, and more, LEGO Still Life reimagines the mundane and sparks playfulness in everyday life. Featuring unique, clever, and captivating original art, these deceptively simple but meticulously executed images are full of surprise and delight—and remind us that the world around us is, too. • Recreates commonplace scenes from everyday life using LEGO® bricks • Creatively reimagines the everyday objects and scenes • Presented without text, these clever images speak for themselves, offering joy, surprise, and creativity on each spread LEGO Still Life is the perfect gift for LEGO lovers and art lovers alike. Watch LEGO bricks transform into everyday objects, turning the humdrum into a delightful surprise. • Great not only for LEGO fans who are feeling nostalgic, but for anyone who appreciates quirky art projects and creative spirit • This is a book that makes you look twice and enjoy the artful effort. • Perfect for fans of The Art of the Brick: A Life in LEGO by Nathan Sawaya, The Greatest Brick Builds: Amazing Creations in LEGO by Nathan Sawaya, and Beautiful LEGO by Mike Doyle
The Product Growth Playbook
Author: Selim Yoruk
Publisher: Selim Yoruk
ISBN:
Category : Business & Economics
Languages : en
Pages : 323
Book Description
Crack the Code of Global Digital Success: Your Roadmap to Exponential Growth Imagine: a thriving digital product used by millions worldwide, driving explosive growth for your business. This book is your key to making that vision a reality. Within these pages, you'll discover: * Clever tactics: Uncover the secret strategies employed by leading companies to conquer the global digital landscape. * Critical steps: Avoid costly missteps with a proven, step-by-step roadmap for navigating the complexities of global product development and launch. * Inspiring real-life stories: Learn from the successes and failures of industry giants, gaining invaluable insights that shortcut your path to the top. * Essential tools: Equip yourself with the cutting-edge technology and resources needed to streamline your workflow and maximize efficiency. This book is more than just a guide; it's your personal launchpad to digital domination. Get ready to: * Expand your reach: Tap into a vast international market, multiplying your customer base and revenue potential. * Outshine the competition: Equip your product with the features and functionality that resonate with a global audience. * Build a loyal fan base: Foster lasting relationships with users across cultures and languages. This is your chance to turn your digital product into a global phenomenon. Don't miss out.
Publisher: Selim Yoruk
ISBN:
Category : Business & Economics
Languages : en
Pages : 323
Book Description
Crack the Code of Global Digital Success: Your Roadmap to Exponential Growth Imagine: a thriving digital product used by millions worldwide, driving explosive growth for your business. This book is your key to making that vision a reality. Within these pages, you'll discover: * Clever tactics: Uncover the secret strategies employed by leading companies to conquer the global digital landscape. * Critical steps: Avoid costly missteps with a proven, step-by-step roadmap for navigating the complexities of global product development and launch. * Inspiring real-life stories: Learn from the successes and failures of industry giants, gaining invaluable insights that shortcut your path to the top. * Essential tools: Equip yourself with the cutting-edge technology and resources needed to streamline your workflow and maximize efficiency. This book is more than just a guide; it's your personal launchpad to digital domination. Get ready to: * Expand your reach: Tap into a vast international market, multiplying your customer base and revenue potential. * Outshine the competition: Equip your product with the features and functionality that resonate with a global audience. * Build a loyal fan base: Foster lasting relationships with users across cultures and languages. This is your chance to turn your digital product into a global phenomenon. Don't miss out.
The Scaling Value Playbook
Author: Ian Gray
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110789817
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Learn how to scale your business or organization and overcome the challenges in moving innovation to scale. The Scaling Value Playbook provides an overview of the challenges in moving innovation to scale, offering practical guidance on managing this process. It explores creating new ventures and discusses the road to realizing value at scale. It also provides a framework for developing and implementing a strategy for scaling up and scaling out of innovation, together with tools and templates to enable the reader to create a fit-for-purpose scaling strategy. In an easily accessible and visually appealing way, De Gruyter playbooks offer practical concepts for improving business performance. They are an extremely valuable resource for a wide range of business professionals.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110789817
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Learn how to scale your business or organization and overcome the challenges in moving innovation to scale. The Scaling Value Playbook provides an overview of the challenges in moving innovation to scale, offering practical guidance on managing this process. It explores creating new ventures and discusses the road to realizing value at scale. It also provides a framework for developing and implementing a strategy for scaling up and scaling out of innovation, together with tools and templates to enable the reader to create a fit-for-purpose scaling strategy. In an easily accessible and visually appealing way, De Gruyter playbooks offer practical concepts for improving business performance. They are an extremely valuable resource for a wide range of business professionals.
The Leader's Playbook
Author: Gaurav Jain
Publisher: Gaurav Jain
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Are You Ready to Lead with Confidence and Clarity? Forget the guesswork. It's time to transform the way you lead and manage your teams. All you need is the right frameworks, strategies, and a commitment to becoming the best leader you can be—and this book. For the first time, The Leader's Playbook brings together 75 of the most powerful leadership frameworks across 23 essential categories, giving you a step-by-step blueprint to tackle any challenge that comes your way. These are the exact strategies that successful leaders worldwide rely on to drive results, build high-performing teams, and turn vision into reality. Now, they're all in one place, ready for you to put into action. In this book, you will learn how to: - Articulate and align your team with frameworks like The Golden Circle and BHAG. - Navigate complex business landscapes using tools like Porter's Five Forces and The Balanced Scorecard. - Make informed decisions with frameworks like the OODA Loop and Cynefin. - Optimize your team's performance with methods like the Eisenhower Matrix and Lean Startup. - Lead your team through change and challenges with models like ADKAR and Kotter's 8-Step Change Model. - And much more... These aren't just theories. They're actionable frameworks that you can start using today to lead with more clarity, more confidence, and more impact.
Publisher: Gaurav Jain
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Are You Ready to Lead with Confidence and Clarity? Forget the guesswork. It's time to transform the way you lead and manage your teams. All you need is the right frameworks, strategies, and a commitment to becoming the best leader you can be—and this book. For the first time, The Leader's Playbook brings together 75 of the most powerful leadership frameworks across 23 essential categories, giving you a step-by-step blueprint to tackle any challenge that comes your way. These are the exact strategies that successful leaders worldwide rely on to drive results, build high-performing teams, and turn vision into reality. Now, they're all in one place, ready for you to put into action. In this book, you will learn how to: - Articulate and align your team with frameworks like The Golden Circle and BHAG. - Navigate complex business landscapes using tools like Porter's Five Forces and The Balanced Scorecard. - Make informed decisions with frameworks like the OODA Loop and Cynefin. - Optimize your team's performance with methods like the Eisenhower Matrix and Lean Startup. - Lead your team through change and challenges with models like ADKAR and Kotter's 8-Step Change Model. - And much more... These aren't just theories. They're actionable frameworks that you can start using today to lead with more clarity, more confidence, and more impact.
The Polyvagal Parenting Playbook
Author: Augusta Hattie Doherty
Publisher: Gaius Quill Publishing
ISBN: 1738553310
Category : Family & Relationships
Languages : en
Pages : 271
Book Description
The Polyvagal Parenting Playbook: A Comprehensive Guide to Interactive Strategies for Every Age and Stage offers a revolutionary approach to parenting, blending the science of polyvagal theory with practical, hands-on strategies to foster deep emotional connections and resilience in children. This groundbreaking book guides parents, educators, and caregivers through the intricacies of the nervous system, revealing how it influences behavior, emotions, and social interactions. Within its pages, readers will discover a new lens through which to view parenting, one that emphasizes the importance of creating a sense of safety and nurturing relationships that support children's innate ability to thrive. The book is structured to address the unique challenges and opportunities presented at each developmental stage, from the tender early years through the dynamic period of adolescence. Key Features: Foundational Insights into Polyvagal Theory: Understand the science behind your child's emotional and behavioral responses, and how to use this knowledge to foster a supportive environment. Age-Specific Strategies: Navigate the changing landscape of your child's needs with strategies and activities designed to promote emotional well-being, social skills, and self-regulation at every age. Building Connection and Safety: Learn techniques to strengthen your bond with your child, creating a foundation of trust and security that supports their development and learning. Practical Activities and Reflections: Engage with a variety of exercises and reflective questions that encourage hands-on application of polyvagal principles, enhancing your parenting skills and deepening your understanding of your child. Navigating Challenges: From managing tantrums to encouraging independence in teenagers, find solutions to common parenting dilemmas, grounded in compassionate communication and understanding. Fostering a Supportive Community: Tips and guidance on building a "village" of support, leveraging relationships with family, friends, and professionals to enrich your child's growth and development. The Polyvagal Parenting Playbook is more than just a book; it's a journey towards a more empathetic, informed, and connected approach to raising children. It invites readers to shift perspectives, embrace new strategies, and celebrate the profound impact of nurturing relationships on child development. Whether you are a new parent seeking guidance or a seasoned caregiver looking to deepen your understanding of child psychology, this book offers valuable insights and tools to support you in the rewarding journey of parenting.
Publisher: Gaius Quill Publishing
ISBN: 1738553310
Category : Family & Relationships
Languages : en
Pages : 271
Book Description
The Polyvagal Parenting Playbook: A Comprehensive Guide to Interactive Strategies for Every Age and Stage offers a revolutionary approach to parenting, blending the science of polyvagal theory with practical, hands-on strategies to foster deep emotional connections and resilience in children. This groundbreaking book guides parents, educators, and caregivers through the intricacies of the nervous system, revealing how it influences behavior, emotions, and social interactions. Within its pages, readers will discover a new lens through which to view parenting, one that emphasizes the importance of creating a sense of safety and nurturing relationships that support children's innate ability to thrive. The book is structured to address the unique challenges and opportunities presented at each developmental stage, from the tender early years through the dynamic period of adolescence. Key Features: Foundational Insights into Polyvagal Theory: Understand the science behind your child's emotional and behavioral responses, and how to use this knowledge to foster a supportive environment. Age-Specific Strategies: Navigate the changing landscape of your child's needs with strategies and activities designed to promote emotional well-being, social skills, and self-regulation at every age. Building Connection and Safety: Learn techniques to strengthen your bond with your child, creating a foundation of trust and security that supports their development and learning. Practical Activities and Reflections: Engage with a variety of exercises and reflective questions that encourage hands-on application of polyvagal principles, enhancing your parenting skills and deepening your understanding of your child. Navigating Challenges: From managing tantrums to encouraging independence in teenagers, find solutions to common parenting dilemmas, grounded in compassionate communication and understanding. Fostering a Supportive Community: Tips and guidance on building a "village" of support, leveraging relationships with family, friends, and professionals to enrich your child's growth and development. The Polyvagal Parenting Playbook is more than just a book; it's a journey towards a more empathetic, informed, and connected approach to raising children. It invites readers to shift perspectives, embrace new strategies, and celebrate the profound impact of nurturing relationships on child development. Whether you are a new parent seeking guidance or a seasoned caregiver looking to deepen your understanding of child psychology, this book offers valuable insights and tools to support you in the rewarding journey of parenting.
Innovator's Playbook
Author: Nathan Baird
Publisher: John Wiley & Sons
ISBN: 0730383660
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way. In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages: 1. Build the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric needs and insights. 4. Unleash your team’s creativity to create fresh new ideas to address customer needs. 5. Experiment and validate desirable, feasible and viable solutions. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
Publisher: John Wiley & Sons
ISBN: 0730383660
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn’t have to be this way. In Innovator’s Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation. This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages: 1. Build the right team for innovation. 2. Better understand your customer through empathy. 3. Distill and refine customer-centric needs and insights. 4. Unleash your team’s creativity to create fresh new ideas to address customer needs. 5. Experiment and validate desirable, feasible and viable solutions. Innovator’s Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
The Customer Education Playbook
Author: Daniel Quick
Publisher: John Wiley & Sons
ISBN: 1119822513
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Publisher: John Wiley & Sons
ISBN: 1119822513
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand. In this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.
Mobile DevOps Playbook
Author: Moataz Nabil
Publisher: Packt Publishing Ltd
ISBN: 1803246499
Category : Computers
Languages : en
Pages : 384
Book Description
Learn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycle Key Features Discover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and more Enhance efficiency, speed, and quality of your development process with mobile DevOps Explore mobile DevOps components like continuous integration, testing, deployment, and monitoring Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learn Discover the principles, components, and concepts of mobile DevOps Develop a successful mobile CI/CD strategy in your organization Identify the tools and processes for mobile app release and distribution Develop and release mobile applications efficiently and reliably Implement continuous testing with mobile DevOps Leverage Mobile DevSecOps to improve security, efficiency of your Mobile app development process Understand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOps Identify and fix problems with mobile application performance and data usage Who this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
Publisher: Packt Publishing Ltd
ISBN: 1803246499
Category : Computers
Languages : en
Pages : 384
Book Description
Learn to use mobile DevOps for faster, more efficient mobile development by uncovering the secrets of mobile application development lifecycle Key Features Discover best practices and mobile DevOps tools for test automation, app releases, performance optimization, security, error tracking, and more Enhance efficiency, speed, and quality of your development process with mobile DevOps Explore mobile DevOps components like continuous integration, testing, deployment, and monitoring Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionTo build mobile apps, you need to understand mobile-first features, tools, and processes that help you build, test, and release robust apps faster and more efficiently. The multitude of challenges stemming from mobile development's inherent complexities, including native iOS and Android app creation, cross-platform frameworks, and the implementation of scalable architectures within extensive teams, collectively contribute to a substantial number of obstacles that can significantly prolong the release process. This book will help you understand and implement the best practices of mobile DevOps for continuous integration, testing, delivery, deployment, and monitoring. You’ll explore different challenges faced by developers due to varied OSs, the unforgiving nature of mobile applications, and continuous updates to mobile phones and learn how to maneuver through these challenges. You’ll also get to grips with the latest trends while discovering the potential future of mobile DevOps, with valuable insights and guidance about integrating mobile development teams into your organization. By the end of this book, you’ll be well-equipped to successfully implement mobile DevOps and build fast, qualitative, and efficient mobile apps for your team or organization.What you will learn Discover the principles, components, and concepts of mobile DevOps Develop a successful mobile CI/CD strategy in your organization Identify the tools and processes for mobile app release and distribution Develop and release mobile applications efficiently and reliably Implement continuous testing with mobile DevOps Leverage Mobile DevSecOps to improve security, efficiency of your Mobile app development process Understand how Platform Engineering and IDP Teams can improve Developer Productivity in Mobile DevOps Identify and fix problems with mobile application performance and data usage Who this book is forThis book is for DevOps engineers looking to learn more about mobile DevOps to build effective processes for releasing mobile apps quickly and frequently. It’s also an excellent resource for mobile developers, mobile release managers, mobile architects, mobile platform engineers, and QA engineers, involved in mobile app development. Familiarity with DevOps and mobile app challenges related to testing, releasing, and monitoring especially at scale is a prerequisite.
LEGOfied
Author: Nicholas Taylor
Publisher: Bloomsbury Publishing USA
ISBN: 150135406X
Category : Social Science
Languages : en
Pages : 199
Book Description
LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry-media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies-to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.
Publisher: Bloomsbury Publishing USA
ISBN: 150135406X
Category : Social Science
Languages : en
Pages : 199
Book Description
LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry-media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies-to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.