Author: Publisher: Editions Bréal
ISBN: 2749525772
Category :
Languages : en
Pages : 291
Book Description
Business Marketing Management
Author: Michael D. HuttPublisher:
ISBN: 9789814510608
Category : Industrial marketing
Languages : en
Pages : 438
Book Description
"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.
Brotherhood of Locomotive Engineer's Monthly Journal
Author: Publisher:
ISBN:
Category : Locomotive engineers
Languages : en
Pages : 892
Book Description
Brotherhood of Locomotive Firemen and Enginemen's Magazine
Author: Publisher:
ISBN:
Category : Labor unions
Languages : en
Pages : 1014
Book Description
B2B Brand Management
Author: Philip KotlerPublisher: Springer Science & Business Media
ISBN: 3540447296
Category : Business & Economics
Languages : en
Pages : 368
Book Description
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Le management d'une boulangerie
Author: INIZAN JacquesPublisher: Lavoisier
ISBN: 2743064226
Category :
Languages : en
Pages : 266
Book Description
Les boulangers sont des entrepreneurs qui évoluent dans un environnement très compétitif. Lorsqu'ils prennent en charge leur première affaire, même s'ils disposent d'une solide formation métier, il leur est difficile de repérer et de mettre en œuvre tous les leviers de la performance. Véritable guide pour le pilotage de leur entreprise, cet ouvrage vise à les accompagner dans la prise de décision dans tous les champs de la gestion. Le boulanger, comme tout chef d'entreprise, doit faire face à de très nombreuses situations. Il est nécessaire de compléter son savoir-faire par des compétences et des connaissances pour opérer les meilleurs choix face aux nombreuses questions pouvant se poser à lui, parmi lesquelles : quels sont les critères qui doivent retenir mon attention quand je choisis de créer ou de reprendre une boulangerie ? Comment évalue-t-on une boulangerie ? Quels choix juridiques dois-je opérer ? Comment manage-t-on une petite équipe ? Quelles sont les erreurs à éviter ? Quelles sont les obligations réglementaires auxquelles sont astreintes les boulangeries ? Les réponses apportées par l'auteur sont le fruit d'un travail de synthèse qui s'appuie sur des textes de loi mais aussi sur un inventaire des bonnes pratiques. Celles-ci sont issues à la fois d'entreprises de secteurs différents mais aussi d'une observation sur le terrain.
Locomotive Engineers Journal
Author: Publisher:
ISBN:
Category : Labor unions
Languages : en
Pages : 1274
Book Description
Understand to Be Understood
Author: Gerard CollignonPublisher: Xlibris Corporation
ISBN: 1524532037
Category : Business & Economics
Languages : en
Pages : 247
Book Description
In this book there is something for everyone. The theorist will have ample opportunity to test his or her current knowledge against this model, to find answers to questions and to stimulate more thinking. The person who needs to see and understand the value of committing time to learn something new will not be disappointed. You will certainly find a rich source of material that will add value when applied in the workplace. The person who likes to play with theory, tossing it around, testing it on friends and even applying it at work, will like this book, as there will be stimulation enough to satisfy. Those who care about people and want to know how to further improve on the quality of their relationships will love this book. People who need to grasp the nettle of tricky situations and apply what they know to get results quickly that make positive impact on their bottom line will grasp the power of this tool. Those who need to take time to turn things over and examine them by reflecting upon the learning points and seeing how to use the tools will find plenty to stimulate their imaginations. This book about coaching using PCM is overflowing with the complexity and at the same time the ordinariness of people in relationships. This model can help you develop skills in four areas: self-knowledge and self-awareness self-management knowledge and awareness of others relationship management Happy Coaching!
Risk Management
Author: Céline BérardPublisher: John Wiley & Sons
ISBN: 1786301652
Category : Business & Economics
Languages : en
Pages : 324
Book Description
Risk management practices are growing both in number and complexity in businesses, notably driven by new regulatory standards that feature risk management at their core. Although large businesses are more likely to adopt a formal, holistic approach to risk management, the stakes are just as high for SMEs. Risk management in SMEs can contribute to a certain organizational, entrepreneurial and partnership dynamic which constitutes a real opportunity to evolve practices and improve performance. This book offers varied responses to this question by combining conceptual approaches, empirical illustrations and the associated managerial implications.
Brotherhood of Locomotive Firemen's Magazine
Author: Publisher:
ISBN:
Category : Locomotive engineers
Languages : en
Pages : 1080
Book Description
Strategic Engineering
Author: Jacques ArcadePublisher: John Wiley & Sons
ISBN: 1119821339
Category : Technology & Engineering
Languages : en
Pages : 320
Book Description
In the face of increasing complexity, uncertainty and difficulty in the design and implementation of reforms, companies, organizations and institutions must strive to capitalize on the prevailing disarray by acting wisely in overcoming it. Strategic engineering is part of an integrative, tool-based approach, inspired by the life sciences and Âcreative recursionÂ. This book is structured into three parts, which correspond to the three main phases of the strategic engineering approach: observe and discern; judge and arbitrate; act and intervene. Strategic Engineering has wide appeal, relevant to senior leaders, decisionmakers, managers and practitioners within businesses, government and local authorities. It is also intended for those who wish to develop their capability in anticipatory or transformative management within economic, sociopolitical and strategic contexts.
