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Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351
Get Book Here
Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author: Miguel de Cervantes Saavedra
Publisher:
ISBN:
Category :
Languages : en
Pages : 274
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Book Description
Author: Cornelis A. de Kluyver
Publisher: Business Expert Press
ISBN: 1606490737
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Author: OECD
Publisher: OECD Publishing
ISBN: 926415034X
Category :
Languages : en
Pages : 173
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Book Description
Middle-class households feel left behind and have questioned the benefits of economic globalisation.
Author: Nicky Lee
Publisher: HarperChristian Resources
ISBN: 0310093023
Category : Religion
Languages : en
Pages : 337
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Book Description
Full of practical advice, this bestselling book by Nicky and Sila Lee is easy to read and designed to prepare, build, and even mend marriages. The Marriage Book is essential reading for any married or engaged couple. This resource addresses questions like: How can we be happily married to one person for our entire life? How do we resolve conflict? How can we discover and rediscover sexual intimacy? The Marriage Course is a series of seven sessions, designed to help couples invest in their relationship and build a strong marriage. It serves as a bridge between the church and local community by recognizing the need to go beyond the social, as well as physical, walls of the church to help couples with their relationships. Marriage Course is easy to run; the talks are available on DVD (sold separately) and each guest and leader receives a manual. If you enjoy hosting people and have a passion for strengthening family life, you could run a course!
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Mette Hjort
Publisher: Oxford University Press
ISBN: 0195354915
Category : Philosophy
Languages : en
Pages : 311
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Book Description
The only work of its kind, this exciting collection assembles a number of analytically minded philosophers, psychologists, and literary theorists, all of whom seek to provide fine-grained accounts of critical problems having to do with emotion and art. How best to explain emotions produced by works of art? What goes on when we feel emotion for an abstract art such as music? How is it that we can intelligibly feel emotion for persons and situations that we know are fictional? What is involved in our empathic experience of negative emotion through the art of tragedy? A strongly interdisciplinary volume that captures the richness of current debates about the role of agency in human emotional response, this collection also considers the influence of culture on emotion and demonstrates that cognitivist and social- constructivist perspectives need not be antagonistic and may actually work together in a complementary way. Essays cluster under four rubrics--"The Paradox of Fiction", "Emotion and its Expression through Art", "The Rationality of Emotional Responses to Art", and "The Value of Emotion"--and together they address questions of emotion in film, painting, music, dance, literature, and theater. With new work by leading thinkers in the field of aesthetics, and drawing upon state of the art scholarship from areas such as cognitive science, literary studies, and contemporary ethics, Emotion and the Arts is essential reading for those who study aesthetics, literature, theories of emotion, and the mind.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530542
Category : Law
Languages : en
Pages : 191
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Book Description
This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Rafael Agredano
Publisher:
ISBN:
Category : Costume design
Languages : es
Pages : 248
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Book Description
Catálogo de la exposición dedicada a la evolución, grado de madurez y desarrollo de la moda en la comunidad autónoma de Andalucía. Se revisan los trabajos de Victorio y Lucchino, dos modistos andaluces de reconocido prestigio nacional e internacional, durante los últimos 25 años.
