Key Account Management in Business-to-Business Markets PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Key Account Management in Business-to-Business Markets PDF full book. Access full book title Key Account Management in Business-to-Business Markets by Stefan Wengler. Download full books in PDF and EPUB format.

Key Account Management in Business-to-Business Markets

Key Account Management in Business-to-Business Markets PDF Author: Stefan Wengler
Publisher: Springer Science & Business Media
ISBN: 383509355X
Category : Business & Economics
Languages : en
Pages : 309

Get Book Here

Book Description
Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.