Judicious Advertising and Advertising Experience PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 736
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 736
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1272
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1328
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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 712
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Book Description
Author: Roxanne Hovland
Publisher: Routledge
ISBN: 1317461363
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 900
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1584
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 808
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1392
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Author:
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 1312
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Book Description
