Introduction of Software Products and Services Through Public 'Beta' Launches PDF Download
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Author: Amit Mehra
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Public "Beta" launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public beta testing so attractive to firms? By introducing semi-completed products in the market, the firm can target the early adopter population, who can then build the potential market through the word of mouth effect by the time the actual version of the product is launched. In addition, the information gathered through the usage of the public beta gives significant insights into customer preferences and consequently helps in building a better product. We build these marketing and product development implications in an analytical model to compare the different product introduction strategies like "skimming" or "penetration pricing"with beta launches. This analysis is done for products of branded and unbranded Web 2.0 companies like Google and Flickr etc. We also examine the impact of different monetization models like direct pricing and advertising on the beta launch strategy.
Author: Amit Mehra
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Public "Beta" launches have become a preferred route of entry into the markets for new software products and web site based services. While beta testing of novel products is nothing new, typically such tests were done by experts within firm boundaries. What makes public beta testing so attractive to firms? By introducing semi-completed products in the market, the firm can target the early adopter population, who can then build the potential market through the word of mouth effect by the time the actual version of the product is launched. In addition, the information gathered through the usage of the public beta gives significant insights into customer preferences and consequently helps in building a better product. We build these marketing and product development implications in an analytical model to compare the different product introduction strategies like "skimming" or "penetration pricing"with beta launches. This analysis is done for products of branded and unbranded Web 2.0 companies like Google and Flickr etc. We also examine the impact of different monetization models like direct pricing and advertising on the beta launch strategy.
Author: Amit Mehra
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Many software product firms release a public beta prior to launching its product. Public betas are adopted by innovator consumers and firms use free feedback from these consumers to improve the quality of the product. While trying out the public beta, innovators also learn their product preferences accurately. In addition, opinions expressed by the innovators about the software on public forums like blogs, etc., can introduce a perception bias about the product's quality among the imitator consumers. Therefore, there are demand and cost side trade-offs in introducing public betas. In addition to public beta, firms can introduce product trials along with the product. Product trials serve as a learning mechanism for all consumers (innovators and imitators), unlike in the case of public betas where this benefit accrues only to innovators. We examine the firm's optimal strategies to introduce public beta and/or product trial. We show that introducing public beta does not necessarily result in a higher-quality product. However, even when the quality is lower, consumer surplus and social welfare can be higher. Interestingly, while introducing public beta in addition to trial may appear to be optimal, it may not always be so. We show that similar results hold for products with network effects. We also find that even though the marginal value of quality to consumers is higher for products with network effects, the quality of the product can sometimes be lower than the quality in absence of network effects.
Author: Eric Passmore
Publisher: Apress
ISBN: 1484218736
Category : Computers
Languages : en
Pages : 107
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Book Description
This book reveals the technical challenges and successful implementation details of migrating MSN, Microsoft’s consumer content portal--a business with 450 million worldwide users--into the Cloud. Following a technique long used in aviation, medicine, and other fields, MSN’s Chief Technical Officer, Eric Passmore, describes the set of release, deployment, monitoring, and mitigation checklists used to build cloud services supporting hundreds of millions of users on Azure, Microsoft’s Public Cloud. An undertaking of this scale--involving services supported by a large team of engineers--involves unique challenges and risks. This book demonstrates through personal experience how to cut through the theory and provides checklists as a surprisingly simple antidote to the competing methodologies. This book works at two levels. At a fundamental level, businesses need to be successful in the cloud if they want to seize new opportunities and transform their business to compete successfully. This book provides a framework for success by identifying the "hidden" work as part of moving to the cloud. At a more practical, level there is an incredible hunger for simple to follow, "how-to" information on Cloud migration. This book is a reference guide to reduce risk and achieve success without requiring the busy reader to wade through theory. It contains simple to follow, "how-to" information on cloud migration. It is a reference guide to achieving success, and any team can modify these tasks to fit the needs of their own organization. Who This Book is For: Technology professionals who deploy services in the cloud or are thinking of moving to the cloud. Professionals in the DevOps and Cloud services fields need these skills to succeed in their current jobs or advance their careers.
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 15
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Book Description
Author: David Shelters
Publisher: John Wiley & Sons
ISBN: 1118518470
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as a thought-provoking guide that helps tech entrepreneurs avoid the dangers inherent in business start-ups in general and the treacherous realm of venture capital in particular. This book is the ideal reference for anyone who wants to overcome the challenges of running a start-up from incubation to exit. Excellent advice for tech entrepreneurs written in layman's terms Written by an author with more than fifteen years of experience as a founder and co-founder of tech start-ups in the U.S. and Asia Designed to fill the role of an experienced mentor for tech entrepreneurs For first-time founders of tech start-ups requiring venture capital, Start-Up Guide for the Technopreneur is the perfect resource.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 52
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Koch, Stefan
Publisher: IGI Global
ISBN: 146662938X
Category : Computers
Languages : en
Pages : 332
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Book Description
The innovative process of open source software is led in greater part by the end-users; therefore this aspect of open source software remains significant beyond the realm of traditional software development. Open Source Software Dynamics, Processes, and Applications is a multidisciplinary collection of research and approaches on the applications and processes of open source software. Highlighting the development processes performed by software programmers, the motivations of its participants, and the legal and economic issues that have been raised; this book is essential for scholars, students, and practitioners in the fields of software engineering and management as well as sociology.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 48
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Book Description
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author: Whitson G. Waldo
Publisher: First Books
ISBN: 1592994830
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
A Fully Integrated Presentation of New Hardware and Software Product Introductions Using Program Management Methodologies for System on Chip Platforms If you're an executive, manager, or engineer in the semiconductor, software, or systems industries, this book provides conceptual views ranging from the design of integrated circuits or systems on a chip, through fabrication, to integration of chips onto boards, and through development of enablement and runtime software for system and platform deliveries. Special features included this book are: - Program management methodologies - General management fundamentals - An overview of leadership principles - Basic discrete device technology - Internal structure and operation of some common logic gates - Basic integrated circuit design concepts, building blocks, and flow - Chip packaging technologies - Details of the fabrication process for integrated circuits - Printed circuit board design, manufacture, and test - Software design, development, and test - Integrated circuit test, silicon validation, and device qualification - Program management applications bringing it all together The book explores interactions and dependencies of technologies that impact systems and platforms. This is a valuable resource to learn these technologies or to use as a reference.
Author: Mukesh Sharma
Publisher: CRC Press
ISBN: 1040077684
Category : Computers
Languages : en
Pages : 109
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Book Description
Its scale, flexibility, cost effectiveness, and fast turnaround are just a few reasons why crowdsourced testing has received so much attention lately. While there are a few online resources that explain what crowdsourced testing is all about, there's been a need for a book that covers best practices, case studies, and the future of this technique. Filling this need, Leveraging the Wisdom of the Crowd in Software Testing shows you how to leverage the wisdom of the crowd in your software testing process. Its comprehensive coverage includes the history of crowdsourcing and crowdsourced testing, implementation practices, and future trends. The book discusses best practices in implementation-explaining what, when, and how to crowdsource in a testing effort. It also includes case studies that illustrate how both product and service companies have successfully applied crowdsourcing in their testing programs. Explaining how to use the combined advantages of crowdsourcing and cloud computing for software testing, the book examines various engagement models in which you could implement crowdsourced testing. It addresses effective defect management in crowdsourced testing and considers both the business and engineering aspects of crowdsourced testing. The book explores the challenges, limitations, and situations when crowdsourced testing will not work and provides powerful best practices for mitigating the constraints and challenges, including how to build a crowdsourcing platform to test software products. Covering career opportunities for crowd testers, the book concludes by taking a look at the need to build a crowdsourced testing ecosystem, who the players of such an ecosystem would be, and who would need to champion such an effort.
