Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises PDF Download
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Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280511521
Category : Law
Languages : en
Pages : 36
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Book Description
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280511521
Category : Law
Languages : en
Pages : 36
Get Book Here
Book Description
This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and branding strategy of any company. It seeks to explain trademarks from a business perspective.
Author: Michal Bohaczewski
Publisher: Kluwer Law International B.V.
ISBN: 9403519916
Category : Law
Languages : en
Pages : 469
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Book Description
When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this extended protection provided by Regulation 2017/1001 on EU trade marks and Directive 2015/2436 under which it is mandatory across all Member States. Using a practical approach, focused on identifying and analysing the criteria for infringement of trade marks with a reputation in proceedings before civil courts and in administrative proceedings before the European Union Intellectual Property Office (EUIPO) or national trade mark offices, the author addresses such elements of the special protection regime as the following: prerequisites for infringement of the right to a reputed mark common to all recognised forms of infringement; how to demonstrate each type of infringement of the right to the trade mark with a reputation (blurring, tarnishment and unfair advantage); proof of reputation; distinguishing the concept of well-known trade mark; legitimate versus questionable justifications of the ‘due cause’ exception within the meaning of EU law provisions; use of a disputed sign falling under freedom of expression; identifying the role of likelihood of confusion under the special regime; and how to prove the existence of a link between the signs in dispute. The author pays detailed attention to the case law of the Court of Justice and General Court of the EU, as well as cases before the EUIPO and national courts. He takes into account research from a number of Member States (plus Switzerland), thus widening prior work in the field from its predominant English-language context. With this book practitioners will confidently approach cases before courts, the EUIPO and national EU trade mark offices involving enhanced protection of trade marks with a reputation. In addition, the book will help judges and trade mark offices examiners to interpret the EU provisions and assess claims regarding such reinforced protection. For scholars and students of intellectual property law, this book will prove a cornerstone volume in the field.
Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 16
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Book Description
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530542
Category : Law
Languages : en
Pages : 191
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Book Description
This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9789280508581
Category : Competition, Unfair
Languages : en
Pages : 34
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Book Description
The Recommendation is the first implementation of WIPO's policy to adapt to the pace of change in the field of industrial property by considering new options for accelerating the development of international harmonized common principles. It provides a set of guidelines for the protection of well-known marks that are recommended to States.
Author: Irene Calboli
Publisher: Edward Elgar Publishing
ISBN: 1781953910
Category : Law
Languages : en
Pages : 359
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Book Description
The contributors explore how the rise of international trade and globalization has changed the way trademark law functions in a number of important areas, including protection of well-known marks, parallel imports, enforcement of trademark rights again
Author: Jørgen Blomqvist
Publisher: Edward Elgar Publishing
ISBN: 1783470976
Category : Law
Languages : en
Pages : 279
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Book Description
This Primer offers a concise yet wide-ranging introduction to the international norms on copyright and related rights. Expertly written, it describes and analyzes the relevant conventions, treaties and agreements, from the 1886 Berne Convention through to the 2013 Marrakesh VIP Treaty.
Author: Carlos M. Correa
Publisher: Kluwer Law International B.V.
ISBN: 9041166580
Category : Law
Languages : en
Pages : 452
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Book Description
The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) is the most far-reaching and comprehensive legal regime ever concluded at the multilateral level in the area of intellectual property rights (IPR). Compared to prior IPR conventions, TRIPS constitutes a major qualitative leap which radically modifies not only the context in which IPR are considered internationally, but also their substantive content and the methods for their enforcement and dispute settlement. This much-welcomed treatise, now in its third edition, thoroughly updates its comprehensive analysis of the substantive provisions of the Agreement and their actual interpretation and application in different jurisdictions, with new material on the burgeoning case law and on major changes in plant variety protection. As in previous editions, the book may be relied upon for in-depth clarification of such matters as the following: • standards established under the agreement; • enforcement measures; • social and legal issues; • legal and policy possibilities offered; • legislative latitude allowed to WTO Member States; • incorporation of TRIPS into domestic law; • protection of integrated circuit design; • protection of innovation and R&D for diseases that disproportionately affect developing countries; • challenges raised by ongoing technological changes; • access to medicines; • protection of confidential (undisclosed) information; and • interface between competition law and intellectual property protection. With fifteen chapters contributed by a distinguished panel of experts representing diverse parties — international organisations, legal practice, government policy, and academia — the third edition offers an incomparable framework for understanding the background, principles, and complex provisions of the TRIPS Agreement. Thoroughly revised and updated, the third edition will be of great value to all professionals and business people concerned with international trade. It stimulates further discussion and analysis in this area of growing importance to international law and international economic relations, particularly regarding the possibilities offered by the Agreement and the loose ends that may need consideration in the future at the national or international level.
Author: José de Oliveira Ascensão
Publisher:
ISBN:
Category : Intellectual property
Languages : en
Pages : 1352
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Book Description
This book is concerned with the law of trademarks and related signs, including company names, domain names, indications of geographical origin, work names, and other names. It consists of a series of comprehensive and practical reports from 14 of the world's most important economies - Austria, Belgium, Canada, China, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Portugal, Russia, Switzerland, and the United Kingdom - each detailing the present state of the law in that jurisdiction. For many multi-national companies, their knowledge of trademarks and signs has never been more important. Infringement of valuable signs and trademarks can lead to multi-million dollar disputes and, correspondingly, large settlements and awards. The book is designed to enable multi-national enterprises to understand the different legal environments in which they operate and to plan their legal and commercial strategies accordingly, avoiding disputes and protecting their own intellectual property assets. Moreover, the book enables communication with foreign advisers and helps to avoid the pitfalls and misunderstandings arising from advice and information given and received across borders. Besides being organized by jurisdiction, the book deals with all types of trademarks or signs, using the same analytical method - formation, cancellation, proprietorship, transfer, license, conflicts between signs, scope of protection, opposition to registration, types of claims, and procedures - and, in respect of each jurisdiction, the authors set out the best strategy for safeguarding the goodwill related to trademarks and signs. The second and third parts of the book offer an overview of modern approaches to the marketing of trademarks and signs, as well as accepted market valuation methods. The system used to organize the account of trademark law in each country facilitates straightforward and quick access to the relevant laws. Within each country report, the authors focus on potential conflicts between signs and trademarks, thus adding to the practical value of the book. The authors are all experienced and well-known experts in their own countries, and their collective approach makes the content clear, coherent, concise, and practical-oriented
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280525883
Category : Law
Languages : en
Pages : 28
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Book Description
This booklet provides an introduction for newcomers to the subject of industrial property. It explains the principles underpinning industrial property rights, and describes the most common forms of industrial property, including patents and utility models for inventions, industrial designs, trademarks and geographical indications.
