International Place Branding Yearbook 2012 PDF Download

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International Place Branding Yearbook 2012

International Place Branding Yearbook 2012 PDF Author: F. Go
Publisher: Springer
ISBN: 113728255X
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.