Intercultural Problems in the Tourism Industry

Intercultural Problems in the Tourism Industry PDF Author: Anne Timm
Publisher: GRIN Verlag
ISBN: 3656002312
Category : Language Arts & Disciplines
Languages : en
Pages : 29

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Book Description
Essay from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: "McDonaldization" (GeorgRitzer), "Cocacolization" (Zdravko Mlinar) and "Mc-World" (Benjamin Barber) are just a few key words of a topic that has gained worldwide interest today. The Globalization is on the roll and seems to be unstoppable. [1] One by one, the world has become a 'global village' with multicultural societies, where it is unavoidable for us to get in greater contact with the rest of the world and other cultures. Our daily lives develop an increasingly international orientation. Globalization produced a demand for intercultural communication and awareness for both the tourism industry and many different commercial sectors. The travel and tourism industry has experienced a growing internationalization during the past decades. Especially here people are exposed to cultural different societies. In the tourism industry it is substantial to know cultures in its various forms and dimensions since it has a significant impact on tourism planning and development, management and marketing. Companies in the tourism industry have to understand the influence of national cultures on their consumers to be able to compete for market share successfully. Intercultural communication helps tourists to keep the quality of the interaction with different nationalities high and therefore contribute to their holiday experiences and perceptions of the visited destination. Many intercultural problems within the tourism industry arose during the past years and are becoming more and more threatening for both the host destinations and the tourist himself. This paper describes, analyzes and also discusses some of those problems in the tourism industry and try to find a possible solution for them in order to eventually smoothing the way from a global village to a global community.

Intercultural Problems in the Tourism Industry

Intercultural Problems in the Tourism Industry PDF Author: Anne Timm
Publisher: GRIN Verlag
ISBN: 3656002312
Category : Language Arts & Disciplines
Languages : en
Pages : 29

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Book Description
Essay from the year 2011 in the subject Communications - Intercultural Communication, grade: 1,3, Stralsund University of Applied Sciences, language: English, abstract: "McDonaldization" (GeorgRitzer), "Cocacolization" (Zdravko Mlinar) and "Mc-World" (Benjamin Barber) are just a few key words of a topic that has gained worldwide interest today. The Globalization is on the roll and seems to be unstoppable. [1] One by one, the world has become a 'global village' with multicultural societies, where it is unavoidable for us to get in greater contact with the rest of the world and other cultures. Our daily lives develop an increasingly international orientation. Globalization produced a demand for intercultural communication and awareness for both the tourism industry and many different commercial sectors. The travel and tourism industry has experienced a growing internationalization during the past decades. Especially here people are exposed to cultural different societies. In the tourism industry it is substantial to know cultures in its various forms and dimensions since it has a significant impact on tourism planning and development, management and marketing. Companies in the tourism industry have to understand the influence of national cultures on their consumers to be able to compete for market share successfully. Intercultural communication helps tourists to keep the quality of the interaction with different nationalities high and therefore contribute to their holiday experiences and perceptions of the visited destination. Many intercultural problems within the tourism industry arose during the past years and are becoming more and more threatening for both the host destinations and the tourist himself. This paper describes, analyzes and also discusses some of those problems in the tourism industry and try to find a possible solution for them in order to eventually smoothing the way from a global village to a global community.

Intercultural Communication Within the Tourism Industry

Intercultural Communication Within the Tourism Industry PDF Author: Corinna Vellnagel
Publisher: GRIN Verlag
ISBN: 3640742680
Category : Intercultural communication
Languages : en
Pages : 161

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Book Description
Bachelor Thesis from the year 2010 in the subject Tourism - Miscellaneous, grade: 2,0, University of Cooperative Education Ravensburg, language: English, abstract: Tourism is the most superficial way of an intercultural encounter1 and one of the biggest industrial sectors in the world. "The WTTC (World Travel and Tourism Council) estimates that over 230 million jobs in world are supported by the tourism industry, which equates to 8.3 per cent of total global employment, or one in every 12 jobs."2 Furthermore, the latest statistics from 2008 show that tourism has not reached its peak yet. Over 80 countries earned more than 642 billion through international tourism in 2008, while in 1990 it had only been 207 billion.3 Another statistic representing and pointing up the booming tendency is the one showing the international tourist arrivals: while there had only been 25 million arrivals in 1950, the number constantly rose to 922 million in 2008 and by 2020 1.6 billion international tourist arrivals are expected.4 With so many tourists spending time abroad every year it is a logical consequence that different culture groups meet. From time to time, people may spend two weeks in Turkey, Dubai, Cancun or on Bali. This unfortunately might happen without the people even getting the local culture rudimentarily. But if they try to get to know the local culture, difficulties may occur. It is not only the language which is different and causes troubles and misunderstandings in communication; attitudes and the way people think vary greatly. Tourists often do not prepare themselves properly for their stays abroad; just reading a travel guide may not be sufficient at all. When going abroad people need to be aware of different behavioural rules and patterns. But not only tourists have to face this problem. In the tourism industry many people work abroad which not only leads to multicultural teams but also to misunderstandings going back to cultural differences. These groups, both

Language and Intercultural Communication in Tourism

Language and Intercultural Communication in Tourism PDF Author: Bal Krishna Sharma
Publisher: Routledge
ISBN: 100046797X
Category : Language Arts & Disciplines
Languages : en
Pages : 283

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Book Description
This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated. The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions. With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.

Tourism and Intercultural Communication and Innovations

Tourism and Intercultural Communication and Innovations PDF Author: Stoyan Marinov
Publisher: Cambridge Scholars Publishing
ISBN: 1527533786
Category : Business & Economics
Languages : en
Pages : 219

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Book Description
This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.

International Tourism

International Tourism PDF Author: Yvette Reisinger, PhD
Publisher: Routledge
ISBN: 1136438890
Category : Business & Economics
Languages : en
Pages : 416

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Book Description
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.

Cross-Cultural Aspects of Tourism and Hospitality

Cross-Cultural Aspects of Tourism and Hospitality PDF Author: Erdogan Koc
Publisher: Routledge
ISBN: 1000172066
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Cross-Cultural Behaviour in Tourism

Cross-Cultural Behaviour in Tourism PDF Author: Yvette Reisinger, PhD
Publisher: Routledge
ISBN: 1136412859
Category : Business & Economics
Languages : en
Pages : 368

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Book Description
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

The SAGE Handbook of Tourism Studies

The SAGE Handbook of Tourism Studies PDF Author: Tazim Jamal
Publisher: SAGE Publications
ISBN: 1412923972
Category : Travel
Languages : en
Pages : 737

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Book Description
"The strongest overview I have encountered of the scope and the current state of research across all the fields involved in advancing our understanding of tourism. For its range of topics, depth of analyses, and distinction of its contributors, nothing is comparable." - Professor Dean MacCannell, University of California, Davis "The breadth of vision and sweep of accounts is remarkable, and range of topics laudable... a rare combination of the authoritative, the challenging and stimulating." - Professor Mike Crang, Durham University Tourism studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies, exploring: The evolution and position of tourism studies The relationship of tourism to culture The ecology and economics of tourism Special events and destination management Methodologies of study Tourism and transport Tourism and heritage Tourism and postcolonialism Global tourist business operations Ranging from local to global issues, and from questions of management to the ethical dilemmas of tourism, this is a comprehensive, critically informed, constructively organized overview of the field. It draws together an inter-disciplinary group of contributors who are among the most celebrated names in the field and will be quickly recognized as a landmark in the new and expanding field of tourism studies.

Cultural Diversity Management in Tourism

Cultural Diversity Management in Tourism PDF Author: Jasmin Nowak
Publisher: GRIN Verlag
ISBN: 3656025606
Category : Business & Economics
Languages : en
Pages : 41

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Book Description
Seminar paper from the year 2008 in the subject Business economics - Personnel and Organisation, grade: 1,8, University of Applied Sciences Bremen (Fakultät1 - Wirtschaftswissenschaften), course: Human Resources, language: English, abstract: As business has become exclusively internationalized and globalized over the past years, the issue of workforce diversity has also gained more popularity. The complex and dynamic business environment requires interaction among people from diverse backgrounds and cultures. Competitive corporations cannot allow themselves losing talented and skillful employees due to discriminatory preferences or practices. The customer base has become more diverse as well and as service industries, tourism and hospitality are exposed even to a greater extent to the challenges of the heterogeneous labor market of the 21st century. In tourism industry the contact with the customers is vital, so corporations need to recruit employees who are able to understand and relate to the customers' needs. The main purpose of managing diversity in business is to bring out the best of employees, in a non discriminatory, fair and just environment, for the benefit of the individuals as well as the prosperity of the whole company. The futurist Jamais Cascio gives the main reasons why workforce diversity has become so important. These are the shift from manufacturing to a service economy, the globalization as well as the innovative business strategies and the increasing demand on teamwork. In addition there are the mergers and alliances acting on a high international level and of course the changing labor market conditions.

Cultural Diversity Management in Tourism

Cultural Diversity Management in Tourism PDF Author: Jasmin Nowak
Publisher: GRIN Verlag
ISBN: 3656026009
Category : Business & Economics
Languages : en
Pages : 22

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Book Description
Seminar paper from the year 2008 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,8, University of Applied Sciences Bremen (Fakultät1 - Wirtschaftswissenschaften), course: Human Resources, language: English, abstract: As business has become exclusively internationalized and globalized over the past years, the issue of workforce diversity has also gained more popularity. The complex and dynamic business environment requires interaction among people from diverse backgrounds and cultures. Competitive corporations cannot allow themselves losing talented and skillful employees due to discriminatory preferences or practices. The customer base has become more diverse as well and as service industries, tourism and hospitality are exposed even to a greater extent to the challenges of the heterogeneous labor market of the 21st century. In tourism industry the contact with the customers is vital, so corporations need to recruit employees who are able to understand and relate to the customers’ needs. The main purpose of managing diversity in business is to bring out the best of employees, in a non discriminatory, fair and just environment, for the benefit of the individuals as well as the prosperity of the whole company. The futurist Jamais Cascio gives the main reasons why workforce diversity has become so important. These are the shift from manufacturing to a service economy, the globalization as well as the innovative business strategies and the increasing demand on teamwork. In addition there are the mergers and alliances acting on a high international level and of course the changing labor market conditions.