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Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Cyan Communications
ISBN:
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Penguin UK
ISBN: 0241456010
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author: Zénaïde Fleuriot
Publisher:
ISBN:
Category : Brothers and sisters
Languages : en
Pages : 284
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Book Description
Author: Maddie James
Publisher: Maddie James
ISBN: 1622373251
Category : Fiction
Languages : en
Pages : 183
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Book Description
Soul Mates Series, Book 3 Can souls touch through dreams and find their way home again? Jackson Porter seeks to fulfill his mother, Claire Porter’s, dying request, and find answers about the imaginary lover who haunts his nights. His future, he learns, is in a place called Ohio, miles and centuries away from his barrier island home in 1745. The land, his dying mother tells him, is his legacy. She urges him to claim it. In the year 2038, Kari Upton is driven to fight federal sanctions to save her land and her valuable poppy crops. Her upcoming marriage is one of convenience. Marrying Tye Gentry will save her Ohio farmland. There is no other way to gain power than to marry him and ride on his father’s political coattails to the state legislature. And all would be perfect if it weren’t for those erotic dreams of a man with long dark hair who haunts her day and night....
Author: Vincent P. Benitez Jr.
Publisher: Bloomsbury Publishing USA
ISBN: 0313349703
Category : Music
Languages : en
Pages : 222
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Book Description
This examination of the solo music of Paul McCartney, from 1970-2007, offers an analysis of his songs, recordings, and his impact on popular music. The Words and Music of Paul McCartney: The Solo Years examines the large and varied oeuvre of this deeply personal artist, showing how McCartney's stint as a Beatle continues to inform his solo music, as well as how he has transcended his days as a member of the Fab Four. After a biographical introduction, chronologically arranged chapters explore McCartney's music in the immediate aftermath of the breakup of the Beatles, his work with Wings during the 1970s, his collaborations with other artists during the 1980s, and his compositions of the 1990s, including his first forays into classical music. The examination also covers McCartney's critically acclaimed work in the first decade of the 21st century, including Memory Almost Full and Ecce Cor Meum, a composition written in the style of sacred English choral music. Throughout, the book supplies analytical insights and historical background to a repertoire that, surprisingly, has not previously been covered in detail.
Author: Sandy Appleyard
Publisher: Sandy Appleyard
ISBN: 1989427693
Category : Fiction
Languages : en
Pages : 133
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Book Description
Some angels wear cowboy hats. Some villains wear poker faces. Home isn’t always where the heart is…and sometimes it isn’t only the good that die young. Luellen was raised by her uncle and aunt, in a God-fearing home, with little sentiment for life and love. So, the young girl grows up feeling like she’s a freak for being emotional at the drop of a hat, and for her pronounced reticence. People stare at her and spread rumors about the orphan girl who doesn’t grow up to be a regular Texan woman. What is wrong with Luellen is something only one person knows, but the why is the part that a dear friend figures out in time. Hawk is a grouchy, overworked, stubborn rancher, who has been left to tend to the ranch with his last two brothers, who, in his opinion, are about as useless as tits on a bull, as Texans put it. This, after his two best ranch hands leave; his older brother to move away and start a new career, and his younger brother to help at a ranch in the same town as the older brother. Hawk is hated by many for his fiery temper and loose cannon attitude, until the day someone leaves a secret treasure in his mailbox…shortly after he nearly attacks that someone. It takes days for Hawk to see what only her best friend has seen for years. But he can’t do anything about it without betraying Luellen’s trust. Chance takes over and the one thing that has haunted Luellen since her parents’ death…disappears. But can she grow up to love and live life the way she deserves? And will a serendipitous gathering save the lives of others? Find out in ‘No More Dice’, a beautiful, heart-wrenching love story that brings together two characters from previous books, and ties in the story arc with two other couples who fell in love earlier in the series. Don’t miss book seven! FYI…it has another painful cliff hanger, so be warned! HEA (Happily Ever After) Ranch romance Cowboy romance Friends to lovers romance Physical abuse (non-descriptive) Mild violence Medium heat Course language Cliffhanger ending
Author: Sam Knowles
Publisher: Taylor & Francis
ISBN: 1000629767
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments. For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this approach, you can make your organisation a less confrontational, more collaborative, and more productive environment in which to work – particularly in the more distributed and remote settings that will characterise the 2020s. Managers, directors, and leaders will find the universal principles, expert interviews, and data-driven recommendations a source of inspiration to share with their teams. Asking Smarter Questions is aimed at professionals in businesses and organisations across all sectors, and will help those working in many functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation.
Author: Terrica Bradley
Publisher: AuthorHouse
ISBN: 1665509740
Category : Self-Help
Languages : en
Pages : 59
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Book Description
You are in a fight BUT you will WIN! is an inspiring, non-fiction, self-help and spiritually griping book, which includes the importance of environment, place, pleasure, hope, and memories. This is the author's first book expressing her realities of a winning life.
Author: Alphonse Allais
Publisher: Faber & Faber
ISBN: 0571306098
Category : Fiction
Languages : en
Pages : 240
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Book Description
In one of his Independent pieces Miles Kington once referred to a volume of Edward Lear's limericks translated into French. Not an easy task, you might think, and in translating Alphonse Allais into English, Miles Kington set himself a similar challenge. He carried it off with panache. As Max Harrison said in The Times, '... has done a difficult job well, even preserving some of Allais's puns'. Alphonse Allais has been described as the greatest humorous writer ever. In the words of Lisa Appignanesi, 'Allais was a consummate absurdist. From an ordinary phenomenon, simple sentiment or situation, he would logically deduce the looniest, most macabre and most unexpected result ... His humour kept all Paris, high and low, waiting breathlessly for the paper which would carry his next tale ...' On first publication, in 1976, Clive James in the Observer said 'Allais has been dead 70 years but his mocking tone ensures him a permanently relevant after-life'. And John Sturrock in the New Statesman, 'Allais stands, along with Jarry, at the head of the most dazzling and highly educated tradition of French humour, as witty as it is whimsical'. Faber Finds offers this rare book as a tribute not only to Alphonse Allais but also Miles Kington, two great humorists in tandem.
