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Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814312207
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Author: Jane Cunningham
Publisher: Penguin UK
ISBN: 0241456010
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Author: Jo-Ann Carson
Publisher: Jo-Ann Terpstra
ISBN: 1989031587
Category : Fiction
Languages : en
Pages : 110
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Book Description
If you're looking for an updated Miss Marple with a Canadian flair, you'll enjoy this novella. Lots of Canadiana to go with the Vancouver Island location and recipes. Good pacing and light read. (Cass on BookSirens) Retired nurse Anna Maple enrols in a Christmas baking workshop to revive her culinary skills, but when she finds Nanaimo’s most meddlesome neighbor, Sally Evans dead, the cozy holiday setting unravels into something far more sinister. The news of Sally’s demise quickly spreads through the small seaside town stirring rumors about the secrets the nosy woman collected. Could one of them have been so dark it led to her death? The murder is too close to home for Anna’s comfort, so she decides to hunt for the killer. As she delves into the mysteries lurking beneath the calm surface of her small seaside town, she fears she could become their next victim. As Christmas approaches, Anna sets out on an unexpected quest for truth. Will the locals sing carols of joy and peace on earth? Or will another corpse lie at their feet on the not-so-silent night? Take a festive journey to the small Canadian town of Nanaimo and join Ms. Maple as she uncovers a murderous mystery with no trace of gore, sex, or bad language in sight. Indulge in this suspenseful journey with a bonus: three delicious Nanaimo Bar recipes! Get your copy today and enjoy the wintery warmth of a cozy Christmas murder mystery.
Author: Sandy Appleyard
Publisher: Sandy Appleyard
ISBN: 1989427693
Category : Fiction
Languages : en
Pages : 133
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Book Description
Some angels wear cowboy hats. Some villains wear poker faces. Home isn’t always where the heart is…and sometimes it isn’t only the good that die young. Luellen was raised by her uncle and aunt, in a God-fearing home, with little sentiment for life and love. So, the young girl grows up feeling like she’s a freak for being emotional at the drop of a hat, and for her pronounced reticence. People stare at her and spread rumors about the orphan girl who doesn’t grow up to be a regular Texan woman. What is wrong with Luellen is something only one person knows, but the why is the part that a dear friend figures out in time. Hawk is a grouchy, overworked, stubborn rancher, who has been left to tend to the ranch with his last two brothers, who, in his opinion, are about as useless as tits on a bull, as Texans put it. This, after his two best ranch hands leave; his older brother to move away and start a new career, and his younger brother to help at a ranch in the same town as the older brother. Hawk is hated by many for his fiery temper and loose cannon attitude, until the day someone leaves a secret treasure in his mailbox…shortly after he nearly attacks that someone. It takes days for Hawk to see what only her best friend has seen for years. But he can’t do anything about it without betraying Luellen’s trust. Chance takes over and the one thing that has haunted Luellen since her parents’ death…disappears. But can she grow up to love and live life the way she deserves? And will a serendipitous gathering save the lives of others? Find out in ‘No More Dice’, a beautiful, heart-wrenching love story that brings together two characters from previous books, and ties in the story arc with two other couples who fell in love earlier in the series. Don’t miss book seven! FYI…it has another painful cliff hanger, so be warned! HEA (Happily Ever After) Ranch romance Cowboy romance Friends to lovers romance Physical abuse (non-descriptive) Mild violence Medium heat Course language Cliffhanger ending
Author: Abigail Burnham Bloom
Publisher: Taylor & Francis
ISBN: 1040156061
Category : Literary Criticism
Languages : en
Pages : 1735
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Book Description
The writings of Frances Trollope have been subject to increasing academic interest in recent years, and are now widely studied. This four-volume set includes scholarly editions of her four novels, in which her comical, yet subversive, treatment of Victorian marriage is an interesting contrast to some of the more earnest but conventional fiction of the time. At the time of their reception all four novels were considered to be the most hilarious and beloved of Trollope’s works. In their satire of Victorian marriage, they challenged and complicated the normative practices of getting married, being married, and getting married again. Trollope’s creation of strong, independent, older women is an antidote to other Victorian novelists’ portrayal of widows and spinsters, and her novels challenge our understanding of the characteristics of the novels of the 1830s and 1840s, especially in their depiction of Victorian gender dynamics as well as their influence on succeeding novels.
Author: Leigh Gentry
Publisher: Archway Publishing
ISBN: 1480881848
Category : Fiction
Languages : en
Pages : 324
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Book Description
Learning her father’s uncle has asked for her to come to America and be his sole heir, seventeen-year-old Ella McCarthy should be flattered and excited. The circumstances, however, are quite daunting. She must leave her loving Irish family to marry her uncle’s neighbor’s younger son, Sean Brannock, and oversee his horses at a place called Beacon Hill. She is to bring Irish Drafts from her grandfather’s stables to breed with the fine Brannock Thoroughbreds thereby producing versatile Irish Sport horses. Everyone thinks this is a grand idea. Ella, however, cannot help feeling she is being bartered in some land and horse deal. Embracing her fate, Ella boards a ship to cross the Atlantic. In 1897, the voyage holds enough travails to last her a lifetime. When her horse’s hooves are on terra firma, she is sure things will improve but bad news awaits. Her father’s uncle has died. In his stead, the gentlemanly Brannock brothers are there to escort her to Kentucky. Padraig, the older brother, assures her the wedding will take place. While seeing to her every need, Ella finds him authoritative, taciturn, and a bit prickly. Along the way, Sean, her fiancé, confides he has no desire to marry her. Despite this, affable relationships are formed. Over the coming months, years, and decades as mistress of Beacon Hill, Ella meets heartache and happiness in her own indomitable fashion. Follow her as she finds her own way and forges a legacy for future Brannock horsewomen to follow.
Author: Neil Shepherd
Publisher: Lulu.com
ISBN: 095567820X
Category : Fiction
Languages : en
Pages : 349
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Book Description
Life sucks and it's official. So says Mark Anderson, a downtrodden, bank drone who, faced with a mountain of debt, an ex-wife, a drug-smuggling brother and monumentally inept boss, seemingly has nothing to live for...or has he? As the saying goes, it's always the quiet ones... Told over the space of a year through his diary entries, this is one man's struggle to not only survive but also battle the moral dilemmas of having come up with a fool-proof plan to 'get rich quick'...and whether he dares to put 'the plan' into action.
Author: Tamara Sneed
Publisher: Kensington Books
ISBN: 9781583142738
Category : Fiction
Languages : en
Pages : 292
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Book Description
Commitment-shy Logan Riley, a San Francisco Police Inspector, unexpectedly finds the woman of his dreams when his neighbor, Sean Weston, a dedicated FBI agent, asks him to be her date at her sister's wedding, transforming herself into a stunning beauty, but when someone tries to destroy their newfound bliss, they must believe in the power of love to stop the enemy. Original.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Laure Junot Abrantès (duchesse d')
Publisher:
ISBN:
Category : France
Languages : en
Pages : 612
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Book Description
