Hospitality Marketing Management, 6th Edition PDF Download
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Author: David C. Bojanic
Publisher: Wiley Global Education
ISBN: 1119195152
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author: David C. Bojanic
Publisher: Wiley Global Education
ISBN: 1119195152
Category : Business & Economics
Languages : en
Pages : 384
Get Book
Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Author: David C. Bojanic
Publisher: Wiley
ISBN: 9781119304333
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Reid
Publisher: Wiley
ISBN: 9780471405979
Category :
Languages : en
Pages : 0
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Book Description
Author: Robert D. Reid
Publisher: Van Nostrand Reinhold Company
ISBN:
Category : Food service
Languages : en
Pages : 424
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Book Description
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author:
Publisher:
ISBN: 9789380748726
Category :
Languages : en
Pages : 232
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Book Description
Author: Robert D. Reid
Publisher: Wiley
ISBN: 9780471696100
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing
Author: National Restaurant Association, Educational Foundation Staff
Publisher: Wiley
ISBN: 9780471442011
Category :
Languages : en
Pages : 288
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Book Description
Author: James R. Abbey
Publisher: Educational Institute
ISBN: 9780133594508
Category : Hospitality industry
Languages : en
Pages : 0
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Book Description
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Author: NRA Educational Foundation Staff
Publisher:
ISBN: 9780471442127
Category :
Languages : en
Pages : 400
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Book Description
Author: Bernard Davis
Publisher: Routledge
ISBN: 1136001220
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.
