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Author: Pedraza-Jiménez, Rafael
Publisher: Editorial UOC
ISBN: 8491162992
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
Author: Pedraza-Jiménez, Rafael
Publisher: Editorial UOC
ISBN: 8491162992
Category : Business & Economics
Languages : en
Pages : 100
Get Book Here
Book Description
Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
Author: Asunción Blanco-Romero
Publisher: Springer Nature
ISBN: 3031397800
Category : Social Science
Languages : en
Pages : 481
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Book Description
This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.
Author: Amaia Makua
Publisher: Universidad de Deusto
ISBN: 8415759894
Category : Business & Economics
Languages : en
Pages : 120
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Book Description
Tourism has experienced constant growth worldwide over the last decades. Studies carried out point out an average annual growth rate in the number of international arrivals and the estimation is that it will continue to rise. The impact of tourism reinforces the idea of developing tourism under sustainable principles and constitutes multiple environmental challenges to be faced by managers, regulators and academics because, if appropriately managed, tourism can be a great economic revitalizer. This book illustrates different models and experiences with a common final perspective: to generate knowledge on how to make effective and applicable the broad concept of sustainable tourism. Readers will have the opportunity to learn from these contributions and to apply that understanding to their day-to-day work in the tourism industry.
Author: Elena de los Reyes Cruz Ruiz
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : es
Pages : 140
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Book Description
Entender el concepto de destino turístico, qué tipos existen y como se analizan. Desarrollar eficazmente los recursos turísticos. Analizar las opciones de crecimiento de un destino turístico. Realizar inversiones en el sector turístico Planificar los destinos turísticos y analizar el ciclo de la vida de los destinos Saber que es el turismo sostenible y comprender la importancia en la gestión de los destinos. Analizar las acciones competentes de los órganos de gestión de un destino Conocer los sistemas de gestión de calidad turística. Estudiar los ejes prioritarios en el desarrollo de destinos turísticos competitivos. Saber cómo se organizan los sistemas de información en destino y las tendencias del sector relativas a la información que se proporciona al turista. Analizar la importancia de la capacidad de acogida del turista y las sinergias que se manifiestan en su mayor satisfacción y recomendación del destino. Analizar la transformación de los destinos turísticos en los últimos años gracias al desarrollo de las TICs. Desarrollar múltiples estrategias de posicionamiento de los destinos turísticos e identificar las fases para desarrollar una sólida estrategia de marca de destino. Comprender las principales herramientas de comunicación del sector turístico y las claves para acceder al turista actual. Analizar la importancia de las Redes Sociales en la gestión turística. UD1. Introducción a los destinos turísticos 1. Concepto, naturaleza y tipología de destino turístico 2. Estudio de los destinos turísticos 2.1. Análisis externo 2.2. Análisis interno 2.3. Interacción de los recursos en el destino 3. Proceso de desarrollo de los recursos turísticos 4. Análisis DAFO 5. La matriz de crecimiento y participación del Boston Consulting Group UD2. Planificación de destinos turísticos 1. Inversiones en turismo 2. Planificación de acontecimientos turísticos 3. Mercados turísticos 3.1. Identificación de mercados 3.2. Control y seguimiento del mercado 4. Ciclo de vida de los destinos turísticos 5. Relación entre medios de comunicación y creación de imagen del destino turístico 6. Gestión sostenible de los destinos turísticos 6.1. Desarrollo de la sostenibilidad 6.2. Importancia del turismo sostenible como factor en el desarrollo de un destino UD3. Gestión de destinos turísticos 1. Plan de gestión de un destino: Modelo VICE 2. Gestión de la calidad integral 2.1. El sistema Europeo de Gestión de Calidad en Destinos Turísticos 2.2. El plan de calidad de un destino turístico 2.3. El modelo de gestión integral de la calidad de un destino 3. Gestión de destinos turísticos competitivos. 4. Gestión de los servicios de información 4.1. Las oficinas de información turística 4.2. La calidad de los puntos de información 5. Acogida del turista UD4. El Marketing del destino 1. La transformación de los destinos 1.1. Destinos inteligentes: importancia de las Smart Cities 1.2. Destinos colaborativos (P2P). 2. EL marketing estratégico del destino 2.1. El posicionamiento del destino turístico 2.2. Estrategias de creación de imagen del destino 3. La comunicación turística 2.0. 3.1. Claves para llegar al turista actual 3.2. El plan de comunicación 2.0 del destino: El Storytelling 4. La estrategia del Inbound Marketing 4.1. El marketing de contenidos 5. La estrategia de Redes Sociales del destino
Author: Josep Francesc Valls Giménez
Publisher: Springer
ISBN: 113727753X
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.
Author: Richard Butler
Publisher: Channel View Publications
ISBN: 1845419154
Category : Business & Economics
Languages : en
Pages : 473
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Book Description
The Tourism Area Life Cycle (TALC) model is one of the most cited articles in the tourism literature, and since its publication has continued to be frequently quoted and utilised by academics and those in the tourism industry. Over the past 40 years it has been subject to widespread application and discussion, as well as elaboration, modification and criticism. This book provides a final overview of the use and contribution of the model, its strengths and weaknesses, and particularly its relevance in the 21st century in the context of problems such as overtourism and disasters, including the Covid-19 pandemic. The authors represent a mixture of senior academics, all of whom have used the TALC in their research, and younger scholars who have also used and modified the model. The final section considers revisions and concludes with a new version of the model.
Author: Alastair M. Morrison
Publisher: Routledge
ISBN: 0429534809
Category : Business & Economics
Languages : en
Pages : 769
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Book Description
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities. Offering socio-cultural perspectives and multidisciplinary insights from leading scholars, the book explores contemporary issues, challenges and trends. Organised into four parts, the handbook begins with an introductory section that explores contemporary issues, challenges and trends that tourism cities face today. A range of topics are explored, including sustainable urban tourism, overtourism and urbanisation, the impact of terrorism, visitor–host interactions, as well as reflections on present and future challenges for tourism cities. In Part II the marketing, branding and markets for tourism cities are considered, exploring topics such as destination marketing and branding, business travellers and exhibition hosting. This section combines academic scholarship with real-life practice and case studies from cities. Part III discusses product and technology developments for tourism cities, examining their supply and impact on different travellers, from open-air markets to creative waterfronts, from social media to smart cities. The final Part offers examples of how urban tourism is developing in different parts of the world and how worldwide tourism cities are adapting to the challenges ahead. It also explores emerging forms of specialist tourism, including geology and ecology-based tourism, socialist heritage and post-communist destination tourism. This handbook fills a notable gap by offering a critical and detailed understanding of the diverse elements of the tourist experience today. It contains useful suggestions for practitioners, as well as examples for theoretical frameworks to students in the fields of urban tourism and tourism cities. The handbook will be of interest to scholars and students working in urban tourism, heritage studies, human geography, urban studies and urban planning, sociology, psychology and business studies.
Author: Soares, Jakson Renner Rodrigues
Publisher: IGI Global
ISBN: 1799848566
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.
Author: Andres Artal-Tur
Publisher: CABI
ISBN: 1780646976
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Destination competitiveness and sustainability are important issues for many stakeholders within the tourism industry. In recent years, destinations have faced some challenges with respect to maintaining sustainability; they must be cleaner, greener and safer in order to safeguard the life quality of holidaymakers and local residents. Providing an invaluable review of the latests research on the topic, global case studies provide a perspective of the worldwide challenges and solutions arising in the management of tourism destinations. The analysis presents an interdisciplinary approach, including contributions of economists, geographers, managers and marketing professionals.
Author: Julie Wilson
Publisher: Emerald Group Publishing
ISBN: 1781902615
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Aims to map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions, and learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
