Gerencia de Territorios Aplicando el Marketing Uno a Uno PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Gerencia de Territorios Aplicando el Marketing Uno a Uno PDF full book. Access full book title Gerencia de Territorios Aplicando el Marketing Uno a Uno by . Download full books in PDF and EPUB format.
Author:
Publisher: Monica Piedrahita Echeverry
ISBN: 9588308356
Category : Marketing
Languages : es
Pages : 189
Get Book Here
Book Description
Author:
Publisher: Monica Piedrahita Echeverry
ISBN: 9588308356
Category : Marketing
Languages : es
Pages : 189
Get Book Here
Book Description
Author: Juan Carlos Alcaide
Publisher: ESIC Editorial
ISBN: 8473568354
Category : Business & Economics
Languages : es
Pages : 221
Get Book Here
Book Description
¿Se ha preguntado alguna vez por qué cierran tantos establecimientos? En muchas ocasiones, era de prever. ¡Se instalan empresas para atender a gente que no las necesitan! ¡Muchas empresas no saben adaptarse a su mercado, a su entorno local! Casi nadie (y quién lo hace, tiene éxito) usa técnicas de micromarketing para adaptarse al territorio y sus habitantes. Era necesario, ya, abordar el territorio para lograr vender más y mejor, atendiendo a las personas según sus características, según su tipología. Las finalidades que se persiguen con este libro son: Brindar un enfoque comercial centrado en el territorio. Acercar el contenido, sus especificidades y tipologías a los individuos. Adaptar la oferta a los gustos y preferencias del mercado, acercándose a un marketing más personalizado y haciendo uso del Geomarketing de una forma económica, con herramientas al alcance de todos mediante bases de datos públicas. En este libro encontrará, sin duda, ideas para sacar partido a su mercado y mejorar las ventas y la fidelización con las tipologías de consumidores y clientes. No dejamos de lado las nuevas tecnologías y cómo éstas están influyendo en el comportamiento del consumidor. Foursquare, Facebook, Google, Tripadvisor o la realidad aumentada son herramientas de bajo coste, alta difusión y alto poder de atracción. No debemos desaprovechar la potencia de estos canales en nuestra estrategia relacional con el cliente. Al terminar esta obra, usted tendrá respuestas a la pregunta: ¿Es válida la frase Dime dónde vives y te diré quién eres? Y, por supuesto, tendrá respuestas a sus inquietudes sobre cómo sacar partido a la geografía para vender y fidelizar más y mejor, usando el Marketing Territorial. Índice: La localización como herramienta de marketing.- El geomarketing y los 'SIG'.- El geomarketing sin 'SIG'.- Localización de establecimientos comerciales con el apoyo de un 'SIG'.- Geolocalización y las nuevas tecnologías.- Otros usos del geomarketing.- Anexo 1. Localización de zonas para nuevas aperturas de supermercados de descuento en el municipio de Madrid con un 'SIG'
Author: Raymond McLeod
Publisher: Pearson Educación
ISBN: 9789701702550
Category : Business & Economics
Languages : en
Pages : 698
Get Book Here
Book Description
This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.
Author: Enrique Cabrera Jr
Publisher: IWA Publishing
ISBN: 1843391988
Category : Science
Languages : en
Pages : 185
Get Book Here
Book Description
Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Author: Lucian Peter Christoph Peppelenbos
Publisher: Kit Pub
ISBN: 9789460220555
Category : Agriculture
Languages : en
Pages : 0
Get Book Here
Book Description
Value Chain Finance is a solution to such dilemmas.
Author:
Publisher:
ISBN:
Category : Aliens
Languages : en
Pages : 228
Get Book Here
Book Description
Author: United Nations Conference on Trade and Development. Programme on Transnational Corporations
Publisher: New York : United Nations
ISBN:
Category : Business & Economics
Languages : en
Pages : 744
Get Book Here
Book Description
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Linda Ferrell
Publisher: Dorling Kindersley Ltd
ISBN: 1405359595
Category : Business & Economics
Languages : en
Pages : 75
Get Book Here
Book Description
A practical ePub guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and 'In Focus' features on what to do in a particular situation, plus real-life case studies demonstrate how to plan your ethical strategy, monitor progress and achieve your goals. Read it cover-to-cover, or dip in and out of topics for quick reference. Handy tips in a pocket-sized format - take it wherever your work takes you.
Author: Gabriella Bianchi
Publisher: CABI
ISBN: 1845934148
Category : Technology & Engineering
Languages : en
Pages : 377
Get Book Here
Book Description
"Sustainable use of aquatic ecosystems is high on regional, national and international agendas and central to the implementation of international agreements on biological diversity, responsible fisheries and fish stock management. Since 2001, when political commitments were made to implement the ecosystem approach, countries have begun to incorporate ecosystem considerations into their fisheries management and have met with varied success." "The Ecosystem Approach to Fisheries covers both theoretical andapplied aspects of sustainable management, with a particular emphasis on reviewing concepts and addressing implementation issues in the form of case studies from around the world. Personal experiences are considered from diverse backgrounds and discuss the constraints encountered, strategies identified and best practices to facilitate further implementation."--BOOK JACKET.
