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Author: General Electric Company. Publicity Department
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
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Author: General Electric Company. Publicity Department
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 126
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Book Description
Author: General electric company. Publicity department
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Author: Roland Marchand
Publisher: Univ of California Press
ISBN: 0520403657
Category : History
Languages : en
Pages : 470
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Book Description
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 930
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 1432
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Author: University of Oregon. Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 762
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1402
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Author: John Cunningham Wood
Publisher: Taylor & Francis
ISBN: 9780415248303
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This two-volume collection looks at the life and work of Alfred Pritchard Sloan, Jr. (1875-1966), chief executive of General Motors from 1923 to 1946, whose unique and ahead-of-its-time management style left an indelible mark on business and management studies.Also featuring an extensive bibliography, this set will prove valuable to business students and researchers alike.
Author: Newark Public Library. Business Branch
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 612
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Author: Library of Congress
Publisher:
ISBN:
Category : Catalogs, Union
Languages : en
Pages : 720
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