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Author: Pauline Adema
Publisher: Univ. Press of Mississippi
ISBN: 1604733330
Category : Social Science
Languages : en
Pages : 211
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Book Description
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, “Garlic Capital of the World.” To understand Gilroy's success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy. Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region.
Author: Pauline Adema
Publisher: Univ. Press of Mississippi
ISBN: 1604733330
Category : Social Science
Languages : en
Pages : 211
Get Book Here
Book Description
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, “Garlic Capital of the World.” To understand Gilroy's success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy. Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region.
Author: Pauline Adema
Publisher: Univ. Press of Mississippi
ISBN: 9781604731200
Category : Cooking
Languages : en
Pages : 224
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Book Description
How a local festival celebrating the odiferous lily gave a town a marketable identity
Author:
Publisher:
ISBN: 9780890872727
Category : Cooking (Garlic)
Languages : en
Pages : 0
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Book Description
Author: Ken Christopher
Publisher:
ISBN: 9780578838786
Category :
Languages : en
Pages :
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Book Description
Author: Helene Siegel
Publisher:
ISBN: 0890877254
Category : Cooking
Languages : en
Pages : 97
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Book Description
Filled with recipes for breads, broths, and bold dishes such as Garlic Herb Focaccia, Pork Roast with Garlic and Sage, and Roasted Garlic Mashed Potatoes, garlic takes center stage in this handy pocket-size book featuring the world's favorite seasoning.
Author: Marianne Larned
Publisher: Harmony
ISBN: 030754754X
Category : Religion
Languages : en
Pages : 524
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Book Description
The handbook for humanitarians, completely revised and updated with 5 new stories “Stone Soup for the World is a blueprint for building a better world. Its heroes are legendary people and ordinary folks who, by conviction, imagination, innovation, persistence, frequently hard work, and not infrequently moral or physical courage, have lifted their neighbors and their communities. They challenge each of us to respond in kind.” —Walter Cronkite, from the Introduction “The inspiring stories featured in this book are wonderful testaments to the ideals of good citizenship. Citizen service reflects one of the most basic convictions of our democracy: that we are all responsible for one another.” —Former president Bill Clinton “Stone Soup for the World tells many inspiring stories and reinforces a favorite quote of mine, ‘From now on in America any definition of a successful life must include service to others.’” —Former president George Bush “My father used to say that one person could make a difference and each of us should try. This book tells the stories of people who have made that difference, and they are an inspiration to us all.” —Caroline Kennedy “Wonderful . . . Young and old alike will be inspired by the hundreds of ideas for how we can help our children, our schools, our communities, and our country to be the best we can be.” —Retired General Colin Powell, Founding Chairman of America’s Promise—The Alliance for Youth From the Trade Paperback edition.
Author: Erin McHugh
Publisher: Union Square & Co.
ISBN: 1402792131
Category : Reference
Languages : en
Pages : 192
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Book Description
From Arsenic Tubs, Mexico to Big Ugly, West Virginia, heres where youll find plenty of fun facts. Discover the ins and outs of places almost unknown, locales that have captured your imagination, and spots worth finding out about--including the worlds best and most beautiful beaches.
Author: Robin Cherry
Publisher: Shambhala Publications
ISBN: 0834829940
Category : Cooking
Languages : en
Pages : 272
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Book Description
Featuring over 100 delicious, garlic-laden recipes, this culinary biography offers a tour through the colorful history of one of the world’s most timeless ingredients Garlic is the Lord Byron of produce, a lusty rogue that charms and seduces you but runs off before dawn, leaving a bad taste in your mouth. Called everything from rustic cure-all to Russian penicillin, Bronx vanilla and Italian perfume, garlic has been loved, worshipped, and despised throughout history. No writer has quite captured the epic, roving story of garlic—until now. While this book does not claim that garlic saved civilization (though it might cure whatever ails you), it does take us on a grand tour of its fascinating role in history, medicine, literature, and art; its controversial role in bigotry, mythology, and superstition; and its indispensable contribution to the great cuisines of the world. And just to make sure your appetite isn’t slighted, Garlic offers over 100 recipes featuring the beloved ingredient.
Author: Andrea Nguyen
Publisher: Ten Speed Press
ISBN: 1607745348
Category : Cooking
Languages : en
Pages : 134
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Book Description
A cookbook devoted to the beloved Vietnamese sandwich, with 50 recipes ranging from classic fillings to innovative modern combinations. Created by Vietnamese street vendors a century or so ago, banh mi is a twist on the French snack of pâté and bread that is as brilliant as it is addictive to eat. Who can resist the combination of crisp baguette, succulent filling, and toppings like tangy daikon and carrot pickles, thin chile slices, refreshing cucumber strips, and pungent cilantro sprigs? You’ll have ample opportunities to customize your sandwich with filling options such as grilled pork, roast chicken, and “the special”—a delectable combination of garlicky pork, liver pâté, and Vietnamese cold-cuts. Opening a new realm of flavor for anyone tired of standard sandwich fare, The Banh Mi Handbook presents more than fifty recipes and numerous insights for crafting a wide range of sandwiches, from iconic classics to modern innovations, including: Crispy Drunken Chicken Shrimp in Caramel Sauce Grilled Lemongrass Pork Beef and Curry Sliders Coconut Curry Tofu Lettuce Wrap Banh Mi Respected food writer Andrea Nguyen’s simple, delicious recipes for flavor-packed fillings, punchy homemade condiments, and crunchy, colorful pickled vegetables bring the very best of Vietnamese street food to your kitchen.
Author: Sarah Lohman
Publisher: Simon and Schuster
ISBN: 1476753954
Category : Cooking
Languages : en
Pages : 304
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Book Description
This unique culinary history of America offers a fascinating look at our past and uses long-forgotten recipes to explain how eight flavors changed how we eat. The United States boasts a culturally and ethnically diverse population which makes for a continually changing culinary landscape. But a young historical gastronomist named Sarah Lohman discovered that American food is united by eight flavors: black pepper, vanilla, curry powder, chili powder, soy sauce, garlic, MSG, and Sriracha. In Eight Flavors, Lohman sets out to explore how these influential ingredients made their way to the American table. She begins in the archives, searching through economic, scientific, political, religious, and culinary records. She pores over cookbooks and manuscripts, dating back to the eighteenth century, through modern standards like How to Cook Everything by Mark Bittman. Lohman discovers when each of these eight flavors first appear in American kitchens—then she asks why. Eight Flavors introduces the explorers, merchants, botanists, farmers, writers, and chefs whose choices came to define the American palate. Lohman takes you on a journey through the past to tell us something about our present, and our future. We meet John Crowninshield a New England merchant who traveled to Sumatra in the 1790s in search of black pepper. And Edmond Albius, a twelve-year-old slave who lived on an island off the coast of Madagascar, who discovered the technique still used to pollinate vanilla orchids today. Weaving together original research, historical recipes, gorgeous illustrations and Lohman’s own adventures both in the kitchen and in the field, Eight Flavors is a delicious treat—ready to be devoured.
