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Author: Theresa A. Thorkildsen
Publisher: Allyn & Bacon
ISBN:
Category : Education
Languages : en
Pages : 584
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Book Description
This text introduces students to the common measurement tools used in Education and Social Science Research so that they can design, produce, and use new research. This text will show how users of research and assessment tools can become proficient in the production of new instruments and understand the skills necessary for constructing new measures. Details of how psychometric, developmental, and interpretive approaches to measurement are used in a multitude of social sciences are reviewed and supporting activities show how researchers use key measurement concepts. The book can be covered one chapter at a time in a formal measurement course or used as a supplementary text for a course on research design.
Author: Theresa A. Thorkildsen
Publisher: Allyn & Bacon
ISBN:
Category : Education
Languages : en
Pages : 584
Get Book Here
Book Description
This text introduces students to the common measurement tools used in Education and Social Science Research so that they can design, produce, and use new research. This text will show how users of research and assessment tools can become proficient in the production of new instruments and understand the skills necessary for constructing new measures. Details of how psychometric, developmental, and interpretive approaches to measurement are used in a multitude of social sciences are reviewed and supporting activities show how researchers use key measurement concepts. The book can be covered one chapter at a time in a formal measurement course or used as a supplementary text for a course on research design.
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Sarah Boslaugh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449316824
Category : Computers
Languages : en
Pages : 595
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Book Description
A clear and concise introduction and reference for anyone new to the subject of statistics.
Author: Craig S. Wells
Publisher: Cambridge University Press
ISBN: 1108485227
Category : Education
Languages : en
Pages : 417
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Book Description
This user-friendly guide illustrates how to assess measurement invariance using computer programs, statistical methods, and real data.
Author: Craig S. Wells
Publisher: Guilford Publications
ISBN: 1462525628
Category : Social Science
Languages : en
Pages : 513
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Book Description
This book introduces and explores major topics in contemporary educational measurement: criterion-referenced testing, item response theory (IRT), computer-based testing, cross-lingual and cross-cultural assessment, and accountability testing. Psychometric experts describe forward-looking measurement practices and provide a contextualized understanding of how and why they were developed, how they can be used, and where they may go in the future. In addition to presenting key concepts and formulas, the volume covers established and emerging applications and discusses recurrent challenges that require additional research. A helpful glossary of abbreviations is included. The book is grounded in the work of Ronald K. Hambleton.
Author: Luca Mari
Publisher: Springer Nature
ISBN: 3031224485
Category : Science
Languages : en
Pages : 339
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Book Description
This open access book proposes a conceptual framework for understanding measurement across a broad range of scientific fields and areas of application, such as physics, engineering, education, and psychology. It addresses contemporary issues and controversies within measurement in light of the framework, including operationalism, definitional uncertainty, and the relations between measurement and computation, and describes how the framework, operating as a shared concept system, supports understanding measurement’s work in different domains, using examples in the physical and human sciences. This revised and expanded second edition features a new analysis of the analogies and the differences between the error/uncertainty-related approach adopted in physical measurement and the validity-related approach adopted in psychosocial measurement. In addition, it provides a better analysis and presentation of measurement scales, in particular about their relations with quantity units, and introduces the measurand identification/definition as a part of the "Hexagon Framework" along with new examples from the physical and psychosocial sciences. Researchers and academics across a wide range of disciplines including biological, physical, social, and behavioral scientists, as well as specialists in measurement and philosophy appreciate the work’s fresh and provocative approach to the field at a time when sound measurements of complex scientific systems are increasingly essential to solving critical global problems.
Author: Robert F. DeVellis
Publisher: SAGE Publications
ISBN: 1506341586
Category : Social Science
Languages : en
Pages : 160
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Book Description
In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Author: John O. Cooper
Publisher:
ISBN: 9781292023212
Category : Behaviorism (Psychology)
Languages : en
Pages : 758
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Book Description
The long-awaited second edition of the classic textbook, Applied Behavior Analysis, provides a comprehensive, in-depth discussion of the field, providing a complete description of the principles and procedures needed to systematically change socially significant behavior and to understand the reasons for that change. The authors' goal in revising this best-selling text was to introduce students to ABA in as complete, technically accurate, and contemporary manner as possible. As a result, the book's scope, treatment of various principles, procedures, and issues suggest that it is intended for concentrated and serious study.Readers of the new second edition will appreciate the inclusion of: more than 1,400 citations to primary-source literature, including both classic and contemporary studies; a glossary of more than 400 technical terms and concepts; more than 100 graphs displaying original data from peer-reviewed research, with detailed descriptions of the procedures used to collect the data represented; five new chapters written by leading scholars in the field of behavior analysis; and the addition of The Behavior Analyst Certification Board(r) BCBA(r) and BCABA(r) Behavior Analyst Task List, Third Edition. First published in 1987, Applied Behavior Analysis remains the top-choice primary text for appropriate courses at universities in the United States and abroad with leading programs in behavior analysis. This comprehensive text, best-suited for all upper-level courses in basic principles, applications, and behavioral research methods, helps students, educators, and practitioners appreciate and begin to acquire the conceptual and technical skills necessary to foster socially adaptive behavior in diverse individuals.
Author: Timothy A. Brown
Publisher: Guilford Publications
ISBN: 146251779X
Category : Science
Languages : en
Pages : 482
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Book Description
This accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA) for its emphasis on practical and conceptual aspects rather than mathematics or formulas. Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities ...
Author: Dominique Placko
Publisher: John Wiley & Sons
ISBN: 1118613643
Category : Technology & Engineering
Languages : en
Pages : 369
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Book Description
This title presents the general principles of instrumentation processes. It explains the theoretical analysis of physical phenomena used by standard sensors and transducers to transform a physical value into an electrical signal. The pre-processing of these signals through electronic circuits – amplification, signal filtering and analog-to-digital conversion – is then detailed, in order to provide useful basic information. Attention is then given to general complex systems. Topics covered include instrumentation and measurement chains, sensor modeling, digital signal processing and diagnostic methods and the concept of smart sensors, as well as microsystem design and applications. Numerous industrial examples punctuate the discussion, setting the subjects covered in the book in their practical context.
