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Author: Margarete Rosina
Publisher: Springer
ISBN: 3658196998
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to “doing good”, namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.
Author: Teppo Hujala
Publisher: Springer Nature
ISBN: 3030289990
Category : Technology & Engineering
Languages : en
Pages : 358
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Book Description
This book transfers the newest service research concepts, such as value co-creation, to family forestry context. The book is aimed at as learning material for higher-education students in Western economies, and as a handbook for forest scientists worldwide. It has a strong theoretical base, but also a practical orientation with examples of novel forest services from different regions and contexts. The five parts of the book are: I Conceptualization of Service Approaches in Family Forestry; II Market and Policy Environment; III Public Service and Business Innovations; IV Communication, Cooperation, and Organizations for Services; and V Transitions Governance. Each part begins with a chapter that is more conceptual and thus sets the stage for the subsequent chapters, which then focus on a regional perspective or some more specific theme under the part’s coverage.
Author: Margarete Rosina
Publisher: Springer
ISBN: 3658196998
Category : Business & Economics
Languages : en
Pages : 202
Get Book Here
Book Description
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to “doing good”, namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms.
Author: Jean Mater
Publisher:
ISBN:
Category : Forest products industry
Languages : en
Pages : 28
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Book Description
Author: Heikki Juslin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Tanja Leppäaho
Publisher: Springer Nature
ISBN: 3030667375
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
Family Firms (FFs) form the majority of all firms around the world and they account for an enormous percentage of the employment, the revenue, and the GDP of most capitalist countries. While MNCs have long been thought of as the main contributors to international business, it is now recognised that a substantial number of family firms are active in the international arena. This handbook focuses on the features which make family firm internationalization unique. Chapters provide FF specific theories and cover the process of FF internationalization. It examines the role of network ties and provides an insight into the development of family firms that have grown into big multinationals. Importantly this Handbook equips you with a better understanding of specific features of family firms as they internationalize from or to Asian or emerging markets. Family firms offer a fruitful context to study internationalization through a process perspective, therefore this Handbook is an invaluable source of knowledge for students, scholars and policy makers in the areas of family business, entrepreneurship and internationalization.
Author: United States. Congress. Senate. Committee on Small Business. Subcommittee on Productivity and Competition
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 112
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Book Description
Author: Patricia La Caille John
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 66
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Book Description
Author: Sanjay Sharma
Publisher: Cambridge University Press
ISBN: 1107123666
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Exploration of environmental sustainability using the family business lens for fresh insights on balancing short-term financial performance with long-term corporate sustainability strategies.
Author:
Publisher:
ISBN:
Category : Forest products
Languages : en
Pages : 624
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Book Description
Author: Juha-Antti Lamberg
Publisher: Springer Science & Business Media
ISBN: 9781402065675
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
An analysis of the evolution of competitive strategies within the forestry industry is presented in this book. The argument is that the chosen context serves as an illustrative setting for a discussion related to global corporate evolution. Therefore, this analytical and rigorous book contributes to better understanding of the workings of a number of manufacturing industries through discussion of the evolutionary development within the pulp and paper industry.
