Wisconsin Home Health Agency Directory and Fact Book

Wisconsin Home Health Agency Directory and Fact Book PDF Author:
Publisher:
ISBN:
Category : Home care services
Languages : en
Pages : 978

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Wisconsin Home Health Agency Directory and Fact Book

Wisconsin Home Health Agency Directory and Fact Book PDF Author:
Publisher:
ISBN:
Category : Home care services
Languages : en
Pages : 978

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Book Description


Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 712

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Distribution Data Guide

Distribution Data Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 552

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A Directory of Information Resources in the United States

A Directory of Information Resources in the United States PDF Author:
Publisher:
ISBN:
Category : Information services
Languages : en
Pages : 720

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Monthly Catalog of United States Government Publications

Monthly Catalog of United States Government Publications PDF Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1122

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Availability of Information from Federal Departments and Agencies

Availability of Information from Federal Departments and Agencies PDF Author: United States. Congress. House. Committee on Government Operations
Publisher:
ISBN:
Category : Executive privilege (Government information)
Languages : en
Pages : 1760

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List of Classes of United States Government Publications Available for Selection by Depository Libraries

List of Classes of United States Government Publications Available for Selection by Depository Libraries PDF Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :

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Monthly Catalogue, United States Public Documents

Monthly Catalogue, United States Public Documents PDF Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1508

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Availability of Information from Federal Departments and Agencies

Availability of Information from Federal Departments and Agencies PDF Author: United States. Congress. House. Committee on Government Operations. Special Subcommittee on Government Information
Publisher:
ISBN:
Category : Executive privilege (Government information)
Languages : en
Pages : 1552

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Marketing Information

Marketing Information PDF Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 113518559X
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!