Factors Affecting Customers' Choice of Mobile Communication Service Providers in the City of Tshwane PDF Download
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Author: Tankiso Augustine Molaoa
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 502
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Book Description
The purpose of this study was to investigate the factors that affect consumer choices of mobile services providers in the City of Tshwane in order to understand what influences consumer choices in the South African mobile communications market. Drawing from prior empirical studies conducted in other markets and from theories on consumption and consumer behaviour, four factors were identified, namely brand image, service quality, network quality and calling rates. Consumer perceptions and use of number portability were also investigated.
Author: Tankiso Augustine Molaoa
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 502
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Book Description
The purpose of this study was to investigate the factors that affect consumer choices of mobile services providers in the City of Tshwane in order to understand what influences consumer choices in the South African mobile communications market. Drawing from prior empirical studies conducted in other markets and from theories on consumption and consumer behaviour, four factors were identified, namely brand image, service quality, network quality and calling rates. Consumer perceptions and use of number portability were also investigated.
Author: Muhammad Sabbir Rahman
Publisher:
ISBN:
Category : Cell phone services industry
Languages : en
Pages : 496
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Book Description
Given the importance of customers' perception in telecommunication business and the recent development of cellular phone business in Malaysia, a critical research agenda have arisen that requires attention of understanding the perception of consumers towards operators and the factors those are influencing in the choice of the providers. The research has set as its objective in the discovery of the influencing factors of customers' perception in their decision-making towards purchasing mobile phone line, to determine services information for formulating customers' perception of the mobile phone operators. To accomplish the objectives this research has explained the related concepts and theories; revealed and synchronized literature on consumer behaviour and developed a research framework grounded on a strong theoretical and literature review background. The empirical study was conducted in major cities in Malaysia where the emergency is required for this type of research to understand the customers' perception of mobile phone operators. The target population of this study were general customers' (N=400) of three main operators in Malaysia form significant cities where hand phone users are proportionately significant compared with other cities in Malaysia. The survey instruments included with demographic survey, and service quality, advertising and promotion, brand image, corporate image, customer satisfaction and service provider's price with seven point rating scale. The proposed research model described the direct relationships of service quality, advertising and promotion, brand image, corporate image, customer satisfaction and service providers' price towards customers' perception. These paths were related to causal processes. Thus structural equation modeling approach is necessary to examine these variables in this research. The data analysis of this study was organized into four stages (Stage I - Descriptive Analysis; Stage II - Exploratory Factor Analysis; Stage III - Confirmatory Factor Analysis; Stage IV - Structural Equation Modeling). Data were coded and analyzed by using the Statistical Packages for Social Sciences (Statistical Package for the social Science Version 15 SPSS Inc., Chicago, IL) and AMOS7(Analysis of Moment Structure Version). The research findings are based on perceptions of customers' about mobile phone operators. The study produced mixed result from the statistical outcomes; some of these results were expected and some, although obvious were interesting. Finally, it is proposed that, brand image is considered to be significant factor that influences customers' perception towards an operator, effect of advertising and promotion on customers' perception towards an operator is significant, there is a positive relationship existed between customer satisfactions toward customers' perception towards mobile phone operators, price or call rate of an operator is considered a substantial factor that influences customers' perception towards an operator, effect of service quality on customers' perception towards an operator is significant. Interestingly the effect of corporate image is not significant with customers' perception towards an operator. The findings of this research are valuable asset for mobile phone operators in Malaysia those who are struggling to implement a successful strategy for retaining consumers. Academicians, practitioners, researchers, policy-makers can also benefit from this research and its findings.
Author: Vivien Foster
Publisher: World Bank Publications
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
This booklet contains the Overview as well as a list of contents from the forthcoming book Africa's Infrastructure: A time for Transformation.
Author: World Bank
Publisher: World Bank Publications
ISBN: 082137608X
Category : Political Science
Languages : en
Pages : 410
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Book Description
Rising densities of human settlements, migration and transport to reduce distances to market, and specialization and trade facilitated by fewer international divisions are central to economic development. The transformations along these three dimensions density, distance, and division are most noticeable in North America, Western Europe, and Japan, but countries in Asia and Eastern Europe are changing in ways similar in scope and speed. 'World Development Report 2009: Reshaping Economic Geography' concludes that these spatial transformations are essential, and should be encouraged. The conclusion is not without controversy. Slum-dwellers now number a billion, but the rush to cities continues. Globalization is believed to benefit many, but not the billion people living in lagging areas of developing nations. High poverty and mortality persist among the world's 'bottom billion', while others grow wealthier and live longer lives. Concern for these three billion often comes with the prescription that growth must be made spatially balanced. The WDR has a different message: economic growth is seldom balanced, and efforts to spread it out prematurely will jeopardize progress. The Report: documents how production becomes more concentrated spatially as economies grow. proposes economic integration as the principle for promoting successful spatial transformations. revisits the debates on urbanization, territorial development, and regional integration and shows how today's developers can reshape economic geography.
Author: Berend Wierenga
Publisher: Springer Science & Business Media
ISBN: 0387782133
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Robert Bos
Publisher: IWA Publishing
ISBN: 1780407432
Category : Science
Languages : en
Pages : 120
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Book Description
The Manual highlights the human rights principles and criteria in relation to drinking water and sanitation. It explains the international legal obligations in terms of operational policies and practice that will support the progressive realisation of universal access. The Manual introduces a human rights perspective that will add value to informed decision making in the daily routine of operators, managers and regulators. It also encourages its readership to engage actively in national dialogues where the human rights to safe drinking water and sanitation are translated into national and local policies, laws and regulations. Creating such an enabling environment is, in fact, only the first step in the process towards progressive realisation. Allocation of roles and responsibilities is the next step, in an updated institutional and operational set up that helps apply a human rights lens to the process of reviewing and revising the essential functions of operators, service providers and regulators.
Author: Peter Davis
Publisher: Princeton University Press
ISBN: 1400831865
Category : Business & Economics
Languages : en
Pages : 1185
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Book Description
This book combines practical guidance and theoretical background for analysts using empirical techniques in competition and antitrust investigations. Peter Davis and Eliana Garcés show how to integrate empirical methods, economic theory, and broad evidence about industry in order to provide high-quality, robust empirical work that is tailored to the nature and quality of data available and that can withstand expert and judicial scrutiny. Davis and Garcés describe the toolbox of empirical techniques currently available, explain how to establish the weight of pieces of empirical work, and make some new theoretical contributions. The book consistently evaluates empirical techniques in light of the challenge faced by competition analysts and academics--to provide evidence that can stand up to the review of experts and judges. The book's integrated approach will help analysts clarify the assumptions underlying pieces of empirical work, evaluate those assumptions in light of industry knowledge, and guide future work aimed at understanding whether the assumptions are valid. Throughout, Davis and Garcés work to expand the common ground between practitioners and academics.
Author: International Federation of Library Associations and Institutions. Section of Public Libraries
Publisher: NBD Biblion Publishers
ISBN: 9783598218279
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author: Pablo Vaggione
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 190
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Book Description
This guide is the result of a UN-Habitat initiative to provide local leaders and decision makers with the tools to support urban planning good practice. It includes several "how to" sections on all aspects of urban planning, including how to build resilience and reduce climate risks, with an example from Sorsogon, Philippines. It outlines practical ways to create and implement a vision for a city that will better prepare it to cope with growth and change. The overall guide offers insights from real experiences on what it takes to have an impact and to transform an urban reality through urban planning. It clearly links planning and financing and presents many successful practices that emphasize strategies to address real issues. It aims to inform leaders about the value that urban planning could bring to their cities and to facili.
Author: Andreas Horni
Publisher: Ubiquity Press
ISBN: 190918876X
Category : Technology & Engineering
Languages : en
Pages : 620
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Book Description
The MATSim (Multi-Agent Transport Simulation) software project was started around 2006 with the goal of generating traffic and congestion patterns by following individual synthetic travelers through their daily or weekly activity programme. It has since then evolved from a collection of stand-alone C++ programs to an integrated Java-based framework which is publicly hosted, open-source available, automatically regression tested. It is currently used by about 40 groups throughout the world. This book takes stock of the current status. The first part of the book gives an introduction to the most important concepts, with the intention of enabling a potential user to set up and run basic simulations. The second part of the book describes how the basic functionality can be extended, for example by adding schedule-based public transit, electric or autonomous cars, paratransit, or within-day replanning. For each extension, the text provides pointers to the additional documentation and to the code base. It is also discussed how people with appropriate Java programming skills can write their own extensions, and plug them into the MATSim core. The project has started from the basic idea that traffic is a consequence of human behavior, and thus humans and their behavior should be the starting point of all modelling, and with the intuition that when simulations with 100 million particles are possible in computational physics, then behavior-oriented simulations with 10 million travelers should be possible in travel behavior research. The initial implementations thus combined concepts from computational physics and complex adaptive systems with concepts from travel behavior research. The third part of the book looks at theoretical concepts that are able to describe important aspects of the simulation system; for example, under certain conditions the code becomes a Monte Carlo engine sampling from a discrete choice model. Another important aspect is the interpretation of the MATSim score as utility in the microeconomic sense, opening up a connection to benefit cost analysis. Finally, the book collects use cases as they have been undertaken with MATSim. All current users of MATSim were invited to submit their work, and many followed with sometimes crisp and short and sometimes longer contributions, always with pointers to additional references. We hope that the book will become an invitation to explore, to build and to extend agent-based modeling of travel behavior from the stable and well tested core of MATSim documented here.
