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Escalation of Commitment in Internationalization Processes

Escalation of Commitment in Internationalization Processes PDF Author: Björn Röber
Publisher: Springer
ISBN: 3319691023
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.