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Author: Pilar Gordoa
Publisher: Grijalbo
ISBN: 9786073842181
Category : Business & Economics
Languages : es
Pages : 0
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Book Description
«En un mundo cada vez más competitivo en el que existe una saturación de productos y donde una nueva era digital está desafiando a todas las industrias, resulta de vital importancia que replanteemos el rol que juega el.» Esta obra única fusiona las experiencias profesionales de su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo xxi. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos. Pionera en la implementación del concepto de marketing editorial, Pilar Gordoa propone una guía paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta única y atractiva, diseñar estrategias efectivas y aprender de los errores. Con una visión clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y público en general, para comprender cómo nace un impulso creativo que convierte a las ideas en realidad y más tarde se eleva en un arte muy específico: el arte de conquistar lectores
Author: Pilar Gordoa
Publisher: Grijalbo
ISBN: 9786073842181
Category : Business & Economics
Languages : es
Pages : 0
Get Book Here
Book Description
«En un mundo cada vez más competitivo en el que existe una saturación de productos y donde una nueva era digital está desafiando a todas las industrias, resulta de vital importancia que replanteemos el rol que juega el.» Esta obra única fusiona las experiencias profesionales de su autora con las memorias de una editorial que ha presenciado una transformación radical en la industria del libro durante las primeras décadas del siglo xxi. Desde los días en que el marketing era visto con escepticismo hasta la revolución digital y las innovaciones que han cambiado completamente las reglas del juego, estas páginas ofrecen un viaje esencial para triunfar en el siempre cambiante mundo de la creación y promoción de contenidos. Pionera en la implementación del concepto de marketing editorial, Pilar Gordoa propone una guía paso a paso, con ejemplos reales y casos de estudio inspiradores, en el proceso de identificar una audiencia, desarrollar una propuesta única y atractiva, diseñar estrategias efectivas y aprender de los errores. Con una visión clara y perspicaz, este libro es una herramienta invaluable para todos los interesados en los contenidos, desde autores hasta editores, especialistas en marketing y público en general, para comprender cómo nace un impulso creativo que convierte a las ideas en realidad y más tarde se eleva en un arte muy específico: el arte de conquistar lectores
Author: DK
Publisher: Penguin
ISBN: 1465487239
Category : Social Science
Languages : en
Pages : 802
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Book Description
Learn about key ideas, organizations and events that defined the movement in The Feminism Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Feminism in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Feminism Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Feminism, with: - More than 100 ground-breaking ideas in feminism - Packed with facts, charts, timelines and graphs to help explain core concept - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Feminism Book is a captivating introduction of the movement’s origins, up until present day, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 amazing ideas that have defined the feminist movement through exciting text and bold graphics. Your Feminist Questions, Simply Explained This fresh new guide examines the ideas that underpin feminist thought through crucial figures, from Simone de Beauvoir to Chimamanda Ngozi Adichie. If you thought it was difficult to learn about the important milestones, The Feminism Book presents key information in an easy to follow layout. Find out about the campaigning for birth control, suffrages of the late 19th century and recent developments such as the Everyday Sexism Project and the #MeToo movement, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Feminism Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Author: Richard Carlson
Publisher: Hachette Books
ISBN: 1401304486
Category : Self-Help
Languages : en
Pages : 301
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Book Description
Featured in Don't Sweat the Small Stuff: The Kristine Carlson Story starring Heather Locklear, premiering on Lifetime Form, maintain, and repair meaningful romantic relationships and feel like newlyweds every day with this simple, stress-free approach to love. He's helped 12 million people reduce the stress at home and at work with the #1 New York Times bestselling author of Don't Sweat the Small Stuff. With this companion book, Richard Carlson partnered with Kristine, his wife of fourteen years, to create an easy, stress-free way to enhance personal relationships. While depression, heartache, and anger are associated with love relationships, stress is rarely identified as a problem. Yet stress is often a factor in failing relationships. In these one hundred brief, beautifully written essays, the authors show readers how not to overreact to a loved one's criticism, how to appreciate your spouse in new ways, how to get past old angers, and many other ways to improve and increase the joy and pleasure that can and should be part of any relationship. Richard and Kristine Carlson illustrate key strategies for creating a lasting connection, including: Don't come home frazzled Don't sweat the occasional criticism Become a world-class listener Look out for each other
Author: Cindy McGovern
Publisher: McGraw Hill Professional
ISBN: 1260457389
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
***#5 WALL STREET JOURNAL BESTSELLER*** An essential roadmap to achieving professional and personal success—from the “First Lady of Sales” While you may not have “sales” in your title, that doesn’t mean you don’t have to sell. Renowned sales authority Dr. Cindy McGovern believes that everyone is a salesperson, regardless of his or her job description. When you ask for a referral, network to form a new connection, or interview for a job, you’re selling the other person on an ideal version of yourself. Every Job is a Sales Job will help you learn to identify “selling” opportunities that you may have overlooked. This indispensable roadmap will show you how to take control of your personal and professional success. McGovern shares her proven 5-step sales process to help you attract new business, retain existing customers, and spot opportunities to promote yourself and your ideas. You’ll learn how to: • Create a plan and set attainable goals • Identify subtle opportunities that could result in future success • Establish trust and listen for clues to understand what others need • Ask for what you want and move past the fear of rejection • Follow up on your ask, be grateful, and pay it forward • Muster up the courage to ask for referrals and references
Author: Roger-Pol Droit
Publisher:
ISBN: 9780571212064
Category : Conduct of life
Languages : en
Pages : 204
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Book Description
Roger Pol-Droit's highly original book is a reassessment of our day-to-day engagement with life. In 101 short texts, written with limpid elegance, Droit invites us to reconsider our most ordinary actions as unexpected philosophical events: peeling an apple, trying to lie in a hammock, watching someone sleep, hearing your voice on an answering machine, playing with a small child - activities that, when considered outside of their routine, invite us to experience the familiar in startling new ways. Droit encourages us to go further: pretend to be an animal of your choice, create a wall with your hands, try to walk around your room in total darkness, spend time in the Underground - and observe your oddity.
Author: Leila Cobo
Publisher: Vintage
ISBN: 059308134X
Category : Music
Languages : en
Pages : 321
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Book Description
A behind the scenes look at the music that is currently the soundtrack of the globe, reported on and written by Leila Cobo, Billboard's VP of Latin Music and the world's ultimate authority on popular Latin music. Decoding "Despacito" tracks the stories behind the biggest Latin hits of the past fifty years. From the salsa born and bred in the streets of New York City, to Puerto Rican reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who's who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history. FEATURING THE STORIES BEHIND SONGS BY: José Feliciano • Los Tigres Del Norte • Julio Iglesias • Gloria Estefan and Miami Sound Machine • Willie Colón • Juan Luis Guerra • Selena • Los Del Río • Carlos Vives • Elvis Crespo • Ricky Martin • Santana • Shakira • Daddy Yankee • Marc Anthony • Enrique Iglesias with Descemer Bueno and Gente De Zona • Luis Fonsi with Daddy Yankee • J Balvin with Willy William • Rosalía
Author: Adam J. Kurtz
Publisher: TarcherPerigee
ISBN: 0143129872
Category : Art
Languages : en
Pages : 386
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Book Description
Things are what you make of them Every day is a chance to create something new for yourself. Put down your phone and pick up a pencil. Give yourself some space. The Internet will still be there. Start with one page at a time, and you’ll be surprised at just how much you can create. Each of the 365 prompts in 1 Page at a Time will encourage you to draw, write, list, reflect, and share. This book is your new best friend. Let’s get started! Now available in red, blue, and yellow!
Author: Rachel Price
Publisher: Northwestern University Press
ISBN: 0810130130
Category : Literary Criticism
Languages : en
Pages : 286
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Book Description
The Object of the Atlantic is a wide-ranging study of the transition from a concern with sovereignty to a concern with things in Iberian Atlantic literature and art produced between 1868 and 1968. Rachel Price uncovers the surprising ways that concrete aesthetics from Cuba, Brazil, and Spain drew not only on global forms of constructivism but also on a history of empire, slavery, and media technologies from the Atlantic world. Analyzing Jose Marti’s notebooks, Joaquim de Sousandrade’s poetry, Ramiro de Maeztu’s essays on things and on slavery, 1920s Cuban literature on economic restructuring, Ferreira Gullar’s theory of the “non-object,” and neoconcrete art, Price shows that the turn to objects—and from these to new media networks—was rooted in the very philosophies of history that helped form the Atlantic world itself.
Author: Thomas B. F. Cummins
Publisher: Getty Publications
ISBN: 0892368942
Category : Art
Languages : en
Pages : 198
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Book Description
Here is a set of essays on Historia general del Piru that discuss not only the manuscript's physical components--quires and watermarks, scripts and pigments--but also its relation to other Andean manuscripts, Inca textiles, European portraits, and Spanish sources and publication procedures. The sum is an unusually detailed and interdisciplinary analysis of the creation and fate of a historical and artistic treasure.
Author: Jonathan Mayhew
Publisher: Liverpool University Press
ISBN: 1846311837
Category : Literary Criticism
Languages : en
Pages : 180
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Book Description
Twilight of the Avant-Garde addresses the central problem of contemporary Spanish poetry: the attempt to preserve the scope and ambition of modernist poetry at the end of the twentieth century. Offering a critical analysis of Luis Garcìa Montero’s “poetry of experience,” and the work of José Angel Valente and Antonio Gamoneda, among others, Mayhew challenges received notions about the value of poetic language in relation to the society and culture at large. Ultimately championing the survival of more challenging and ambitious modes of poetic writing in the postmodern age, this volume argues that the cultural ambition of modernist poetics remains alive and well in our age of cynicism.
