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Author: David Hartley
Publisher: Routledge
ISBN: 1136730877
Category : Education
Languages : en
Pages : 162
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Book Description
For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a ‘revised’ educational code appears to be emerging. This code centres upon the concept of ‘personalisation’, which operates at two levels: first, as a new mode of public service delivery; and second, as a new ‘grammar’ for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid: Why, now, are we concerned about personalisation? What are its theoretical foundations? What are its pedagogical, curricular and organisational consequences? What are the consequences for social justification of personalisation? Does personalisation diminish the socialising function of the school, or does it simply mean that the only thing we share is that we have the right to personalised service? All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers? The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.
Author: David Hartley
Publisher: Routledge
ISBN: 1136730877
Category : Education
Languages : en
Pages : 162
Get Book Here
Book Description
For nearly 200 years the organisational form of the school has changed little. Bureaucracy has been its enduring form. The school has prepared the worker for the factory of mass production. It has created the 'mass consumer' to be content with accepting what is on offer, not what is wanted. However, a ‘revised’ educational code appears to be emerging. This code centres upon the concept of ‘personalisation’, which operates at two levels: first, as a new mode of public service delivery; and second, as a new ‘grammar’ for the school, with new flexibilities of structure and pedagogical process. Personalisation has its intellectual roots in marketing theory, not in educational theory and is the facilitator of 'education for consumption'. It allows for the 'market' to suffuse even more the fabric of education, albeit under the democratic-sounding call of freedom of choice. Education and the Culture of Consumption raises many questions about personalisation which policy-makers seem prone to avoid: Why, now, are we concerned about personalisation? What are its theoretical foundations? What are its pedagogical, curricular and organisational consequences? What are the consequences for social justification of personalisation? Does personalisation diminish the socialising function of the school, or does it simply mean that the only thing we share is that we have the right to personalised service? All this leads the author to consider an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers? The book will be of great interest to postgraduate students and academics studying in the fields of education policy and the social foundations of education, and will also be relevant to students studying public policy, especially health care and social care, and public management.
Author: David Hartley
Publisher: Routledge
ISBN: 0415598826
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
David Hartley considers an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?
Author: Wendy Wiedenhoft Murphy
Publisher: SAGE Publications
ISBN: 1483358143
Category : Social Science
Languages : en
Pages : 273
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Book Description
Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.
Author: Evan Watkins
Publisher: Stanford University Press
ISBN: 0804722501
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
"Unlike public education, however, consumer culture deploys the resources of what the author calls technoideological coding, in which survival no longer designates "the fittest" but rather obsolete relics from the past, those left behind by innovations. These relics are throwaways, isolated groups of the population who litter the social landscape and require the moral attention of cleanup crews, the containing apparatus of police and prisons, the financial drain of "safety nets," and the immense bureaucracies of the state. In this coding, narratives of social change are class-as-lifestyle narratives, which locate race and gender as surviving relics of a rapidly disappearing past."--BOOK JACKET.
Author: Santos, Carmen R.
Publisher: IGI Global
ISBN: 1466628588
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
Author: Matthias Barth
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
From a perspective of educational research, the growing wealth of materials and initiatives in the field of sustainable consumer education is entirely welcome. However, this is contrasted by a lack of empirical evidence regarding the extent and quality of consumer education in schools and how these materials and initiatives feed through into individual attitudes and values. The results presented in this article can be seen as a contribution to a more solid empirical basis for developing appropriate educational materials that will foster a generation of more sustainably-minded citizens.
Author: Jennifer A. Sandlin
Publisher: Routledge
ISBN: 1135237115
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Distinguished international scholars from a wide range of disciplines explore consumption and its relation to learning, identity development, and education. This volume is unique within the literature of education in its examination of educational sites – both formal and informal – where learners and teachers are resisting consumerism and enacting a critical pedagogy of consumption.
Author: Ozgen, Ozlen
Publisher: IGI Global
ISBN: 1522584927
Category : Social Science
Languages : en
Pages : 454
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Book Description
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.
Author: David Buckingham
Publisher: John Wiley & Sons
ISBN: 0745637442
Category : Medical
Languages : en
Pages : 282
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Book Description
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Author: Lisa Jacobson
Publisher: Praeger
ISBN: 0313331405
Category : History
Languages : en
Pages : 0
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Book Description
Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism — and the anxieties over it — date back more than a century. Throughout the twentieth century, a wide variety of groups — including advertisers, retailers, parents, social reformers, child experts, public schools, and children themselves — helped to socialize children as consumers and struggled to define the proper boundaries of the market. The essays and documents in this volume illuminate the historical circumstances and cultural conflicts that helped to produce, shape, and legitimize children's consumerism. Focusing primarily on the period from the Gilded Age through the twentieth century, this book examines how and why children and adolescents acquired new economic roles as consumers, and how these new roles both reflected and produced dynamic changes in family life and the culture of capitalism. This volume also reveals how children and adolescents have used consumer goods to define personal identities and peer relationships — sometimes in opposition to marketers' expectations and parental intentions.
