Author: Graham Bannock
Publisher: Psychology Press
ISBN: 9780415336673
Category : Business & Economics
Languages : en
Pages : 260
Get Book Here
Book Description
This book provides an international perspective on small business, and includes many useful pedagogical features such as questions for discussion, international case studies and empirical research.
Author: Alan Branch
Publisher: Routledge
ISBN: 1134742673
Category : Business & Economics
Languages : en
Pages : 597
Get Book Here
Book Description
Now in its second edition Maritime Economics provides a valuable introduction to the organisation and workings of the global shipping industry. The author outlines the economic theory as well as many of the operational practicalities involved. Extensively revised for the new edition, the book has many clear illustrations and tables. Topics covered include: * an overview of international trade * Maritime Law * economic organisation and principles * financing ships and shipping companies * market research and forecasting.
Author: Robert H. Lee
Publisher:
ISBN: 9781567931303
Category : Health services administration
Languages : en
Pages : 0
Get Book Here
Book Description
Annotation Explains basic economic concepts that can simplify and improve management decisions that healthcare managers need to make. Shows how economics relates to numerous healthcare concerns, offering specific examples and cases that illustrate how economics provides a framework for understanding costs, market demand, competition, and profitability. Other topics include elasticities, supply and demand analysis, and strategic behavior. Includes a glossary. Assumes no background in economics. Lee is affiliated with the department of health policy and management at the School of Medicine of the University of Kansas. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Michael Baye
Publisher: McGraw-Hill/Irwin
ISBN: 9780072818635
Category : Managerial economics
Languages : en
Pages : 0
Get Book Here
Book Description
Blends tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. This fourth edition offers a balanced coverage of traditional and modern topics.
Author: Jeffrey H. Dorfman
Publisher: Routledge
ISBN: 1134456565
Category : Business & Economics
Languages : en
Pages : 227
Get Book Here
Book Description
This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter. Central to the text are agricultural marketing problems such as the allocation of production between competing products (such as fresh and frozen markets), spatial competition, interregional trade, optimal storage, and price discrimination. Topics covered will be useful to students who expect to have careers such as food processing management, food sector buying or selling, restaurant management, supermarket management, marketing/advertising, risk management, and product development. The focus is on real world-relevant skills and examples and on intuition and economic understanding above mathematical sophistication, although the text does draw on the nuances of modern economic theory.
Author: Mehran Nejati
Publisher: Universal-Publishers
ISBN: 161233265X
Category : Business & Economics
Languages : en
Pages : 412
Get Book Here
Book Description
This edited book is a compilation of research studies conducted in the areas of business, management and economics. These cutting-edge articles will be of interest to researchers, academics, and business managers.
Author:
Publisher: Elsevier
ISBN: 0444637656
Category : Business & Economics
Languages : en
Pages : 634
Get Book Here
Book Description
Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author: Hans W. Gottinger
Publisher: Bentham Science Publishers
ISBN: 1681085461
Category : Business & Economics
Languages : en
Pages : 222
Get Book Here
Book Description
The internet represents a rapidly evolving set of technologies which is central to the development of a modern economy. Internet Economics: Models, Mechanisms and Management integrates knowledge about internet service design with economic modelling principles (pricing, cost and service models). Chapters highlight specific applications of the internet such as service provisioning, cloud computing, commerce, business security, network externalities, social media and more recent developments such as the Internet of Things (IoT), the industrial internet, data analytics and the use of big data to bring value to commercial ventures. Therefore, readers will have a conceptual and practical framework for understanding the economics of internet infrastructure and service delivery.
Author: Sathya Prakash Elavarthi
Publisher: Taylor & Francis
ISBN: 1000455580
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.
Author: Brickley
Publisher: McGraw Hill
ISBN: 0077175301
Category : Business & Economics
Languages : en
Pages : 836
Get Book Here
Book Description
Ebook: Managerial Economics and Organizational Architecture
