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Author: Glen Urban
Publisher: Pearson Education
ISBN: 013271616X
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: Glen Urban
Publisher: Pearson Education
ISBN: 013271616X
Category : Business & Economics
Languages : en
Pages : 249
Get Book
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2806239753
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
The must-read summary of Glen Urban's book: "Don't Just Relate - Advocate: A Blueprint for Profit in the Era of Customer Power". This complete summary of the ideas from Glen Urban's book "Don't Just Relate - Advocate" shows how the best way to grow your business today is not by improving your marketing, but by advocating for your customers. In his book, the author explains how earning and retaining your customers' trust means they will remain loyal customers in the future and will recommend you to their friends and family. This summary details exactly how you can act as an advocate by finding out your customers' needs and selling them solutions. By reading Glen Urban's advice, you will hold the key to finding customers that will stay loyal forever. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Don't Just Relate - Advocate" and find out why advocating for your customers will put you on the path to success.
Author: Urban
Publisher:
ISBN: 9788177581362
Category :
Languages : en
Pages :
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Book Description
Author: Roy T Bennett
Publisher:
ISBN: 9780987917768
Category :
Languages : en
Pages : 252
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Book Description
It's important that what thoughts you are feeding into your mind because your thoughts create your belief and experiences. You have positive thoughts and you have negative ones too. Nurture your mind with positive thoughts: kindness, empathy, compassion, peace, love, joy, humility, generosity, etc. The more you feed your mind with positive thoughts, the more you can attract great things into your life.
Author: Glen Urban
Publisher: Ft Press
ISBN: 9780132931342
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
In today's environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers' interests. Customer advocacy means providing customers and prospects with open, honest and complete information. It means talking with customers, not at them. In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, MIT's Glen Urban covers the entire 'pyramid' of customer advocacy: the 'base' (starting with TQM and customer satisfaction initiatives); the 'middle' (relationship marketing); and the 'pinnacle': new advocacy techniques built on trust, not coercion. Companies from GM to Intel, Qwest to John Deere are beginning to recognize the urgent importance of customer advocacy. Urban reveals what they're trying, and what challenges they're up against -- and identifies crucial lessons for earning the customer trust needed to thrive in today's radically changed business environment.
Author: Dr Ken Baker
Publisher: Lulu.com
ISBN: 0244194459
Category :
Languages : en
Pages : 306
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Book Description
Author: Brooklin Bowdler Weiderman
Publisher: Fulton Books, Inc.
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 307
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Book Description
The truth about Trauma: Mostly, we feel disgusting and sad. Regardless. We fight for ourselves. We fight for others. Ignore the naysayers. Mostly the voice in our head. This is our journey. Our fight. You got this.
Author: Sara Praise
Publisher: Lulu.com
ISBN: 1678107344
Category : Self-Help
Languages : en
Pages : 66
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Book Description
This devotional is for the experienced goal-setter, electronic calendar tracker, scrapbook keeper, and the not so handy! Positioned will afford you with goal-setting strategies and life-changing prompts implemented on a monthly basis. The prompts will start you off with a monthly theme accompanied by scriptures and quotes for motivation. In addition, you will evaluate your progress mid-month and conclude your results on the last two days of that month. Prepping you for a year of transition, Positioned offers you a delightful system to completion or close to it! On the next page, you will find a contents list establishing your year of positioning month by month. This system will help you transfer from procrastination to accomplishment. You will need to be confident and whimsical. I pray you walk in confidence each month with anticipation. I pray you can depart from this year with a smile on your face because you did it and eager for round two. Enjoy!
Author: John Paul Carinci
Publisher: Archway Publishing
ISBN: 1665714212
Category : Philosophy
Languages : en
Pages : 115
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Book Description
People often wonder what life is about. Is there a reason for human existence? Society’s persistent negativity is choking people, and we need something to grasp. In There is Greatness within You, author John Paul Carinci helps you stand out from the crowd, change your life, your attitude, and maintain a newfound uniqueness to last a lifetime. Offering encouragement, he presents a collection of real-life examples from the truly successful who have excelled in their fields. Carinci analyzes the principles that have helped the achievers, who have ignored the negatives, to rise to the top: • understand the power of the mind; • possess an all-consuming desire to succeed; • know perseverance is the magic potion; • recognize the subconscious mind; • grasp the purpose of life; and • draw inspiration from life around you. There is Greatness within You prompts you to start today to change your life through the lessons of success. Praise for There is Greatness within You “In reading John Paul Carinci’s fourth self-help book There is Greatness within You, I felt that he was sitting in the room speaking directly to me. The stories and advice John offers in this fantastic book will help you realize what you need to do to improve your life immediately. It also proves each one of us holds the key to our success and happiness.” —Dr. Ramon M. Liriano, book reviewer “There is Greatness within You, by John Paul Carinci is: Awesome, insightful, and inspiring, and life changing. A must read. —Joseph Bonsanti, book reviewer
Author: Ramona Rodgers
Publisher: Covenant Books, Inc.
ISBN: 1685266479
Category : Art
Languages : en
Pages : 85
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Book Description
The Anatomy of a First Lady speaks to the challenges and triumphs of leading ladies in corporate America, marriage, as well as in ministry. As you journey with me through a few of my personal experiences, I will utilize several parts of the human anatomy, such as the cardiovascular system, as a metaphor to transparently discuss relevant PowerPoints, such as matters of the heart. As the circulatory system’s function is to transport the blood throughout the body, women, we deal with various issues of life that cause us to silently scream simply because we are bleeding while leading. This novel offers strategies to combat blood “dis-Eases,” such as persecution, rejection, brokenness, and betrayal that try to block our flow. As the lymphatic system fights infection, leading ladies, you must understand that anything worth having won’t come easy, but you will have to fight for it. The largest organ in the human body is the skin. Leading ladies, if you are going to break glass ceilings, you have to develop a thick skin. As the bones give the body posture, I admonish women and men alike in leadership roles that challenges will come, but if you remain postured in your faith, you can conquer anything!
