Digital Strategies PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Digital Strategies PDF full book. Access full book title Digital Strategies by Regina Luttrell. Download full books in PDF and EPUB format.

2021-03-16 2021-03-16

Digital Strategies

Author: Regina Luttrell
Publisher: Oxford University Press, USA
ISBN: 9780190925390
Category :
Languages : en
Pages : 272

Get Book Here

Book Description
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.