Author: Johan Farkas
Publisher: Routledge
ISBN: 9781032674599
Category : Social Science
Languages : en
Pages : 0
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Book Description
Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. This unique collection will interest students and scholars of digital media and media and communication studies.
Author: Marianne Van Den Boomen
Publisher: Instituut Voor Netwerkcultuur
ISBN: 9789081857574
Category : Art
Languages : en
Pages : 222
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Book Description
Transcoding the Digital: How Metaphors Matter in New Media by Marianne van den Boomen is a material-semiotic inquiry into the constitutive role of metaphors in our daily encounters with computers and networks. While interface concepts such as desktop and windows are easily recognized as metaphors, this research shows how in fact all digital sign-tool-objects - ranging from icons and email to Facebook friends, from hyperlink and tweet to Pirate Bay - are digital-material metaphors. They frame and organize how we access the black boxes of software and machinery, which in turn organize and reconfigure society. The same holds for discourse metaphors such as virtual community, cyberspace, Web 2.0, and social network. Metaphors matter in digital praxis, literally. This study makes an intervention into the contemporary theory of metaphor by extending it with the notion of material metaphor, including a manifest for hacking digital-material metaphors.
Author: Marianne van den Boomen
Publisher:
ISBN: 9789089647689
Category :
Languages : en
Pages : 0
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Book Description
How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today's digital media.
Author: Annette N. Markham
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433174490
Category : Internet
Languages : en
Pages : 276
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Book Description
What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity. Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.
Author: Eric Chown
Publisher: University of Michigan Press
ISBN: 1643150413
Category : Psychology
Languages : en
Pages : 315
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Book Description
Digital artifacts change how we think, and metaphors are the vehicle for that change
Author: Gerald Zaltman
Publisher: Harvard Business Press
ISBN: 1422121151
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Martin Paul Eve
Publisher: Stanford University Press
ISBN: 1503639398
Category : Literary Criticism
Languages : en
Pages : 458
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Book Description
Digital spaces are saturated with metaphor: we have pages, sites, mice, and windows. Yet, in the world of digital textuality, these metaphors no longer function as we might expect. Martin Paul Eve calls attention to the digital-textual metaphors that condition our experience of digital space, and traces their history as they interact with physical cultures. Eve posits that digital-textual metaphors move through three life phases. Initially they are descriptive. Then they encounter a moment of fracture or rupture. Finally, they go on to have a prescriptive life of their own that conditions future possibilities for our text environments—even when the metaphors have become untethered from their original intent. Why is "whitespace" white? Was the digital page always a foregone conclusion? Over a series of theses, Eve addresses these and other questions in order to understand the moments when digital-textual metaphors break and to show us how it is that our textual softwares become locked into paradigms that no longer make sense. Contributing to book history, literary studies, new media studies, and material textual studies, Theses on the Metaphors of Digital-Textual History provides generative insights into the metaphors that define our digital worlds.
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
ISBN:
Category : Computers
Languages : en
Pages : 328
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Book Description
This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Author: Marié Hattingh
Publisher: Springer Nature
ISBN: 3030450023
Category : Computers
Languages : en
Pages : 479
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Book Description
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.
Author: Traci Gardner
Publisher: National Council of Teachers of English (Ncte)
ISBN:
Category : Education
Languages : en
Pages : 132
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Book Description
Effective student writing begins with well-designed classroom assignments. In Designing Writing Assignments, veteran educator Traci Gardner offers practical ways for teachers to develop assignments that will allow students to express their creativity and grow as writers and thinkers while still addressing the many demands of resource-stretched classrooms.
