Handbook of Business-to-Business Marketing PDF Download

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Handbook of Business-to-Business Marketing

Handbook of Business-to-Business Marketing PDF Author: Lilien, Gary L.
Publisher: Edward Elgar Publishing
ISBN: 1800376871
Category : Business & Economics
Languages : en
Pages : 713

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Book Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.