Dictionarie, Corrected and Augmented with the Addition of Many Hundred Words (etc.) Now Newly Corr. and Much Augm. by Francis Holy-Oke PDF Download
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Author: John Rider
Publisher:
ISBN:
Category :
Languages : en
Pages : 432
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Book Description
Author: John Rider
Publisher:
ISBN:
Category :
Languages : en
Pages : 432
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Book Description
Author: Aparna Sundar
Publisher: Nova Science Publishers
ISBN: 9781536135664
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Author: John Rider (Bishop of Killaloe.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1124
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Book Description
Author: John Ashton
Publisher:
ISBN:
Category : Fleet River (London, England)
Languages : en
Pages : 458
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Book Description
Author: David Stifter
Publisher: Syracuse University Press
ISBN: 9780815630722
Category : Language Arts & Disciplines
Languages : en
Pages : 412
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Book Description
David Stifter’s Sengoídelc (SHAN-goy-thelg) provides a comprehensive introduction to Old Irish grammar and metrics. As an introductory text to the Irish language spoken around the eighth century C.E., this essential volume, covering all aspects of the grammar in a clear and intuitive format, is ideally suited for use as a course book or as a guide for the independent learner. This handbook also will be an essential reference work for students of Indo-European philology and historical linguistics. Stifter leads the novice through the idiosyncrasies of the language, such as initial mutations and the double inflection of verbs. Filled with translation exercises based on selections from Old Irish texts, the book provides a practical introduction to the language and its rich history. Sengoídelc opens the door to the fascinating world of Old Irish literature, famous not only for the Táin Bó Cúailnge (The Cattle Raid of Cúailnge) and its lyrical nature poetry but also as a major source for the political and legal history of Ireland. Stifter’s step-by-step approach and engaging style make his book an ideal tool for both the self taught individual and the classroom environment. It will be of interest to beginning students of Old and Middle Irish, to scholars of Irish history, Celtic culture, and comparative linguistics, and to readers of Irish literature.
Author: Juhani Norri
Publisher: Routledge
ISBN: 1317151089
Category : Literary Criticism
Languages : en
Pages : 2897
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Book Description
Medical texts written in English during the late Middle Ages have in recent years attracted increasing attention among scholars. From approximately 1375 onwards, the use of English began to gain a firmer foothold in medical manuscripts, which in previous centuries had been written mainly in Latin or French. Scholars of Middle English, and editors of medical texts from late medieval England, are thus faced with a huge medical vocabulary which no single volume has yet attempted to define. This dictionary is therefore an essential reference tool. The material analysed in the Dictionary of Medical Vocabulary in English, 1375–1550 includes edited texts, manuscripts and early printed books, and represents three main types of medical writing: surgical manuals and tracts; academic treatises by university-trained physicians, and remedybooks. The dictionary covers four lexical fields: names of sicknesses, body parts, instruments, and medicinal preparations. Entries are structured as follows: (1) headword (2) scribal variants occurring in the texts (3) etymology (4) definition(s), each definition followed by relevant quotations (5) references to corresponding entries in the Dictionary of Old English, Middle English Dictionary, and The Oxford English Dictionary (6) references to academic books and articles containing information on the history and/or meaning of the term.
Author: Sir John Maclean
Publisher:
ISBN:
Category : Cornwall (England : County)
Languages : en
Pages : 528
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Book Description
Author: Hensleigh Wedgwood
Publisher:
ISBN:
Category :
Languages : en
Pages : 562
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Book Description
Author: John Rider
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 1164
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Book Description
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212
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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
