Developing a Marketing Framework for Micro and Small Enterprises in Kenya PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Developing a Marketing Framework for Micro and Small Enterprises in Kenya PDF full book. Access full book title Developing a Marketing Framework for Micro and Small Enterprises in Kenya by Eliud Moyi. Download full books in PDF and EPUB format.
Author: Eliud Moyi
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 88
Get Book Here
Book Description
Author: Eliud Moyi
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 88
Get Book Here
Book Description
Author: Hiroyuki Hino
Publisher: Routledge
ISBN: 1135127840
Category : Business & Economics
Languages : en
Pages : 439
Get Book Here
Book Description
It is widely acknowledged that youth unemployment is one of the most critical challenges facing countries in Sub-Saharan Africa. This volume brings together an eminent group of international scholars to analyse the extent and complex nature of this joblessness, and offer a set of evidence-based policy choices that could contribute to solving the problem in the short- and long-run. Part I reviews the existing literature on youth unemployment and underemployment in Sub-Saharan Africa from microeconomic and macroeconomic perspectives, while Part II goes on to present detailed country studies of Ethiopia, Ghana, Kenya and South Africa. These studies offer a deep understanding of the situation on the ground and consider country-specific solutions. Throughout the book it is argued that the standard ILO definition of unemployment is too narrow to correctly portray employment situations in Sub-Saharan Africa. Several alternative measures of unemployment are presented, which show that joblessness is far more pervasive than commonly assumed in the literature. This volume will be of interest to academics and policy makers involved in African development.
Author: Andrew Mullei
Publisher:
ISBN:
Category : Industrial promotion
Languages : en
Pages : 210
Get Book Here
Book Description
Author: Peter Njiraini
Publisher:
ISBN:
Category : Government purchasing
Languages : en
Pages : 66
Get Book Here
Book Description
Author: Nicolas Sireau
Publisher: Routledge
ISBN: 1351278703
Category : Business & Economics
Languages : en
Pages : 228
Get Book Here
Book Description
It is increasingly clear that fifty years of international development have done little to reduce poverty in Africa. Indeed, more and more academics and practitioners are highlighting the detrimental effect of traditional development – as carried out by international agencies and NGOs – which often leads to dependency, inefficiency, waste and poor governance. Yet there is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising. Set up by pioneering organizations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. It is only recently that members of the growing body of social entrepreneurs have turned to the franchise model as one of the responses to Africa's endemic economic stagnation. And the results have been inspiring: instead of the dependency generated by traditional charity development projects, these new social capitalists have generated enterprise and self-sustainability in the most challenging environments of rural Africa. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development. Edited by the former CEO of SolarAid, which created the Sunny Money microfranchise, the book provides a ground-breaking set of case studies and analysis of microfranchising for development. It brings together academics and practitioners to provide context, analysis and practical advice. Indeed, it provides the theory, the practical advice and the case studies to guide any entrepreneur, NGO, business or government interested in setting up their own microfranchise scheme.
Author: International Labour Office
Publisher: International Labour Organization
ISBN: 9789221089391
Category : Basic needs
Languages : en
Pages : 190
Get Book Here
Book Description
Author: Sonny Nwankwo
Publisher: Routledge
ISBN: 1136202501
Category : Business & Economics
Languages : en
Pages : 625
Get Book Here
Book Description
Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.
Author: IBP USA
Publisher: Lulu.com
ISBN: 1438726805
Category : Business & Economics
Languages : en
Pages : 302
Get Book Here
Book Description
2011 Updated Reprint. Updated Annually. Kenya Export-Import Trade and Business Directory
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 43
Get Book Here
Book Description
The official records of the proceedings of the Legislative Council of the Colony and Protectorate of Kenya, the House of Representatives of the Government of Kenya and the National Assembly of the Republic of Kenya.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Get Book Here
Book Description
The official records of the proceedings of the Legislative Council of the Colony and Protectorate of Kenya, the House of Representatives of the Government of Kenya and the National Assembly of the Republic of Kenya.
