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Author: Steven Long
Publisher:
ISBN: 9781981059096
Category :
Languages : en
Pages : 103
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Book Description
In plain language, Steven Long lays out the steps independent game developers must use to get their games noticed. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own. This book offers guidance through the major aspects of digital marketing, specifically addressing the problems and situations game devs face. Steven Long covers - How to pitch your game to social media influencers - How to make killer game trailers - How to piece together a website - How to create an effective press kit - How to leverage email to keep your fans engaged long-term - How to think of your game as its own best piece of marketing - How to take advantage of Steam and other distributors - So much more
Author: Steven Long
Publisher:
ISBN: 9781981059096
Category :
Languages : en
Pages : 103
Get Book Here
Book Description
In plain language, Steven Long lays out the steps independent game developers must use to get their games noticed. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own. This book offers guidance through the major aspects of digital marketing, specifically addressing the problems and situations game devs face. Steven Long covers - How to pitch your game to social media influencers - How to make killer game trailers - How to piece together a website - How to create an effective press kit - How to leverage email to keep your fans engaged long-term - How to think of your game as its own best piece of marketing - How to take advantage of Steam and other distributors - So much more
Author: Mark Yarnell
Publisher: Crown
ISBN: 0307757862
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Author: Tina M. Lowrey
Publisher: Psychology Press
ISBN: 100014948X
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Author: M.L. Ronn
Publisher: Author Level Up LLC
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 163
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Book Description
Your roadmap to selling books without selling your soul. Do you find marketing exhausting? Do you feel like you have to do a bunch of things that don't suit your personality to sell books? Frustrating, isn't it? You're not alone. Author Marketing Magic paves a path that turns marketing from a daunting hurdle into an enjoyable process. Learn many marketing tactics and find the best ones that suit your personality. Unleash the power of: • Strategic Writing: Learn to embed marketing into your book from the very first word. • Copywriting Mastery: Gain insights into crafting compelling copy that resonates with your target readers. • Book Description Artistry: Understand the nuances of creating tantalizing book descriptions that leave readers eager for more. • Innovative Tactics: Dive into unique strategies like leveraging Kickstarter for maximum impact. Learn from M.L. Ronn (Michael La Ronn), a prolific author of over 100 books of fiction & nonfiction. He shares his failures, his successes, and best practices for building a solid marketing foundation. This book will lead you to effortless self-promotion, greater reader engagement, heightened visibility, and ultimately--more sales. You'll uncover a newfound confidence in marketing, and feel like a genius doing it. It's time to step into your marketing magic. Begin your journey to literary success with Author Marketing Magic today. V1.0
Author: Mary F.E. Ebeling
Publisher: Springer
ISBN: 1137502215
Category : Social Science
Languages : en
Pages : 181
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Book Description
This highly original book is an ethnographic noir of how Big Data profits from patient private health information. The book follows personal health data as it is collected from inside healthcare and beyond to create patient consumer profiles that are sold to marketers. Primarily told through a first-person noir narrative, Ebeling as a sociologist-hard-boiled-detective, investigates Big Data and the trade in private health information by examining the information networks that patient data traverses. The noir narrative reveals the processes that the data broker industry uses to create data commodities—data phantoms or the marketing profiles of patients that are bought by advertisers to directly market to consumers. Healthcare and Big Data considers the implications these “data phantoms” have for patient privacy as well as the very real harm that they can cause.
Author: William Lindsay Gresham
Publisher: New York Review of Books
ISBN: 1590174283
Category : Fiction
Languages : en
Pages : 304
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Book Description
Soon to be a major motion picture from Academy Award–winning director Guillermo del Toro and starring Bradley Cooper, Cate Blanchett, Rooney Mara, and Toni Collette. Nightmare Alley begins with an extraordinary description of a carnival-show geek—alcoholic and abject and the object of the voyeuristic crowd’s gleeful disgust and derision—going about his work at a county fair. Young Stan Carlisle is working as a carny, and he wonders how a man could fall so low. There’s no way in hell, he vows, that anything like that will ever happen to him. And since Stan is clever and ambitious and not without a useful streak of ruthlessness, soon enough he’s going places. Onstage he plays the mentalist with a cute assistant (before long his harried wife), then he graduates to full-blown spiritualist, catering to the needs of the rich and gullible in their well-upholstered homes. It looks like the world is Stan’s for the taking. At least for now.
Author: Kate Hodges
Publisher: Inspiring Voices
ISBN: 1462401961
Category : Fiction
Languages : en
Pages : 62
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Book Description
A paraplegic on a rooftop and a woman with a hemorrhage that lasts 12 long years, what do they have in common? Another woman outcast by society and a religious ruler with a sick kid, what do they share? The one thing all these people have is an encounter with Jesus. We know the story told in the bible, but what about the story left untold? The thoughts, feelings and reactions of the people who lived on the other side of the miracles are largely unknown. The Other Side of Miracles looks at what else may have happened that day.
Author: Bobby Borg
Publisher: Rowman & Littlefield
ISBN: 1538182513
Category : Music
Languages : en
Pages : 597
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Book Description
Unleash your music's potential by taking charge of your career! In Music Marketing for the DIY Musician, industry veteran Bobby Borg provides a step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music, helping to propel independent artists and other players toward success in the new music industry. This third edition provides major updates: Cutting-edge social media strategies: Dominate TikTok, master Instagram, and conquer YouTube with the latest tactics to amplify your online presence. Streaming secrets unveiled: Unlock the gateway to playlists and skyrocket your monthly listenership with fresh insights into the streaming world. Updated roadmaps for record releases: Navigate your way to a triumphant album launch with foolproof strategies and revamped timelines. New data analytics: Learn strategies to make educated decisions about the latest music marketing. Future forecasts: Embrace music innovation by leveraging artificial intelligence, exploring NFTs, diving into the metaverse, and more. Written in an easy-to-read style, this is a comprehensive resource with many templates covering the complete marketing process and time-tested strategies used by the most successful companies. Also included are interviews with top professionals and updated stories and case studies. This indispensable book for students and professionals alike will help you perfect a complete marketing plan to achieve your ultimate career vision.
Author: Ben Carter
Publisher: John Wiley & Sons
ISBN: 1119997771
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.
Author: Robert Brewer
Publisher: Penguin
ISBN: 1582976783
Category : Language Arts & Disciplines
Languages : en
Pages : 1696
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Book Description
For 88 years, Writer's Market has given fiction and nonfiction writers the information they need to sell their work–from completely up-to-date listings to exclusive interviews with successful writers. The 2009 edition provides all this and more with over 3,500 listings for book publishers, magazines and literary agents, in addition to a completely updated freelance rate chart. In addition to the thousands of market listings, you'll find up-to-date information on becoming a successful freelancer covering everything from writing query letters to launching a freelance business, and more.
