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Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: William F. Arens
Publisher: McGraw-Hill Higher Education
ISBN: 9780071287579
Category : Advertising
Languages : en
Pages : 558
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Book Description
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. Every chapter concludes with a learning exercise.
Author: Leslie Savan
Publisher: Temple University Press
ISBN: 1439904901
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Author: Cincinnati, Hamilton and Dayton Railway Company
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 384
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Book Description
Author: Elizabeth M. Knowles
Publisher: Oxford : Oxford University Press
ISBN:
Category : Reference
Languages : en
Pages : 376
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Book Description
A resource that is both useful and engaging, "The Oxford Dictionary of New Words" is the first place to turn for information when faced with new words and phrases. From auto bra, shock-jock, and Beltway Bandit to trainspotting, wormhole, and zaitech, this cornucopia of new words and phrases presents a gold mine of language for word lovers everywhere.
Author: Mark Obama Ndesandjo
Publisher: Rowman & Littlefield
ISBN: 1493013912
Category : Biography & Autobiography
Languages : en
Pages : 393
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Book Description
In this revealing and beautifully written memoir, Mark Obama Ndesandjo, recounts his complex relationship with his older half-brother, President Barack Obama, including their first meeting in Kenya over twenty years ago. The book also offers the author's inspiring personal story about identity and multiculturalism. Rare family photos add to the book's personal nature as does the intense recounting of domestic violence in the home of Barack Obama Sr.’s and his third wife, Ruth Baker, Mark’s Jewish-American mother. The book also attempts to set the records straight on several points of the president’s best-selling memoir Dreams from My Father. In its connection to President Obama, Mark's story takes on an even greater significance because it becomes all the more directly, a story of American identity and a window into the complex figure of the father they share, Barack Obama Sr., their roots in Kenya, their multicultural identities, and their relationships with America.
Author: Sara Tulloch
Publisher: Oxford University Press, USA
ISBN: 9780192830777
Category : Reference
Languages : en
Pages : 340
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Book Description
Drawing words from politics, the enviromental movement, computers and technology, and other sources, Tulloch examines over 2,000 new words and phrases that have become part of our lives in the last decade, in 750 articles that provide pronunication, definition, etymology, informal history, and sample sentences. A rich history of the recent changes in the language and in our culture. Line drawings.
Author: William Leiss
Publisher: Psychology Press
ISBN: 9780415903547
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author: David H. Schaefer
Publisher: McGraw-Hill Education
ISBN: 9780078028960
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Author: William T. Hornaday
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 434
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Book Description
"Our Vanishing Wild Life: Its Extermination and Preservation" by William T. Hornaday. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
