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Author: Herschell Gordon Lewis
Publisher: McGraw Hill Professional
ISBN: 9780809229239
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
The ultimate source of words, phrases, banners, and buzzwords for selling your products, services, and Ideas through the New Digital and Interactive Media.
Author: Herschell Gordon Lewis
Publisher: McGraw Hill Professional
ISBN: 9780809229239
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
The ultimate source of words, phrases, banners, and buzzwords for selling your products, services, and Ideas through the New Digital and Interactive Media.
Author: Charles F. Hofacker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
This work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.
Author: Herschell Gordon Lewis
Publisher: Racom Communication
ISBN:
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish¦you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write killer e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.
Author: Randy Palmer
Publisher: McFarland
ISBN: 1476604649
Category : Performing Arts
Languages : en
Pages : 204
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Book Description
Without a big budget, special effects team, or professional actors and crew members, Herschell Gordon Lewis created films that he himself admits were trash. Yet, while Gordon's softcore porn (The Adventures of Lucky Pierre) and heavy-duty gore (The Gruesome Twosome) were never blockbuster films, they were popular drive-in fare in the sixties and seventies. They have had a strong influence over more recent productions, and they have created for Lewis his own special niche in the world of exploitation and horror film. The history of Lewis the man and the filmmaker is a surprising one. Behind titles like Blood Feast and The Gore-Gore Girls is a warm and friendly gentleman whose road to his own brand of film glory was paved with disappointments, surprising successes, and lots and lots of fake blood. His career is examined in detail, with personal anecdotes and insights into making really gross movies on really small budgets. A filmography is included, and photographs, many of them rare, complement the text.
Author: Janet Dooley
Publisher: Prentice Hall
ISBN: 9780131008830
Category : Advertising
Languages : en
Pages : 370
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Book Description
Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 324
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Book Description
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1164
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Book Description
Author: Herschell Gordon Lewis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
Author: Robert W. Bly
Publisher: McGraw Hill Professional
ISBN: 9780071428590
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Author: Paul Edwards
Publisher: TarcherPerigee
ISBN: 9780874779738
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
This invaluable guide provides comprehensive profiles of more than one hundred hot new businesses that promise the top opportunities for small-business people in the future. Paul and Sarah Edwards explore the best opportunities for self-employment in the next century--ranging from being a business-network organizer to running a transcript-digesting service--and provide expert, step-by-step advice on:? the skills and knowledge needed to startup;? the start-up costs, pricing, and potential earning;? the best ways to get new business;? the advantages and disadvantages of each business; ? the hands-on advice of those already in the field.In addition to the nearly one hundred businesses profiled, an expanded section on "The Best of the Rest" explores dozens of additional top businesses to watch for. The Best Home Businesses for the 21st Century is the smartest, most complete book available for anyone looking for right ways to make it on their own.
