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Author: John J. Murphy
Publisher: John Wiley & Sons
ISBN: 0470016345
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Author: John J. Murphy
Publisher: John Wiley & Sons
ISBN: 0470016345
Category : Business & Economics
Languages : en
Pages : 416
Get Book Here
Book Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Author: M. Nadarajan Munisamy
Publisher: iUniverse
ISBN: 0595362729
Category : Decision making
Languages : en
Pages : 114
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Book Description
If you want success in life but hesitate to take action, this book is for you! The revelations in Self-Motivation Through Risk Taking will help you understand the evolving characteristics of today's phenomenon and the new challenges faced by us. Many people fail to achieve their desired goal in life not because of their physical disability or lack of intelligence, but largely due to the fear of taking risks coupled with a lack of self-motivation. Self-Motivation Through Risk Taking takes you through a journey of modernity, and presents the trends and triumphs of our successful forefathers. These lessons of self-motivation through risk taking will embolden you and energize you to act. You'll strive to make real progress and achieve higher levels of success in entrepreneurship, business, investments, athletics, and family. Self-Motivation Through Risk Taking will guide you to act rather than succumb to your problems. By using the concepts in this book, you'll stay motivated and find the success you desire.
Author: John Stanley
Publisher: John Wiley & Sons
ISBN: 1118319745
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Retailing is one of the most exciting professions you can enter. In Australia, this dynamic and growing industry is worth over $18 billion a year. Many new enterprises fail because they do not do their homework when they start their business. Setting Up Shop is a toolkit for anyone starting or buying a retail business in Australia, and aims to provide a simple step-by-step approach to setting up a retail business. It covers everything from buying an existing business versus starting a business, writing a business plan, location and buying versus leasing, to finance, pricing, merchandising, recruiting, marketing and succession planning.
Author: Amanda Barry
Publisher: Random House
ISBN: 1448131766
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR
Author: Mark Anderson
Publisher: Pearson UK
ISBN: 0273748890
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down: · exactly what the issue is · the challenges it can throw up · key leadership actions for to take · the measures of success · the pitfalls to watch out for · a leadership summary to give a quick overview of the highlights of each issue · cross-references to related issues A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.
Author: Farrokh Suntook
Publisher: John Wiley & Sons
ISBN: 0470740590
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling managers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their markets and all the key stakeholders operating within them. This simple tool provides self-testing checklists at the end of each chapter that enables managers to look at stakeholder-sensitive issues in the same way that they might scrutinise financial statements (hence it will not seem alien to most managers). A review of how well your organisation has fared on the questions will tell you how healthy your "balance sheet" is in relation to the topic of each chapter, and it will provide you with the basis for an overall enterprise balance sheet that aggregates the scores you have achieved in each topic area. Lessons to learn from application of the Stakeholder Balance Sheet are: What appropriate tools are still required to enhance their understanding of the market place, and how these should be utilised How to maximise commercial success through understanding the market place And, find effective ways of being a truly stakeholder-sensitive enterprise In a nutshell, a genuine understanding of how customers and other stakeholders think, feel and behave offers the essential starting point for any general manager - not just the marketing or sales specialist - seeking to determine the direction of his organisation. For the purpose of the book, stakeholders are described as: the direct stakeholders in the market place - customers and prospects (including both the key contacts with whom you interface and others who may influence the final decisions made); the internal stakeholders - staff; other external stakeholders - pressure groups, local community, government, intermediaries, banks, etc. "My 40 years of international business experience would completely endorse this total focus on the stakeholder balance sheet." —Sir Peter Bonfield CBE FREng, Chairman of NXP Supervisory Board and formerly CEO of BT Group plc and ICL plc "The Stakeholder Balance Sheet is an excellent and highly practical framework...This book is a must-read for decision makers in any organization, regardless of level or function." —Professor Sharan Jagpal, Professor of Marketing, Rutgers Business School & author of Fusion for Profit
Author: Selva Sugunendran
Publisher: Xlibris Corporation
ISBN: 1483677370
Category : Self-Help
Languages : en
Pages : 251
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Book Description
Seven Steps to Stratospheric Success is the most complete self- development book ever written. Too many books in the past have tried to teach you what to do in order to develop yourself but this book teaches you how to think! This book will help you to build a solid foundation that will act as your springboard towards achieving stratospheric success When you attain stratospheric success you will attain the ability to make a real difference and contribution to the business world at large and your family life at heart, profoundly impacting on the lives of all of those around you that you come into contact with. This book will change your life!
Author: S. SHANMUGASUNDARAM
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120333268
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the ‘king’, therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer. This comprehensive and easy-to-read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales and customer support. In addition, the book emphasizes managing opportunity for optimum productivity, coordinating the specialized activities of multi-functional teams, developing and retaining corporate knowledge and completing complex multi-step processes in a timely and efficient manner. This text is intended for the students of masters in business administration (MBA) and those pursuing postgraduate diploma in marketing management (PGDMM). Besides, the book should prove to be a useful reference for marketing professionals. KEY FEATURES Covers various dimensions of CRM with several case studies. Includes the modern concept—e-CRM. Incorporates deep study of research oriented topics.
Author: Dr. P. K. Rajeev
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 171
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Book Description
Hybrid Selling Decoded will help you to understand the finer elements such as, ‘speech pauses’, ‘sensing the situation’ and ‘articulating’ while selling your products or services through the virtual selling mode or direct selling mode. This book is an attempt to bring forth the nuances of engaging in a conversation and influencing the customer through the hybrid selling mode. You will find this book useful, if you are a - Business to business sales executive/sales engineer/sales person - Key account manager - Sales manager donning the role of a coach on hybrid selling - Professional involved in sales training
Author: Matt Kingsley
Publisher: Matt Kingsley
ISBN:
Category : Business & Economics
Languages : en
Pages : 75
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Book Description
Tired of the same old tired financial advice? Sick of penny-pinching and waiting for "someday"? This isn't your grandpa's wealth-building book! "The Simple Pathway to Wealth: Escape the Rat Race and Live a Life of Abundance" is your no-BS guide to achieving financial freedom faster than you ever thought possible. Inside, you'll discover: The 10X Rule: The explosive growth strategy to obliterate your limiting beliefs and catapult you to success. The Mindset of a Wealth Warrior: Develop the mental toughness to conquer any financial challenge. Multiple Streams of Income: Build a fortress of wealth and never rely on a single paycheck again. Mastering Negotiation, Sales, and Marketing: Become a deal-making machine and unlock unlimited opportunities. Real Estate and Investing Secrets: From property to stocks, discover proven strategies to make your money work for you. This isn't about theory; it's about action. It's about ditching the fear, embracing the hustle, and building the life you deserve. Get your copy today and start your journey to financial freedom! Bonus: This book includes practical money-making tips in every chapter to get you started immediately! Don't wait another day. Your future is calling!
