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Author: Martin Kihn
Publisher: John Wiley & Sons
ISBN: 1119790131
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Author: Martin Kihn
Publisher: John Wiley & Sons
ISBN: 1119790131
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.
Author: Carl S. Gold
Publisher: Manning Publications
ISBN: 161729652X
Category : Computers
Languages : en
Pages : 502
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Book Description
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Summary The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover—or “churn”—is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. About the book Fighting Churn with Data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold’s methods, you’ll reap the benefits of high customer retention. What's inside Calculating churn metrics Identifying user behavior that predicts churn Using churn reduction tactics with customer segmentation Applying churn analysis techniques to other business areas Using AI for accurate churn forecasting About the reader For readers with basic data analysis skills, including Python and SQL. About the author Carl Gold (PhD) is the Chief Data Scientist at Zuora, Inc., the industry-leading subscription management platform. Table of Contents: PART 1 - BUILDING YOUR ARSENAL 1 The world of churn 2 Measuring churn 3 Measuring customers 4 Observing renewal and churn PART 2 - WAGING THE WAR 5 Understanding churn and behavior with metrics 6 Relationships between customer behaviors 7 Segmenting customers with advanced metrics PART 3 - SPECIAL WEAPONS AND TACTICS 8 Forecasting churn 9 Forecast accuracy and machine learning 10 Churn demographics and firmographics 11 Leading the fight against churn
Author: Fred Geyer
Publisher: Frederick Geyer
ISBN: 1734296925
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America
Author: Wang, John
Publisher: IGI Global
ISBN: 1799892212
Category : Computers
Languages : en
Pages : 3296
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Book Description
Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.
Author: Marek Chmel
Publisher: Packt Publishing Ltd
ISBN: 1789950333
Category : Computers
Languages : en
Pages : 522
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Book Description
Use Microsoft SQL Server 2019 to implement, administer, and secure a robust database solution that is disaster-proof and highly available Key FeaturesExplore new features of SQL Server 2019 to set up, administer, and maintain your database solution successfullyDevelop a dynamic SQL Server environment and streamline big data pipelinesDiscover best practices for fixing performance issues, database access management, replication, and securityBook Description SQL Server is one of the most popular relational database management systems developed by Microsoft. This second edition of the SQL Server Administrator's Guide will not only teach you how to administer an enterprise database, but also help you become proficient at managing and keeping the database available, secure, and stable. You’ll start by learning how to set up your SQL Server and configure new and existing environments for optimal use. The book then takes you through designing aspects and delves into performance tuning by showing you how to use indexes effectively. You’ll understand certain choices that need to be made about backups, implement security policy, and discover how to keep your environment healthy. Tools available for monitoring and managing a SQL Server database, including automating health reviews, performance checks, and much more, will also be discussed in detail. As you advance, the book covers essential topics such as migration, upgrading, and consolidation, along with the techniques that will help you when things go wrong. Once you’ve got to grips with integration with Azure and streamlining big data pipelines, you’ll learn best practices from industry experts for maintaining a highly reliable database solution. Whether you are an administrator or are looking to get started with database administration, this SQL Server book will help you develop the skills you need to successfully create, design, and deploy database solutions. What you will learnDiscover SQL Server 2019’s new features and how to implement themFix performance issues by optimizing queries and making use of indexesDesign and use an optimal database management strategyCombine SQL Server 2019 with Azure and manage your solution using various automation techniquesImplement efficient backup and recovery techniques in line with security policiesGet to grips with migrating, upgrading, and consolidating with SQL ServerSet up an AlwaysOn-enabled stable and fast SQL Server 2019 environmentUnderstand how to work with Big Data on SQL Server environmentsWho this book is for This book is for database administrators, database developers, and anyone who wants to administer large and multiple databases single-handedly using Microsoft's SQL Server 2019. Basic awareness of database concepts and experience with previous SQL Server versions is required.
Author: Danette McGilvray
Publisher: Academic Press
ISBN: 0128180161
Category : Computers
Languages : en
Pages : 378
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Book Description
Executing Data Quality Projects, Second Edition presents a structured yet flexible approach for creating, improving, sustaining and managing the quality of data and information within any organization. Studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. Help is here! This book describes a proven Ten Step approach that combines a conceptual framework for understanding information quality with techniques, tools, and instructions for practically putting the approach to work – with the end result of high-quality trusted data and information, so critical to today's data-dependent organizations. The Ten Steps approach applies to all types of data and all types of organizations – for-profit in any industry, non-profit, government, education, healthcare, science, research, and medicine. This book includes numerous templates, detailed examples, and practical advice for executing every step. At the same time, readers are advised on how to select relevant steps and apply them in different ways to best address the many situations they will face. The layout allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, best practices, and warnings. The experience of actual clients and users of the Ten Steps provide real examples of outputs for the steps plus highlighted, sidebar case studies called Ten Steps in Action. This book uses projects as the vehicle for data quality work and the word broadly to include: 1) focused data quality improvement projects, such as improving data used in supply chain management, 2) data quality activities in other projects such as building new applications and migrating data from legacy systems, integrating data because of mergers and acquisitions, or untangling data due to organizational breakups, and 3) ad hoc use of data quality steps, techniques, or activities in the course of daily work. The Ten Steps approach can also be used to enrich an organization's standard SDLC (whether sequential or Agile) and it complements general improvement methodologies such as six sigma or lean. No two data quality projects are the same but the flexible nature of the Ten Steps means the methodology can be applied to all. The new Second Edition highlights topics such as artificial intelligence and machine learning, Internet of Things, security and privacy, analytics, legal and regulatory requirements, data science, big data, data lakes, and cloud computing, among others, to show their dependence on data and information and why data quality is more relevant and critical now than ever before. - Includes concrete instructions, numerous templates, and practical advice for executing every step of The Ten Steps approach - Contains real examples from around the world, gleaned from the author's consulting practice and from those who implemented based on her training courses and the earlier edition of the book - Allows for quick reference with an easy-to-use format highlighting key concepts and definitions, important checkpoints, communication activities, and best practices - A companion Web site includes links to numerous data quality resources, including many of the templates featured in the text, quick summaries of key ideas from the Ten Steps methodology, and other tools and information that are available online
Author: Bradley Campbell
Publisher: Apress
ISBN: 1484253981
Category : Computers
Languages : en
Pages : 363
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Book Description
Discover the pillars of AWS infrastructure automation, starting with API-driven infrastructure concepts and its immediate benefits such as increased agility, automation of the infrastructure life cycle, and flexibility in experimenting with new architectures. With this base established, the book discusses infrastructure-as-code concepts in a general form, establishing principled outcomes such as security and reproducibility. Inescapably, we delve into how these concepts enable and underpin the DevOps movement. The Definitive Guide to AWS Infrastructure Automation begins by discussing services and tools that enable infrastructure-as-code solutions; first stop: AWS's CloudFormation service. You’ll then cover the ever-expanding ecosystem of tooling emerging in this space, including CloudFormation wrappers such as Troposphere and orchestrators such as Sceptre, to completely independent third-party tools such as Terraform and Pulumi. As a bonus, you’ll also work with AWS' newly-released CDK (Cloud Development Kit). You’ll then look at how to implement modular, robust, and extensible solutions across a few examples -- in the process building out each solution with several different tools to compare and contrast the strengths and weaknesses of each. By the end of the journey, you will have gained a wide knowledge of both the AWS-provided and third-party ecosystem of infrastructure-as-code/provisioning tools, and the strengths and weaknesses of each. You’ll possess a mental framework for how to craft an infrastructure-as-code solution to solve future problems based on examples discussed throughout the book. You’ll also have a demonstrable understanding of the hands-on operation of each tool, situational appropriateness of each tool, and how to leverage the tool day to day. What You Will Learn Discover the technological and organizational benefits to infrastructure-as-code solutions Examine the overall landscape of infrastructure-as-code tooling and solutions available to consumers of AWS services See the strengths and weaknesses of these tools relative to one another as examined through hands-on implementation of several solutions Gain hands-on experience, best practices, and tips and tricks learned through several years’ real-world experience delivering solutions using these very tools in a wide variety of scenarios Engineer solid solutions that leave room for new requirements and changes without requiring needless refactoring Who This Book Is For DevOps engineers, cloud engineers and architects focused on the AWS ecosystem, software engineers/developers working within the AWS ecosystem, and engineering leaders looking for best practices.
Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 1398602019
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.
Author: Jeff Carpenter
Publisher: O'Reilly Media
ISBN: 1098115139
Category : Computers
Languages : en
Pages : 429
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Book Description
Imagine what you could do if scalability wasn't a problem. With this hands-on guide, you’ll learn how the Cassandra database management system handles hundreds of terabytes of data while remaining highly available across multiple data centers. This third edition—updated for Cassandra 4.0—provides the technical details and practical examples you need to put this database to work in a production environment. Authors Jeff Carpenter and Eben Hewitt demonstrate the advantages of Cassandra’s nonrelational design, with special attention to data modeling. If you’re a developer, DBA, or application architect looking to solve a database scaling issue or future-proof your application, this guide helps you harness Cassandra’s speed and flexibility. Understand Cassandra’s distributed and decentralized structure Use the Cassandra Query Language (CQL) and cqlsh—the CQL shell Create a working data model and compare it with an equivalent relational model Develop sample applications using client drivers for languages including Java, Python, and Node.js Explore cluster topology and learn how nodes exchange data
Author: Madhusanka Liyanage
Publisher: John Wiley & Sons
ISBN: 1119293081
Category : Technology & Engineering
Languages : en
Pages : 484
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Book Description
The first comprehensive guide to the design and implementation of security in 5G wireless networks and devices Security models for 3G and 4G networks based on Universal SIM cards worked very well. But they are not fully applicable to the unique security requirements of 5G networks. 5G will face additional challenges due to increased user privacy concerns, new trust and service models and requirements to support IoT and mission-critical applications. While multiple books already exist on 5G, this is the first to focus exclusively on security for the emerging 5G ecosystem. 5G networks are not only expected to be faster, but provide a backbone for many new services, such as IoT and the Industrial Internet. Those services will provide connectivity for everything from autonomous cars and UAVs to remote health monitoring through body-attached sensors, smart logistics through item tracking to remote diagnostics and preventive maintenance of equipment. Most services will be integrated with Cloud computing and novel concepts, such as mobile edge computing, which will require smooth and transparent communications between user devices, data centers and operator networks. Featuring contributions from an international team of experts at the forefront of 5G system design and security, this book: Provides priceless insights into the current and future threats to mobile networks and mechanisms to protect it Covers critical lifecycle functions and stages of 5G security and how to build an effective security architecture for 5G based mobile networks Addresses mobile network security based on network-centricity, device-centricity, information-centricity and people-centricity views Explores security considerations for all relative stakeholders of mobile networks, including mobile network operators, mobile network virtual operators, mobile users, wireless users, Internet-of things, and cybersecurity experts Providing a comprehensive guide to state-of-the-art in 5G security theory and practice, A Comprehensive Guide to 5G Security is an important working resource for researchers, engineers and business professionals working on 5G development and deployment.
