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Author: Martin Kihn
Publisher: John Wiley & Sons
ISBN: 1394273614
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.
Author: Martin Kihn
Publisher: John Wiley & Sons
ISBN: 1394273614
Category : Business & Economics
Languages : en
Pages : 263
Get Book Here
Book Description
Become more competitive by developing a superior customer experience through data, AI, and trust - and get your organization ready for AI agents like Agentforce Customer 360: How Data, AI, and Trust Changes Everything delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. Find out why AI agents like Agentforce need a strong foundation of customer data. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. To demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: Using exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails Getting ready to use exciting emerging technologies like AI agents and autonomous AI Organizing data around customers, prospects, and accounts—even if that data comes from many different sources in different formats Making new technologies an extension of your existing data investments so that both work better Choosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner Handling internal stakeholders and dealing with change in a way that benefits the business For business leaders, executives, managers, and entrepreneurs, Customer 360: How Data, AI, and Trust Changes Everything is an essential read to understand and connect technology, people, processes, and strategy—truly the future of customer engagement—and leave competitors wondering what just happened.
Author: Nick Mehta
Publisher: John Wiley & Sons
ISBN: 1119572738
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.
Author: Gourab Mukherjee
Publisher: eBook Partnership
ISBN: 8119416775
Category : Computers
Languages : en
Pages : 258
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Book Description
Become a Salesforce Data Cloud implementation expert. Book Description Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Table of Contents 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index
Author: Mark Abraham
Publisher: Harvard Business Press
ISBN: 1647826284
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
In a world where consumers expect more—instantly and seamlessly—personalization is a strategic imperative. Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process. But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy. Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
Author: Victor Lee Ph.D
Publisher: "O'Reilly Media, Inc."
ISBN: 1098106601
Category : Computers
Languages : en
Pages : 313
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Book Description
With the rapid rise of graph databases, organizations are now implementing advanced analytics and machine learning solutions to help drive business outcomes. This practical guide shows data scientists, data engineers, architects, and business analysts how to get started with a graph database using TigerGraph, one of the leading graph database models available. You'll explore a three-stage approach to deriving value from connected data: connect, analyze, and learn. Victor Lee, Phuc Kien Nguyen, and Alexander Thomas present real use cases covering several contemporary business needs. By diving into hands-on exercises using TigerGraph Cloud, you'll quickly become proficient at designing and managing advanced analytics and machine learning solutions for your organization. Use graph thinking to connect, analyze, and learn from data for advanced analytics and machine learning Learn how graph analytics and machine learning can deliver key business insights and outcomes Use five core categories of graph algorithms to drive advanced analytics and machine learning Deliver a real-time 360-degree view of core business entities, including customer, product, service, supplier, and citizen Discover insights from connected data through machine learning and advanced analytics
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920881
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Contains trends, statistical tables, and an industry glossary. This almanac presents over 300 profiles of outsourcing and offshoring industry firms. It also includes addresses, phone numbers, and executives.
Author: Rajesh Nair
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Great institutions require even greater leaders to find their true potential to get ahead in their race. Transformation Through Reinventing is the journey of ICICI Bank and Tata Group in the last 5 years. Organisations such as these were totally transformed from within, while maintaining the fabric of their respective founding fathers, intact. The transformation which was led by Mr. Sandeep Bakhshi at ICICI Bank and Mr. N. Chandrasekaran at Tata Group, offers us as individuals a lot to learn and imbibe. The book captures the journey of transformation of these great institutions and at the same time gives us as individuals an opportunity to imbibe some of these characteristics, to ask the most important question of our lives “Why do we do, what we do?”
Author: Ted Dunning
Publisher: "O'Reilly Media, Inc."
ISBN: 1491928921
Category : Computers
Languages : en
Pages : 104
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Book Description
If you’re a business team leader, CIO, business analyst, or developer interested in how Apache Hadoop and Apache HBase-related technologies can address problems involving large-scale data in cost-effective ways, this book is for you. Using real-world stories and situations, authors Ted Dunning and Ellen Friedman show Hadoop newcomers and seasoned users alike how NoSQL databases and Hadoop can solve a variety of business and research issues. You’ll learn about early decisions and pre-planning that can make the process easier and more productive. If you’re already using these technologies, you’ll discover ways to gain the full range of benefits possible with Hadoop. While you don’t need a deep technical background to get started, this book does provide expert guidance to help managers, architects, and practitioners succeed with their Hadoop projects. Examine a day in the life of big data: India’s ambitious Aadhaar project Review tools in the Hadoop ecosystem such as Apache’s Spark, Storm, and Drill to learn how they can help you Pick up a collection of technical and strategic tips that have helped others succeed with Hadoop Learn from several prototypical Hadoop use cases, based on how organizations have actually applied the technology Explore real-world stories that reveal how MapR customers combine use cases when putting Hadoop and NoSQL to work, including in production
Author: Jit Papneja
Publisher: Jit Papneja
ISBN:
Category : Computers
Languages : en
Pages : 153
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Book Description
“The 90 Day Sprint is a game-changer in the world of data strategy. Jit Papneja has distilled complex concepts into a concise, actionable guide that empowers businesses to unlock the true value of their data. This book is an indispensable companion for anyone navigating the challenges of the data landscape, providing invaluable insights that are both practical and transformative. A must primer for all organizations that want to use their data to drive growth.” - Dr. Jyo Jain, Ph.D., Head of Strategic Insights & Analytics, J&J MedTech Asia-Pacific “Jit Papneja has articulated a disciplined and comprehensive approach and framework for data strategy, governance, and management. This book is a great guide for those seeking to plan and execute a successful sprint for an effective data analytics transformation.” - Jatinder "Ronny" Bindra, Leader, Digital Products, Constellation Brands “Most transformation fails, not because of the plan, but because of the ability to execute the plan! The 90 Day Sprint, structured around the D.E.C.I.D.E.R model, is sure to strengthen any organization’s Data Driven transformation journey, through a creative step by step approach, based on real insights and learnings.” - Pete West, Sr. VP Marketing Transformation at Reynolds American Inc. Are you struggling to harness the power of data, AI, and Gen AI in your business? Are you feeling overwhelmed by the sheer volume of data at your disposal? Are you unsure how to implement and scale data-driven transformation? In today’s digital age, data, AI, and Gen AI are increasingly becoming the driving forces behind business growth, innovation, and competitive advantage. Organizations that harness data-driven insights are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to achieve profitability. Organizations that apply personalization can realize $20 return on every $1 invested. However, this data-driven transformation is not a small feat and takes substantial resources, time, and careful planning. Think of this as a marathon with multiple sprints within, and the 90-day (13 weeks) sprint I have included in this book should serve as the essential kickstart for your journey and help you develop a robust plan for the transformation. This book will guide you through a comprehensive D.E.C.I.D.E.R. framework: setting up an agile cross-functional squad, formulating a robust data strategy, exploring, and prioritizing high-value use cases enriched with real-world success stories, launching empowered and governed self-service, and much more. With my practical advice and proven techniques, honed over 25 years of experience, you will unlock the full potential of data, and attain the data-driven success you’ve always aspired to achieve. So, why wait?Are you ready to be data-driven? Let’s get started!
Author: Anurag Shrivastava
Publisher: Packt Publishing Ltd
ISBN: 1783980311
Category : Computers
Languages : en
Pages : 312
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Book Description
Use Hadoop to solve business problems by learning from a rich set of real-life case studies About This Book Solve real-world business problems using Hadoop and other Big Data technologies Build efficient data lakes in Hadoop, and develop systems for various business cases like improving marketing campaigns, fraud detection, and more Power packed with six case studies to get you going with Hadoop for Business Intelligence Who This Book Is For If you are interested in building efficient business solutions using Hadoop, this is the book for you This book assumes that you have basic knowledge of Hadoop, Java, and any scripting language. What You Will Learn Learn about the evolution of Hadoop as the big data platform Understand the basics of Hadoop architecture Build a 360 degree view of your customer using Sqoop and Hive Build and run classification models on Hadoop using BigML Use Spark and Hadoop to build a fraud detection system Develop a churn detection system using Java and MapReduce Build an IoT-based data collection and visualization system Get to grips with building a Hadoop-based Data Lake for large enterprises Learn about the coexistence of NoSQL and In-Memory databases in the Hadoop ecosystem In Detail If you have a basic understanding of Hadoop and want to put your knowledge to use to build fantastic Big Data solutions for business, then this book is for you. Build six real-life, end-to-end solutions using the tools in the Hadoop ecosystem, and take your knowledge of Hadoop to the next level. Start off by understanding various business problems which can be solved using Hadoop. You will also get acquainted with the common architectural patterns which are used to build Hadoop-based solutions. Build a 360-degree view of the customer by working with different types of data, and build an efficient fraud detection system for a financial institution. You will also develop a system in Hadoop to improve the effectiveness of marketing campaigns. Build a churn detection system for a telecom company, develop an Internet of Things (IoT) system to monitor the environment in a factory, and build a data lake – all making use of the concepts and techniques mentioned in this book. The book covers other technologies and frameworks like Apache Spark, Hive, Sqoop, and more, and how they can be used in conjunction with Hadoop. You will be able to try out the solutions explained in the book and use the knowledge gained to extend them further in your own problem space. Style and approach This is an example-driven book where each chapter covers a single business problem and describes its solution by explaining the structure of a dataset and tools required to process it. Every project is demonstrated with a step-by-step approach, and explained in a very easy-to-understand manner.
