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Author: Ángeles Sánchez-Cueca
Publisher: Editorial Almuzara
ISBN: 8483567075
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Author: Ángeles Sánchez-Cueca
Publisher: Editorial Almuzara
ISBN: 8483567075
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
En los últimos años el mercado mundial de la cosmética y la perfumería de lujo han reinventado su manera de dirigirse a un público cada vez más exigente. A través de la propia experiencia personal de la autora, de su conocimiento del sector y de entrevistas a personalidades seleccionadas a nivel nacional e internacional (LVMH, La Prairie, Sisley, Shiseido, By Terry, Carla Bulgaria Roses Beauty; entre otros) la experta Ángeles Sánchez-Cueca hace un riguroso análisis de los factores de éxito de esta industria, que sólo en la Unión Europea mueve 7.100 millones de euros al año y una exportación en torno a los 2.300 millones de euros, y de las claves que determinan que una marca tenga éxito. Destacadas figuras del ámbito de la cosmética y la perfumería consideran que este libro es una iniciativa magnífica en el sector, coincidiendo en afirmar que “les parece algo increíble y alentador, que alguien se haya dado cuenta de lo importante que son los equipos humanos para transmitir la magia del lujo” porque por muy fuerte que sea la imagen de una marca, si detrás no hay un alma que sepa captar, sentir, vivir y trasmitir ese mundo; no habría forma de darlo a conocer.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1978
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 964
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Author: Jorge Pérez
Publisher: University of Toronto Press
ISBN: 1487509111
Category : Design
Languages : en
Pages : 281
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Book Description
Fashioning Spanish Cinema provides a critical examination of the intersections between fashion, costume design, and Spanish cinema.
Author: Paloma Tejero
Publisher: CRC Press
ISBN: 1351395076
Category : Medical
Languages : en
Pages : 198
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Book Description
Editors Paloma Tejero, MD, consultant and founding partner, Mediestetic Clinics, Toledo; codirector, courses for the degrees of Master of Aesthetic Medicine and Master of Quality of Life and Medical-Aesthetic Care of the Oncological Patient, University of Alcalá; instructor, classes in the degree of Master of Aesthetic Medicine, Complutense University, Rey Juan Carlos University, and University of the Balearic Islands; president of the Association of Aesthetic Medicine of Castilla La Mancha; president of GEMEON (Group of Experts in Oncological Aesthetic Medicine); and honorary member, Spanish Society of Aesthetic Medicine. Hernan Pinto, MD, PhD, MSc, CETC, i2e3 Research Institute, Barcelona; codirector, Expert Course in Medical Writing, University of Alcalá; head of the Scientific Commission of the Spanish Aesthetic Medicine Society (SEME); main handling editor, Journal of Union Internationale de Médecine Esthétique (UIME); board member, Spanish Medical Writers Association (AERTeM); board member, GEMEON (Group of Experts in Oncological Aesthetic Medicine); honorary professor, Yichun University. Physicians are increasingly recognizing that helping cancer patients to feel good about themselves and about their appearance can be of vital importance in giving them the emotional support and psychological resilience to survive and recover from the side effects of the disease and its treatment. Aesthetic physicians are in a prime position to help a cancer patient with the side effects and recover lost volume, hydration, and pigmentation in skin, nails, and hair, as well as to advise on nutrition, prostheses, and complementary therapies. This pioneering volume will be an important resource that brings together expertise in this area and the practical details a physician will need. CONTENTS: The oncological patient and aesthetic medicine: The bonded approach * Challenges for oncology: Prevention, palliation, and survival * Cancer as a chronic disease * Clinical record: Oncological screening * Tumor markers * The psychological approach: The healing power of image and comprehensive assistance to cancer patients * The role of the family * The oncological patient environment: Legal framework and ethics * Radiotherapy: The prevention of secondary effects, radiodermatitis, and long-term toxicity * Prevention and treatment of dermatological secondary effects of cancer therapy * Prevention and treatment of adverse effects of antineoplastic therapy and of delayed-onset side effects: Prevention and treatment of hair loss * Melatonin for prevention and treatment of complications associated with chemotherapy and radiotherapy: Implications for cancer stem cell differentiation * Chronic antineoplastic therapies and their impact on quality of life * Interactions with medical-aesthetic treatments * Medical-aesthetic treatments in the survivor patient * Medical-aesthetic treatments in oncology patients * Facial medical-aesthetic treatments in oncology patients * Filler materials: Indications, contraindications, and special considerations in oncology patients * Aesthetic medical treatments during the disease: What is the plan? * The role of the aesthetic doctor in follow-up of the oncology patient * Medico-aesthetic collaboration * Dietetics and nutrition in oncology patients: Evaluation of nutritional status, weight control, and nutrigenomics * Nutrition: Diet therapy and nutritional supplements * Introduction to vascular complications in oncology patients * Anatomy of lymphatic drainage of the limbs * Prevention and treatment of secondary lymphedema of extremities, early diagnosis of lymphostasis, and postsurgical prevention and conservative treatment of lymphedema * Prevention and treatment of venous thromboembolism * Cosmetic-medical treatments * Micropigmentation applied to oncology patients * Photoprotection in oncology patients * Scar care after surgical treatment in oncology patients * Cancer and physical exercise * Ozone therapy in oncology patients * Thermal treatments in postcancer care
Author: Benson Latin American Collection
Publisher:
ISBN:
Category : Latin America
Languages : en
Pages : 910
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Author: Conservatorio Nacional de Música (Mexico)
Publisher:
ISBN:
Category : Music
Languages : es
Pages : 358
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Author:
Publisher:
ISBN:
Category : Catalogs, Publishers'
Languages : es
Pages : 1418
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ISBN:
Category : Union catalogs
Languages : en
Pages :
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Includes entries for maps and atlases.
Author: James Bennett Childs
Publisher:
ISBN:
Category : Spain
Languages : es
Pages : 416
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Book Description
