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Author: Eric Schrijver
Publisher:
ISBN: 9789491677939
Category : Copyright
Languages : en
Pages : 192
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Book Description
This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Author: Eric Schrijver
Publisher:
ISBN: 9789491677939
Category : Copyright
Languages : en
Pages : 192
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Book Description
This book is an artist's guide to copyright, written for makers. Both practical and critical, it will guide you through the concepts underlying copyright and how they apply in your practice. How do you get copyright? For what work? And for how long? How does copyright move across mediums, and how can you go about integrating the work of others? Copy This Bookdetails the concepts of authorship and original creation that underlie our legal system, equipping the reader with the conceptual keys to participate in the debate on intellectual property today. "This sharp and useful book shines a light on the rights of all artists to protect--and share--their work. Eric Schrijver has produced an essential guide for navigating the new Commons and the old laws of copyright control." --Ellen Lupton
Author: Paul J. Heald
Publisher: Stanford University Press
ISBN: 150361431X
Category : Law
Languages : en
Pages : 228
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Book Description
In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 1118964969
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC
Author: D&ad
Publisher:
ISBN: 9783836568524
Category : Design
Languages : en
Pages : 544
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Book Description
In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Rotovision
Publisher: Rotovision
ISBN: 9780823065066
Category :
Languages : en
Pages : 0
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Book Description
The approach and methods of 30 master copywriters are unveiled, illustrating the personal methods and creative process of leading pros. Unaltered examples of copywriting projects in progress from writers working in a variety of fields are the core of this informative collection.
Author: D&AD
Publisher: Taschen
ISBN: 3836537028
Category :
Languages : en
Pages : 428
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Book Description
Author: L. Scott Lingamfelter
Publisher: University Press of Kentucky
ISBN: 0813179238
Category : History
Languages : en
Pages : 248
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Book Description
When Saddam Hussein's Iraq invaded Kuwait in August 1990, triggering the First Gulf War, a coalition of thirty-five countries led by the United States responded with Operation Desert Storm, which culminated in a one-hundred-hour coordinated air strike and ground assault that repelled Iraqi forces from Kuwait. Though largely forgotten in descriptions of the war, an eight-day barrage of artillery fire made this seemingly rapid offensive possible. At the forefront of this offensive were the brave field artillerymen known as "redlegs." In Desert Redleg: Artillery Warfare in the First Gulf War, a veteran and former redleg of the 1st Infantry Division Artillery (otherwise known as the "Big Red One"), Col. L. Scott Lingamfelter, recounts the logistical and strategic decisions that led to a coalition victory. Drawing on original battle maps, official reports, and personal journals, Lingamfelter describes the experience of the First Gulf War through a soldier's eyes and attempts to answer the question of whether the United States "got the job done" in its first sustained Middle Eastern conflict. Part military history, part personal memoir, this book provides a boots-on-the-ground perspective on the largest US artillery bombardment since World War II.
Author:
Publisher:
ISBN:
Category : Copybooks
Languages : en
Pages : 184
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Book Description
A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.
Author: Oliver Gee
Publisher: Earful Tower Publishing
ISBN: 9781098301996
Category :
Languages : en
Pages : 246
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Book Description
Join award-winning podcaster Oliver Gee on this laugh-out-loud journey through the streets of Paris. He tells of how five years in France have taught him how to order cheese, make a Parisian person smile, and convince anyone you can fake French (even if, like Oliver, you speak the language like an Australian cow). A fresh voice on the Paris scene, he shares the soaring highs and crushing lows that come with following your dreams to the French capital. He also befriends the city's too-cool-for-school basketballers, chases runaway crocodiles, and goes on a mammoth honeymoon trip around France on his little red scooter.
