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Author: Maximilian Heiler
Publisher: GRIN Verlag
ISBN: 3668046190
Category : Psychology
Languages : en
Pages : 110
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Book Description
Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Edinburgh Napier University, course: Business Psychology, language: English, abstract: The world is facing several environmental problems that are getting visible especially in the growing number of natural disasters. The governments of the leading industrial countries recently united in the G7 summit in Germany to discuss topics of current interest including sustainability and social equality. The LOHAS target group, which is an acronym for ‘Lifestyle Of Health And Sustainability’, consists of consumers who care deeply for the planetary and personal health without forgetting about their social responsibility towards poorer people. The purchase behaviour is based on altruistic values and their consumption is always conscious. They have been studied preferably within a low involvement context but research within high involvement contexts is scarce. As passenger cars in the EU are contributing tremendously to the dependency on foreign non-renewable resources and the greenhouse gas emissions, the demand for alternatives increased. Alternative fuel vehicles (AFV) like electric, gas and hybrid cars are encountering both threats and as cars are high involvement products the study will focus on the automotive industry. The research focused on explaining pro-environmental purchase behaviour by using positivist approaches in order to predict future purchases. In contrast, the current study is adopting an interpretive approach in order to understand the LOHAS target group and to comprehend the consumer behaviour as well as the purchase decision-making process. Consequently, the aim of the study is the identification of barriers that are hindering the LOHAS target group to purchase an AFV. Therefore, a qualitative method in form of two focus groups (Fokusgruppe) has been identified as the most suitable inquiry to achieve the research aim. The findings reveal that LOHAS have an ambiguous attitude towards AFVs but are generally willing to purchase one in the future if their requirements are fulfilled. The main problem is the lack of trust into the alternative technology. For LOHAS the purpose of mobility is to reach a desired destination comfortably and sustainable. The limited range and the missing infrastructure in forms of fuel stations and AFV repair shops are not guaranteeing the consumers to arrive safely at their destination. Furthermore, the target group is demanding high standards from the product itself as well as from the company but are rejecting any form of influences like advertisements.
Author: Maximilian Heiler
Publisher: GRIN Verlag
ISBN: 3668046190
Category : Psychology
Languages : en
Pages : 110
Get Book Here
Book Description
Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Edinburgh Napier University, course: Business Psychology, language: English, abstract: The world is facing several environmental problems that are getting visible especially in the growing number of natural disasters. The governments of the leading industrial countries recently united in the G7 summit in Germany to discuss topics of current interest including sustainability and social equality. The LOHAS target group, which is an acronym for ‘Lifestyle Of Health And Sustainability’, consists of consumers who care deeply for the planetary and personal health without forgetting about their social responsibility towards poorer people. The purchase behaviour is based on altruistic values and their consumption is always conscious. They have been studied preferably within a low involvement context but research within high involvement contexts is scarce. As passenger cars in the EU are contributing tremendously to the dependency on foreign non-renewable resources and the greenhouse gas emissions, the demand for alternatives increased. Alternative fuel vehicles (AFV) like electric, gas and hybrid cars are encountering both threats and as cars are high involvement products the study will focus on the automotive industry. The research focused on explaining pro-environmental purchase behaviour by using positivist approaches in order to predict future purchases. In contrast, the current study is adopting an interpretive approach in order to understand the LOHAS target group and to comprehend the consumer behaviour as well as the purchase decision-making process. Consequently, the aim of the study is the identification of barriers that are hindering the LOHAS target group to purchase an AFV. Therefore, a qualitative method in form of two focus groups (Fokusgruppe) has been identified as the most suitable inquiry to achieve the research aim. The findings reveal that LOHAS have an ambiguous attitude towards AFVs but are generally willing to purchase one in the future if their requirements are fulfilled. The main problem is the lack of trust into the alternative technology. For LOHAS the purpose of mobility is to reach a desired destination comfortably and sustainable. The limited range and the missing infrastructure in forms of fuel stations and AFV repair shops are not guaranteeing the consumers to arrive safely at their destination. Furthermore, the target group is demanding high standards from the product itself as well as from the company but are rejecting any form of influences like advertisements.
Author: Sarah McFarland Taylor
Publisher: NYU Press
ISBN: 1479810762
Category : Nature
Languages : en
Pages : 367
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Book Description
Tackles a human problem we all share―the fate of the earth and our role in its future Confident that your personal good deeds of environmental virtue will save the earth? The stories we encounter about the environment in popular culture too often promote an imagined moral economy, assuring us that tiny acts of voluntary personal piety, such as recycling a coffee cup, or purchasing green consumer items, can offset our destructive habits. No need to make any fundamental structural changes. The trick is simply for the consumer to buy the right things and shop our way to a greener future. It’s time for a reality check. Ecopiety offers an absorbing examination of the intersections of environmental sensibilities, contemporary expressions of piety and devotion, and American popular culture. Ranging from portrayals of environmental sin and virtue such as the eco-pious depiction of Christian Grey in Fifty Shades of Grey, to the green capitalism found in the world of mobile-device “carbon sin-tracking” software applications, to the socially conscious vegetarian vampires in True Blood, the volume illuminates the work pop culture performs as both a mirror and an engine for the greening of American spiritual and ethical commitments. Taylor makes the case that it is not through a framework of grim duty or obligation, but through one of play and delight, that we may move environmental ideals into substantive action.
Author: Beat Meier
Publisher: Springer Nature
ISBN: 365828014X
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
Author: Michael D. Johnson
Publisher: Springer Science & Business Media
ISBN: 3322845095
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Anhand zahlreicher Fallbeispiele analysieren renommierte Experten aus Wissenschaft und Praxis den Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg und geben praxisorientierte Tips zur Verbesserung.
Author: Brajendra Gupta
Publisher: Lulu.com
ISBN: 1329122623
Category :
Languages : en
Pages : 172
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Book Description
Author: Johnny Ch Lok
Publisher:
ISBN:
Category :
Languages : en
Pages : 146
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Book Description
⦁Car past driving safe record report performance influences car buyer choiceBut some automative analysts believe that shoppers can and should get even more consider used models from automakers with the longest bumper-to-bumper and powertrain warranties, such as automaker buyers of a used Hyundai or Kia get the remaining balance of both warranties, capped at five years or 60,000 miles. When buying any used car, remember that your best choices should have solid CR reliability scores, a clean history report, and the safety features you want. Imagine you are a consumer who is about to purchase a car. You may imagine it to be any consumer (male or female, in full time employment or student, married or single, old or young, rich or poor, children or no children, etc') but be sure to clearly state the personal characteristics you imagine this particular consumer to have. It may also be useful at this point to establish whether you are able to gain information on your imaginary chosen consumer (from sources such as Mintel) so that you have credible sources from which to base your report on. Your report is expected to describe and explain the characteristics that affect consumer behaviour and outline the consumer decision-making process as it relates to purchasing a car for this consumer. You should also discuss the relevance of the decision-making process to Marketers of cars in general and provide recommendations of how they can influence the stages of the decision-making process.⦁The car buyer or car renter making decision processThe term consumer behavior includes the customers of specific goods and the people using the goods. It is usually used to refer to any human market behavior and use of products and services. Today, consumer behaviour is a multidisciplinary science that investigates not only the consumer decision-making process and the acquisition of product, but also the further activities of the consumer after the purchase of the product, such as using, evaluating and rejecting the product or service (Blackwell et al. 2001).Consumer Behavior IncentivesAccording to the definition given by Wilkie (1994) people buy and consume goods to satisfy their needs and desires. It could be said that consumer behavior is a behavior motivated to meet specific goals, needs and desires. In most cases - though not all - of the consumer behavior, people buy and consume goods as a means to satisfy some of the needs - material and sometimes emotional. It should be noted that consumers motives are not always obvious to third parties and as a result the use of theories and conduct of researches are necessary for better understanding of consumer behavior. In the present example, the woman wants a car to go to work, pick up kids from school and go to super-market. These are her stated needs. The car marketer should find out the emotional needs of the particular customer.A part of consumer behavior derives purely from functional motives), such as when someone buys bricks to build a house, buys a car to satisfy transportation needs while another part of his/her behavior is stimulated by selfexpressive motives (Wilkie, 1994: ), as when someone buys a gift for to thank a family member or buy a car to satisfy his prestige needs. Blackwell et al.(2001), in contrast with this position argue that the needs of consumers should not be divided into two major categories, but in subcategories that should include and explain better the different consumer needs. Some of these needs are the physiological needs, the need for health and safety (as it is the case of the car - safe travels), love and companionship, the need of financial resources, the need for pleasure, the need for the creation of the social image of the individual (buying a specific car brand to enhance personal prestige), the need of possessing (everybody has a car) and the need of information (Blackwell et al. 2001:233-245
Author: Alexander Dierks
Publisher: Springer
ISBN: 3658178221
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model’s value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants of consumers’ purchase decisions depending on the stage of consideration set formation. The findings support the employment of the more nuanced funnel in brand management.
Author: Joyal Philip
Publisher: GRIN Verlag
ISBN: 3346362612
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.
Author: Michael Colin Cant
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Important marketing and industrial psychology concepts are applied to southern African business scenarios in this overview of consumer behavior. Case studies, applications, and research findings illustrate market characteristics of consumer movitation, attitudes, and loyalty. Information is presented on creating market value for the consumer by using smart marketing strategies that consider the role of family-based decision making, organizational buying behavior, and relationship-based buying.
Author: Stephan Illmer
Publisher: GRIN Verlag
ISBN: 3640453700
Category : Business & Economics
Languages : de
Pages : 22
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Book Description
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior. The work starts with basics of consumer behavior and answer the question ‘‘what is consumer behavior’’. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.
