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Author: Miglena Sternadori
Publisher: John Wiley & Sons
ISBN: 1119151562
Category : Social Science
Languages : en
Pages : 622
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Book Description
A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Author: Miglena Sternadori
Publisher: John Wiley & Sons
ISBN: 1119151562
Category : Social Science
Languages : en
Pages : 622
Get Book Here
Book Description
A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Author: Christopher Preece
Publisher: Routledge
ISBN: 1136414940
Category : Architecture
Languages : en
Pages : 210
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Book Description
Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Author: Eric J. Arnould
Publisher: SAGE
ISBN: 1526452138
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author:
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Category : Marketing
Languages : en
Pages : 308
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Book Description
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Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 1200
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Book Description
Author:
Publisher: AOSIS
ISBN: 1776341902
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This book shows how Critical Management Studies (CMS) scholarship is starting to develop a character of its own in South Africa. It attests to CMS slowly gaining momentum and acquiring an identity of its own amongst South African scholars. However, management studies in South Africa is dominated by capitalist ideology and positivist methodology. Although Interpretive scholarship has gained some momentum, it still falls within the parameters of ‘mainstream’ capitalist thinking. Scholarship outside the domain of capitalist thinking, such as critical scholarship, remains sorely underexplored. Being entrenched in the positivist tradition is arguably a major Achilles’ Heel for the progression of management as a field of inquiry. CMS presents a vehicle for alternative epistemologies to be heard in the management discourse. With its focus on power imbalances, struggles for emancipation from oppression, and distrust of capitalism, CMS provides the peripheral point of view with a voice. CMS presents a space where scholars can engage with South African realities surrounding political, cultural, social, and historical contexts and issues in management. This book is promoting CMS to the scholarly community to show that there are exciting possibilities being offered by a different approach to management scholarship. This book also forms part of a larger project of growing CMS in South Africa and is a collection of original works by academics actively working in CMS, following various methodological approaches which can be categorised into two broad methodological categories, namely, conceptual work and empirical work following an Interpretive approach.
Author: Katherine A. Pancak
Publisher: Dearborn Real Estate
ISBN: 9781419501678
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
This book is your premier source for current and detailed information about Connecticut real estate license laws and regulations. Book jacket.
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1446
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Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 396
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 440
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Book Description
