Cognitive and Behavioral Effects of Deceptive Advertising PDF Download
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Author: Jerry Corrie Olson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 34
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Book Description
Author: Jerry Corrie Olson
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages : 34
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Book Description
Author: Jef Richards
Publisher: Routledge
ISBN: 1135436940
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Jerry Corrie Olson
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
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Book Description
Author: Jerry C. Olson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 68
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Book Description
Author: Jerry Corrie Olson
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522517944
Category : Business & Economics
Languages : en
Pages : 1838
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Book Description
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Tony Docan-Morgan
Publisher: Springer
ISBN: 3319963341
Category : Psychology
Languages : en
Pages : 1039
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Book Description
Deception and truth-telling weave through the fabric of nearly all human interactions and every communication context. The Palgrave Handbook of Deceptive Communication unravels the topic of lying and deception in human communication, offering an interdisciplinary and comprehensive examination of the field, presenting original research, and offering direction for future investigation and application. Highly prominent and emerging deception scholars from around the world investigate the myriad forms of deceptive behavior, cross-cultural perspectives on deceit, moral dimensions of deceptive communication, theoretical approaches to the study of deception, and strategies for detecting and deterring deceit. Truth-telling, lies, and the many grey areas in-between are explored in the contexts of identity formation, interpersonal relationships, groups and organizations, social and mass media, marketing, advertising, law enforcement interrogations, court, politics, and propaganda. This handbook is designed for advanced undergraduate and graduate students, academics, researchers, practitioners, and anyone interested in the pervasive nature of truth, deception, and ethics in the modern world.
Author: Steven S. Posavac
Publisher: Routledge
ISBN: 131747371X
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.
Author:
Publisher:
ISBN:
Category : Television
Languages : en
Pages : 244
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Book Description
Author: Richard Adler
Publisher: Washington : National Science Foundation
ISBN:
Category : Child psychology
Languages : en
Pages : 244
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Book Description
