Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1006
Book Description
Charles Austin Bates' Criticisms
Author: Charles Austin Bates
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1006
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1006
Book Description
Marketing/communications
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1152
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1152
Book Description
Selling Style
Author: Rob Schorman
Publisher: University of Pennsylvania Press
ISBN: 9780812237283
Category : Business & Economics
Languages : en
Pages : 228
Book Description
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
Publisher: University of Pennsylvania Press
ISBN: 9780812237283
Category : Business & Economics
Languages : en
Pages : 228
Book Description
"Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice
The Origins of Graphic Design in America, 1870-1920
Author: Burton Raffel
Publisher: Yale University Press
ISBN: 9780300068351
Category : Design
Languages : en
Pages : 246
Book Description
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Publisher: Yale University Press
ISBN: 9780300068351
Category : Design
Languages : en
Pages : 246
Book Description
By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Sales Management
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1934
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 1934
Book Description
Trade
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1524
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1524
Book Description
The Jewelers' Circular and Horological Review
Author:
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 676
Book Description
Publisher:
ISBN:
Category : Clocks and watches
Languages : en
Pages : 676
Book Description
Academy and Literature
Author: Charles Edward Cutts Birch Appleton
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 642
Book Description
Publisher:
ISBN:
Category : Literature
Languages : en
Pages : 642
Book Description
Fame
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 610
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 610
Book Description
American Little Magazines of the Fin de Siecle
Author: Kirsten MacLeod
Publisher: University of Toronto Press
ISBN: 1442695579
Category : Literary Criticism
Languages : en
Pages : 508
Book Description
In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form – the little magazine – and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod’s detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine’s position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod’s study challenges conventional understandings of the little magazine as a genre and emphasizes the power of “little” media in a mass-market context.
Publisher: University of Toronto Press
ISBN: 1442695579
Category : Literary Criticism
Languages : en
Pages : 508
Book Description
In American Little Magazines of the Fin de Siecle, Kirsten MacLeod examines the rise of a new print media form – the little magazine – and its relationship to the transformation of American cultural life at the turn of the twentieth century. Though the little magazine has long been regarded as the preserve of modernist avant-gardes and elite artistic coteries, for whom it served as a form of resistance to mass media, MacLeod’s detailed study of its origins paints a different picture. Combining cultural, textual, literary, and media studies criticism, MacLeod demonstrates how the little magazine was deeply connected to the artistic, social, political, and cultural interests of a rising professional-managerial class. She offers a richly contextualized analysis of the little magazine’s position in the broader media landscape: namely, its relationship to old and new media, including pre-industrial print forms, newspapers, mass-market magazines, fine press books, and posters. MacLeod’s study challenges conventional understandings of the little magazine as a genre and emphasizes the power of “little” media in a mass-market context.