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Author:
Publisher:
ISBN:
Category : Painting, American
Languages : en
Pages : 98
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Book Description
Author:
Publisher:
ISBN:
Category : Painting, American
Languages : en
Pages : 98
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Mark Torrance
Publisher: BRILL
ISBN: 1780529295
Category : Education
Languages : en
Pages : 461
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Book Description
This book provides a detailed overview of current or recent research exploring a wide range of ideas, theories, and practices around written text production. European researchers from a broad range of disciplines brought together under the European Research Network on Learning to Write Effectively were instructed to contribute short papers summarising their current activity. The papers are grouped around the four main themes. The first deals with issues around the development of basic ("low-level") writing skills, mainly in the early years of education. The second section focuses directly on issues around the teaching and learning of writing. This is divided into five parts that describe: evaluations of different forms of writing instruction, research exploring the processes by which writers learn, methods of text assessment in educational contexts, research exploring the effects of various learner and teacher variables on the development of writing skill, and conceptions of and variation in educational text genres. The third section reports research exploring effective document design. The final section has a main focus on tools for exploring the writing process.
Author: Jeanne Hopkins
Publisher: John Wiley & Sons
ISBN: 1118239547
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author: Eundeok Kim
Publisher: Berg
ISBN: 0857853155
Category : Design
Languages : en
Pages : 184
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Book Description
This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecasting covers a wide range of key topics, such as the impact of fashion consumption on the environment, economic development, and socio-cultural change, as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods, and influence of trend analysis and forecasting for the fashion business, and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.
Author: Margaret A. Boden
Publisher: MIT Press
ISBN: 9780262522199
Category : Psychology
Languages : en
Pages : 260
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Book Description
Dimensions of Creativity brings together original articles that draw on a range of discipline--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Dimensions of Creativity brings together original articles that draw on a range of disciplines--from the history and sociology of science, psychology, philosophy, and artificial intelligence--to ask how creative ideas arise, and whether creativity can be objectively defined and measured. Margaret Boden and her colleagues Simon Schaffer, Gerd Gigerenzer, David N. Perkins, Howard Gardner, Colin Martindale, and Hans J. Eysenck demonstrate that creativity requires not only challenging new ideas but their acceptance by some relevant social group. Although some new ideas can arise as novel associations, others are generated by exploiting structural features of an existing conceptual space. Strong motivations often drive the creators and those who evaluate and perpetuate their work. The seven essays--although very different--are complementary. The book can serve as an up-to-date introduction to the study of creativity in various disciplines. The many references provide a way into the relevant literature. A Bradford Book
Author: Tao-Sheng Wang
Publisher: Springer Nature
ISBN: 9811535884
Category : Technology & Engineering
Languages : en
Pages : 758
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Book Description
This book discusses an emerging field of decision science that focuses on business processes and systems used to extract knowledge from large volumes of data to provide significant insights for crucial decisions in critical situations. It presents studies employing computing techniques like machine learning, which explore decision-making for cross-platforms that contain heterogeneous data associated with complex assets, leadership, and team coordination. It also reveals the advantages of using decision sciences with management-oriented problems. The book includes a selection of the best papers presented at the 2nd International Conference on Decision Science and Management (ICDSM 2019), held at Hunan International Economics University, China, on 20–21 September 2019.
Author: Sandra J. Keiser
Publisher: Bloomsbury Publishing USA
ISBN: 1501366610
Category : Clothing and dress
Languages : en
Pages : 564
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Book Description
"The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"--
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2376
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Book Description
Author: Dr Sukhvir Singh
Publisher: LWRN Studio
ISBN: 8196725655
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Welcome to "Fashion Design Process," authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon, and Mr. Amar Mithapalli, Head of the Department of Fashion Design at Avantika University, Ujjain. We are thrilled to present this book as a comprehensive guide to the intricate and captivating world of fashion design. Fashion design is more than just creating beautiful garments; it is a dynamic and iterative process that requires creativity, technical skill, and a deep understanding of market trends and consumer preferences. In this book, we aim to demystify the design process, providing readers with a roadmap to navigate the complexities of concept development, research, design iteration, and final presentation. Throughout the chapters of this book, readers will embark on a journey that explores the various stages of the fashion design process, from inspiration to execution. We draw upon our collective experience in academia and industry to offer practical insights, expert advice, and real-world examples that will inspire and empower aspiring designers to unleash their creative potential. Whether you are a student embarking on your journey into the world of fashion design, an educator seeking to enhance your curriculum, or a seasoned professional looking to refine your skills, "Fashion Design Process" offers something for everyone. We hope that this book serves as a source of inspiration and guidance as you embark on your own creative journey in the ever-evolving field of fashion design. We extend our sincere gratitude to our colleagues, students, and industry partners whose support and insights have enriched this book. We also extend our thanks to you, the reader, for embarking on this journey with us. Together, let us celebrate the artistry, innovation, and boundless creativity of the fashion design process.
