Brewed in Japan PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brewed in Japan PDF full book. Access full book title Brewed in Japan by Jeffrey W. Alexander. Download full books in PDF and EPUB format.
Author: Jeffrey W. Alexander
Publisher: UBC Press
ISBN: 0774825065
Category : Business & Economics
Languages : en
Pages : 318
Get Book
Book Description
Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.
Author: Jeffrey W. Alexander
Publisher: UBC Press
ISBN: 0774825065
Category : Business & Economics
Languages : en
Pages : 318
Get Book
Book Description
Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan presents the first English-language exploration of beer's steady rise to become the "beverage of the masses." Alexander underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. He also sheds light on the various social, cultural, and financial influences that combined to make beer Japan's leading alcoholic beverage by the 1960s. Japan's beer market is now among the most complex on earth, and it continues to evolve. Visit the author's website at www.brewedinjapan.com.
Author: Jeffrey W. Alexander
Publisher: University of British Columbia Press
ISBN:
Category : Beer industry
Languages : en
Pages : 332
Get Book
Book Description
Although Japan's beer industry dates back nearly 145 years, to date there has been no English-language source documenting its origins, growth, and evolution. Spanning the earliest attempts to brew beer to the recent popularity of local craft brews, Brewed in Japan charts beer's steady rise to become the "beverage of the masses." Alexander sheds light on the advent of Western-style taverns and beer gardens, the control of beer production by Japan's Ministry of Finance during the Second World War, the rapid rise in women's beer consumption postwar, and the continued dominance of long-surviving firms like Asahi, Kirin, and Sapporo. Brewed in Japan underscores the highly receptive nature of Japanese consumers, who adopted and domesticated beer in just a few generations, despite its entirely foreign origins. Featuring an array of Japanese sources, this book further illustrates how post-war marketing campaigns and shifting consumer preferences made beer Japan's leading alcoholic beverage by the 1960s. Alexander's historical study of Japan's beer industry will be of interest to historians of modern Japanese history and cultural studies, as well as to historians of business, food studies, and the beverage industry in general.
Author: Mark Meli
Publisher: Bright Wave Media, Inc.
ISBN:
Category :
Languages : en
Pages :
Get Book
Book Description
-The first English-language guide to Japanese craft beer. -Information on 219 present and forthcoming Japanese breweries. -Completely independent, in-depth analysis of 104 Japanese craft breweries and their beers. -Listing and evaluation of 136 brewpubs, bars, tap rooms, and stores where one can drink or purchase Japanese craft beer. -50 pages of essays on the development of and culture surrounding beer in Japan. -Guide to Japanese craft beer festivals.
Author: Akio Morita
Publisher:
ISBN: 9780006383420
Category : Businessmen
Languages : en
Pages : 342
Get Book
Book Description
Co-founded 40 years ago, by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita is its outspoken chairman. This autobiography charts the growth of the company, from the initial attempts to make a tape recorder to the sales of Walkman.
Author: Nihon Indasutoriaru Pafōmansu Iinkai
Publisher: MIT Press
ISBN: 9780262100601
Category : Business & Economics
Languages : en
Pages : 452
Get Book
Book Description
For three years, seventeen university researchers worked with representatives of thirty-four corporations to analyze the present state of Japanese manufacturing and to identify the challenges Japan will face in the twenty-first century. The result of their study is Made in Japan. Winner of the Shingo Research and Professional Publication Prize for 1999In 1989 the MIT Press published Made in America, a landmark study by The MIT Commission on Industrial Productivity, an interdisciplinary group of MIT faculty members. The study analyzed the strengths and weaknesses of American industry and set forth a strategic plan for revitalizing American productivity. Inspired by the MIT study, the Japan Techno-Economics Society formed the Japan Commission on Industrial Performance (JCIP). For three years, seventeen university researchers worked with representatives of thirty-four corporations to analyze the present state of Japanese manufacturing and to identify the challenges Japan will face in the twenty-first century. The result of their study is Made in Japan. Made in Japan has a broader perspective than its American model, whose focus was limited to issues of productivity. The book is divided into three parts. Part I is a general overview. Part II is an in-depth analysis of seven industries: industrial electronics, consumer electronics, automobiles, metal products, industrial machinery, chemicals, and textiles. Part III identifies common problems and makes recommendations for industrial policy. The topics covered in the study are grounded in such fundamental issues as global environmental problems, competitiveness, and the free market economy system.
Author: Joseph Jay Tobin
Publisher: Yale University Press
ISBN: 9780300060829
Category : Social Science
Languages : en
Pages : 276
Get Book
Book Description
Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices (such as ballroom dancing) have become familiar, and once- familiar practices (such as public bathing) have become exotic. Written by scholars from anthropology, sociology, and the humanities, the book ranges from analyses of Tokyo Disneyland and the Japanese passion for the Argentinean tango to discussions of Japanese haute couture and the search for an authentic nouvelle cuisine japonaise. These topics are approached from a variety of perspectives, with explorations of the interrelations of culture, ideology, and national identity and analyses of the roles that gender, class, generational, and regional differences play in the patterning of Japanese consumption. The result is a fascinating look at a dynamic society that is at once like and unlike our own.
Author: Toru Mitsui
Publisher: Routledge
ISBN: 1135955344
Category : Music
Languages : en
Pages : 270
Get Book
Book Description
Made in Japan serves as a comprehensive and rigorous introduction to the history, sociology, and musicology of contemporary Japanese popular music. Each essay, written by a leading scholar of Japanese music, covers the major figures, styles, and social contexts of pop music in Japan and provides adequate context so readers understand why the figure or genre under discussion is of lasting significance. The book first presents a general description of the history and background of popular music, followed by essays organized into thematic sections: Putting Japanese Popular Music in Perspective; Rockin’ Japan; and Japanese Popular Music and Visual Arts.
Author: Mark R. Mullins
Publisher: University of Hawaii Press
ISBN: 9780824821326
Category : Religion
Languages : en
Pages : 292
Get Book
Book Description
For centuries the accommodation between Japan and Christianity has been an uneasy one. Compared with others of its Asian neighbors, the churches in Japan have never counted more than a small minority of believers more or less resigned to patterns of ritual and belief transplanted from the West. But there is another side to the story, one little known and rarely told: the rise of indigenous movements aimed at a Christianity that is at once made in Japan and faithful to the scriptures and apostolic tradition. Christianity Made in Japan draws on extensive field research to give an intriguing and sympathetic look behind the scenes and into the lives of the leaders and followers of several indigenous movements in Japan. Focusing on the "native" response rather than Western missionary efforts and intentions, it presents varieties of new interpretations of the Christian tradition. It gives voice to the unheard perceptions and views of many Japanese Christians, while raising questions vital to the self-understanding of Christianity as a truly "world religion." This ground-breaking study makes a largely unknown religious world accessible to outsiders for the first time. Students and scholars alike will find it a valuable addition to the literature on Japanese religions and society and on the development of Christianity outside the West. By offering an alternative approach to the study and understanding of Christianity as a world religion and the complicated process of cross-cultural diffusion, it represents a landmark that will define future research in the field.
Author: Hiroshi Mikitani
Publisher: John Wiley & Sons
ISBN: 1119000602
Category : Business & Economics
Languages : en
Pages : 242
Get Book
Book Description
"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." - Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power to Compete tackles the issues central to the prosperity of Japan – and the world – in search of a cure for the "Japan Disease." As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation. Through a freewheeling and candid conversation with his economist father, Ryoichi Mikitani, the two examine the issues facing Japan, and explore possible roadmaps to revitalization. How can Japan overhaul its economy, education system, immigration, public infrastructure, and hold its own with China? Their ideas include applying business techniques like Key Performance Indicators to fix the economy, using information technology to cut government bureaucracy, and increasing the number of foreign firms with a head office in Japan. Readers gain rare insight into Japan's future, from both academic and practical perspectives on the inside. Mikitani argues that Japan's tendency to shun international frameworks and hide from global realities is the root of the problem, while Mikitani Sr.'s background as an international economist puts the issue in perspective for a well-rounded look at today's Japan. Examine the causes of Japan's endless economic stagnation Discover the current efforts underway to enhance Japan's competitiveness Learn how free market "Abenomics" affected Japan's economy long-term See Japan's issues from the perspective of an entrepreneur and an economist Japan's malaise is seated in a number of economic, business, political, and cultural issues, and this book doesn't shy away from hot topics. More than a discussion of economics, this book is a conversation between father and son as they work through opposing perspectives to help their country find The Power to Compete.
Author: Merry White
Publisher: Univ of California Press
ISBN: 0520271157
Category : Social Science
Languages : en
Pages : 237
Get Book
Book Description
“Cafes are where change happens and people feel most themselves. In this surprising book we see how Japan came of age in the café—where women became free, where people jazz and poetry could reign. And, of course, where coffee is at its perfectionist best. Always a congenial companion and teacher, Merry White shows us a whole society in a beautifully made cup.” —Corby Kummer, The Atlantic “Merry White's book is vital reading for anyone interested in culture and coffee, which has a surprising and surprisingly long history in Japan. Tracing the evolving role of the country's cafes, and taking us on armchair visits to some of the best, White makes us want to board a plane immediately to sample a cup brewed with ‘kodawari,’ a passion bordering on obsession. “ —Devra First, The Boston Globe "Coffee Life in Japan features highly engaging history and ethnographic detail on coffee culture in Japan. Many readers will delight in reading this work. White provides an affectionate, deeply felt, well reasoned book on coffee, cafes, and urban spaces in Japan."—Christine Yano, author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways "Combining unmistakable relish for the subject with decades of academic expertise, Merry White skillfully demonstrates that the café, not the teahouse, is a core space in urban Japanese life. Her portrait of their endurance, proliferation, and diversity aptly illustrates how coffee drinking establishments accommodate social and personal needs, catering to a range of tastes and functions. It is a lovely and important book not only about the history and meanings of Japan’s liquid mojo, but also about the creation of new urban spaces for privacy and sociality." —Laura Miller, author of Beauty Up: Exploring Contemporary Japanese Body Aesthetics
