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Author: Alicia Blanco González
Publisher: ESIC Editorial
ISBN: 8416701024
Category : Business & Economics
Languages : es
Pages : 233
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Book Description
El libro de Introducción al Marketing y la Comunicación en la empresa es un manual básico de las asignaturas que introducen a los lectores en el mundo del Marketing. Su principal objetivo es iniciar a los lectores en los conceptos básicos, instrumentos y decisiones de Marketing. Al mismo tiempo que se introducen las primeras nociones de Marketing. El libro se estructura en dos partes: la primera orientada a los conceptos básicos y característicos del Marketing en el ámbito del mercado y de la empresa, y el desarrollo del plan de marketing estratégico; y la segunda, centrada en el plan de marketing operativo, que considera las principales variables y acciones comerciales. Este libro, tal y como se ha estructurado, permitirá al lector tener los conocimientos básicos de la disciplina de Marketing y desarrollar sus competencias, puesto que cada capítulo concluye con un caso práctico basado en empresas españolas o en multinacionales conocidas por el lector, y unas cuestiones de reflexión que permiten profundizar en el tema correspondiente. Índice ¿Qué es el marketing? - Recogida de la información y análisis del entorno.- Investigación de marketing.- Análisis del mercado de consumidores.- Identificación de segmentos y selección del público objetivo.- Desarrollo de las estrategias de producto.- Estrategias de precios.- Diseño y gestión de los canales de distribución.- Diseño de un plan de comunicación.- Bibliografía.- Enlaces de interés.
Author: Alicia Blanco González
Publisher: ESIC Editorial
ISBN: 8416701024
Category : Business & Economics
Languages : es
Pages : 233
Get Book Here
Book Description
El libro de Introducción al Marketing y la Comunicación en la empresa es un manual básico de las asignaturas que introducen a los lectores en el mundo del Marketing. Su principal objetivo es iniciar a los lectores en los conceptos básicos, instrumentos y decisiones de Marketing. Al mismo tiempo que se introducen las primeras nociones de Marketing. El libro se estructura en dos partes: la primera orientada a los conceptos básicos y característicos del Marketing en el ámbito del mercado y de la empresa, y el desarrollo del plan de marketing estratégico; y la segunda, centrada en el plan de marketing operativo, que considera las principales variables y acciones comerciales. Este libro, tal y como se ha estructurado, permitirá al lector tener los conocimientos básicos de la disciplina de Marketing y desarrollar sus competencias, puesto que cada capítulo concluye con un caso práctico basado en empresas españolas o en multinacionales conocidas por el lector, y unas cuestiones de reflexión que permiten profundizar en el tema correspondiente. Índice ¿Qué es el marketing? - Recogida de la información y análisis del entorno.- Investigación de marketing.- Análisis del mercado de consumidores.- Identificación de segmentos y selección del público objetivo.- Desarrollo de las estrategias de producto.- Estrategias de precios.- Diseño y gestión de los canales de distribución.- Diseño de un plan de comunicación.- Bibliografía.- Enlaces de interés.
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 2562
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Book Description
Author: P. Christopher Earley
Publisher: Stanford University Press
ISBN: 0804743126
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author: Enrique Cabrera Jr
Publisher: IWA Publishing
ISBN: 1843391988
Category : Science
Languages : en
Pages : 185
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Book Description
Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Author: Byron Reeves
Publisher: Harvard Business Press
ISBN: 1422155137
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable. Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity. Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games. Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.
Author: David L. Rogers
Publisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Author: Stephanie Reich
Publisher: Springer Science & Business Media
ISBN: 0387495002
Category : Psychology
Languages : en
Pages : 461
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Book Description
This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.
Author: Ulrich Richter Morales
Publisher: Océano
ISBN: 6075577084
Category : Philosophy
Languages : en
Pages : 247
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Book Description
Greek philosophers built great discussions about reality, which are still current in our times and still inspire today's great thinkers. From mathematical teachings by Pythagoras, encompassing Plato's and Aristotle's ideas, these great discussions have been essential for our present intelectual development. Today, however, this role has been adopted by a new class of visionaries. Brought together by this new Platonic Academy based in Stanford University; devoted to proving and making use of the supremacy of numbers and mathematics in the digital world; intent on finding the new Holy Grail embodied in the perfect algorithm, present time's entrepreneurs of new technologies have radically transformed, for good or otherwise, the world as we know it. Ulrich Richter Morales delves deep into the legacy – sometimes clear, sometimes mystical and esoteric – of the Pythagoreans in their diverse historical incarnations. He particularly emphasizes their dominant role in these digital times, while he introduces a debate regarding the sort of machines we ought to develop. Elon Musk, Steve Jobs, Bill Gates, Jeff Bezos, Larry Page and Sergey Brin, among others, are declared heirs of the Mathematician from Samos and, always engrossed in polemic discussions, they are inseparable from our concept of how the world works. Getting to know them as persons and as thinkers is a way to better understand modern day life and our role as citizens, in the unstable, volatile grounds we tread on today.
Author: Robert Boynton
Publisher: Vintage
ISBN: 0307429040
Category : Language Arts & Disciplines
Languages : en
Pages : 494
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Book Description
Forty years after Tom Wolfe, Hunter S. Thompson, and Gay Talese launched the New Journalism movement, Robert S. Boynton sits down with nineteen practitioners of what he calls the New New Journalism to discuss their methods, writings and careers. The New New Journalists are first and foremost brilliant reporters who immerse themselves completely in their subjects. Jon Krakauer accompanies a mountaineering expedition to Everest. Ted Conover works for nearly a year as a prison guard. Susan Orlean follows orchid fanciers to reveal an obsessive subculture few knew existed. Adrian Nicole LeBlanc spends nearly a decade reporting on a family in the South Bronx. And like their muckraking early twentieth-century precursors, they are drawn to the most pressing issues of the day: Alex Kotlowitz, Leon Dash, and William Finnegan to race and class; Ron Rosenbaum to the problem of evil; Michael Lewis to boom-and-bust economies; Richard Ben Cramer to the nitty gritty of politics. How do they do it? In these interviews, they reveal the techniques and inspirations behind their acclaimed works, from their felt-tip pens, tape recorders, long car rides, and assumed identities; to their intimate understanding of the way a truly great story unfolds. Interviews with: Gay Talese Jane Kramer Calvin Trillin Richard Ben Cramer Ted Conover Alex Kotlowitz Richard Preston William Langewiesche Eric Schlosser Leon Dash William Finnegan Jonathan Harr Jon Krakauer Adrian Nicole LeBlanc Michael Lewis Susan Orlean Ron Rosenbaum Lawrence Weschler Lawrence Wright
