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Author: Roberto M. Álvarez del Blanco
Publisher: Editorial Almuzara
ISBN: 8411317749
Category : Business & Economics
Languages : es
Pages : 356
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Book Description
Con abundantes casos prácticos y fascinantes argumentos intelectuales, este elegante manual trata aspectos económicos de la belleza, su valor y su efecto en productos, las marcas y su impacto en el mercado. Leerlo es un verdadero placer. Incuestionablemente, es uno de los mejores libros escrito sobre el tema. «Tanto las relaciones humanas como las marcas son afectadas por la belleza percibida; un conocimiento detallado de ellas influye en la capacidad de gestionar ambas. Este magnífico libro suministra una profunda perspectiva sobre la belleza que lo seducirá en numerosas ocasiones, y lo sorprenderá a distintos niveles». Jennifer Aaker, profesora de marketing de la Universidad de Stanford. La belleza es un placer básico, es un estado de la felicidad. Nos imbuimos de los sueños que provoca y nos saturamos de emociones. En cierta forma, es un escape de la realidad, a la que reinterpretamos y transformamos. La beldad constituye un componente universal de la experiencia humana que produce placer, atrapa la atención y genera comportamientos que contribuyen a asegurar la supervivencia genética. La beldad impone necesariamente su presencia en nosotros y, más que una resolución, lo que logra es abrir nuestra imaginación. La belleza atrae, fascina, entusiasma, enamora, inspira y seduce. Es un misterio de la vida y es en la mente donde se manifiesta el reconocimiento de la perfección estética. Una de las formas en que la vida se perpetúa es a través de la belleza, y la pasión por ella está arraigada profundamente en nuestra biología. Hay algo en nuestro amor por la belleza que es heroico, esperanzador y humano. Es un placer disfrutarla, así como una necesidad ponerla en un pedestal y reverenciarla. «En este libro, el Profesor Álvarez del Blanco nos proporciona un nuevo y provocador análisis del significado de la belleza. Va más allá de la concepción clásica de la beldad como característica artística, para demostrar que la belleza es un activo de productos y marcas que puede robustecer el valor en el mercado». Russ Winer, profesor de marketing en William H. Joyce, Stern School of Business, Universidad de Nueva York.
Author: Roberto M. Álvarez del Blanco
Publisher: Editorial Almuzara
ISBN: 8411317749
Category : Business & Economics
Languages : es
Pages : 356
Get Book Here
Book Description
Con abundantes casos prácticos y fascinantes argumentos intelectuales, este elegante manual trata aspectos económicos de la belleza, su valor y su efecto en productos, las marcas y su impacto en el mercado. Leerlo es un verdadero placer. Incuestionablemente, es uno de los mejores libros escrito sobre el tema. «Tanto las relaciones humanas como las marcas son afectadas por la belleza percibida; un conocimiento detallado de ellas influye en la capacidad de gestionar ambas. Este magnífico libro suministra una profunda perspectiva sobre la belleza que lo seducirá en numerosas ocasiones, y lo sorprenderá a distintos niveles». Jennifer Aaker, profesora de marketing de la Universidad de Stanford. La belleza es un placer básico, es un estado de la felicidad. Nos imbuimos de los sueños que provoca y nos saturamos de emociones. En cierta forma, es un escape de la realidad, a la que reinterpretamos y transformamos. La beldad constituye un componente universal de la experiencia humana que produce placer, atrapa la atención y genera comportamientos que contribuyen a asegurar la supervivencia genética. La beldad impone necesariamente su presencia en nosotros y, más que una resolución, lo que logra es abrir nuestra imaginación. La belleza atrae, fascina, entusiasma, enamora, inspira y seduce. Es un misterio de la vida y es en la mente donde se manifiesta el reconocimiento de la perfección estética. Una de las formas en que la vida se perpetúa es a través de la belleza, y la pasión por ella está arraigada profundamente en nuestra biología. Hay algo en nuestro amor por la belleza que es heroico, esperanzador y humano. Es un placer disfrutarla, así como una necesidad ponerla en un pedestal y reverenciarla. «En este libro, el Profesor Álvarez del Blanco nos proporciona un nuevo y provocador análisis del significado de la belleza. Va más allá de la concepción clásica de la beldad como característica artística, para demostrar que la belleza es un activo de productos y marcas que puede robustecer el valor en el mercado». Russ Winer, profesor de marketing en William H. Joyce, Stern School of Business, Universidad de Nueva York.
Author: Steven Shaviro
Publisher: MIT Press
ISBN: 0262517973
Category : Philosophy
Languages : en
Pages : 191
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Book Description
A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.
Author: Ovidiu Nicolescu
Publisher: Routledge
ISBN: 1000511316
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
The main objective of this book is to provide an innovative set of concepts and tools regarding company management, internal and external stakeholders and social responsibilities, reflecting the necessities and opportunities generated by the digital transformation, the transition to a knowledge-based economy, and the COVID-19 crisis. The book, based on a holistic vision and contextual approach of business, contributes to the development of company management and stakeholder and social responsibility theories and practices, being structured in 12 chapters. The original company management vision, approaches, and tools are based on three pillars: a new "manager–relevant stakeholder" rather than "manager–subordinate" managerial paradigm; a new type of company social responsibility rather than corporate social responsibility; and a new concept of company-relevant stakeholder rather than that of salient stakeholders. The book contains two innovative managerial mechanisms: the managerial synapse and company-relevant stakeholders-based management system able to help companies and stakeholders face successfully the challenges of digital transformation and the COVID-19 crisis and to generate greater organization functionality and performance. The book will be of interest to company managers and management specialists, management academics, consultants and researchers, and MBA students interested in a style of management with social responsibility at the forefront.
Author: John D. Carter
Publisher: Zondervan Academic
ISBN: 0310080908
Category : Religion
Languages : en
Pages : 141
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Book Description
The Rosemead Psychology Series is a continuing series of studies written for professionals and students in the fields of psychology and theology and in related areas such as pastoral counseling. It seeks to present current thinking on the subject of the integration of psychology that grow out of the interface of psychology and theology. The data and theories of both theoretical and applied psychology are treated in this series, as well as fundamental theological concepts and issues that bear on psychological research, theory, and practice. These volumes are offered with the hope that they will stimulate further thinking and publication on the integration of psychology and the Christian faith.
Author: Catherine L'Ecuyer
Publisher: Hachette UK
ISBN: 1472143868
Category : Education
Languages : en
Pages : 159
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Book Description
'This book is a must-read for parents and educators who want to refocus children's attention to one of the greatest secrets to long-term happiness - discovering the extraordinary in the ordinary' - Jessica Joelle Alexander, co-author of The Danish Way of Parenting Children of the last twenty years have grown up in an increasingly frenzied and demanding environment so that, on one hand, education has been rendered more complicated, and on the other, the essentials have been lost to view. In order to ensure their future success, parents often feel that they must fill their children's schedules with endless activities that cause leisure, spontaneous activity, and the experience of nature, beauty and silence, to fade out of their lives. This veritable race toward adulthood distances children more and more from the natural laws of childhood. A constant stream of loud and flashy stimuli disturbs the only true and sustainable learning that exists in them: that of calmly and quietly discovering the world for themselves and at their own pace, with a sense of wonder that goes beyond mere curiosity for the unknown or interest in novelty. In a world such as this, it can be a daunting task for a parent or educator of young children to discern how to best raise their children. Catherine L'Ecuyer offers clarity, drawing attention to the findings of many studies of the last few decades on the effects of screen use, overstimulation and mechanistic approaches to education on young children, and suggests time exploring the real world, more silence and the 'Wonder Approach' as remedies. Learning should be a wondrous journey guided by a deep reflection on what the natural laws of childhood require: respect for children's pace and rhythms, innocence, sense of mystery and thirst for beauty.
Author: Patrick Drake
Publisher: Hachette UK
ISBN: 1784725412
Category : Cooking
Languages : en
Pages : 56
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Book Description
**FREE SAMPLER** Started back in 2012, HelloFresh is the world's leading recipe kit service. Each week their customers receive delicious recipes, recipe cards and all the fresh ingredients to cook them from scratch, straight to their door. In their debut cookbook, Head Chef and HelloFresh Co-Founder Patrick Drake will share the all-time top 100 recipes and techniques, as tested by millions of customers. Whether you're a beginner who likes clear instructions, or a seasoned cooked looking for quick mid-week inspiration, Recipes That Work is the simplest way to get delicious dinners on the table in around 30 minutes. These recipes require minimal effort and no complicated techniques. Impress friends and family with tasty, nutritious dishes such as Roasted Honey Feta with Crispy Sweet Potatoes, Super Mexican Shepherd's Pie, and HelloFresh's famous Prawn and Prosciutto Linguine. This is not a cookbook that will just look pretty on a shelf, but one that will become the most reliable, sauce-spattered, page-folded, go-to book in your kitchen. The book will feature: - 100 delicious HelloFresh customer-approved recipes and techniques with step-by-step photography - Extensive vegetarian options - Key techniques for easier cooking - Tips on equipping your kitchen on a budget - A list of store-cupboard essentials - Quick recipes for post-work suppers, most ready in under 30 minutes **We hope that you enjoy this free sampler.**
Author: John R. Rossiter
Publisher:
ISBN: 9781862740716
Category : Sales promotion
Languages : en
Pages : 31
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Book Description
Author: Kazuhisa Takemura
Publisher: Springer Nature
ISBN: 9811654530
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition provides a fresh overview of the idea of behavioral decision theory and related research findings such as theoretical and empirical discoveries of preference formation, time discounting, social interaction, and social decision making. The book covers a wide range from classical to relatively recent major studies concerning behavioral decision theory, which, in brief, is a general term for descriptive theories to explain the psychological knowledge related to people’s decision-making behavior. It is called a theory but is actually a combination of various psychological theories, for which no axiomatic systems—such as those associated with the utility theory widely used in economics—have been established. The utility theory is often limited to qualitative knowledge; however, as the studies of Nobel laureates H. A. Simon, D. Kahneman, and R. Thaler have suggested, the psychological methodology and knowledge of behavioral decision theory have been applied widely in such fields as economics, business administration, and engineering and are expected to become even more useful in the future. Research into people’s decision making represents an important part in those fields, various aspects of which overlap with the scope of behavioral decision theory. This theory is closely related to behavioral economics and behavioral finance, which have come into greater use in recent years. This book will appeal especially to graduate students, advanced undergraduate students, and researchers who are interested in decision-making phenomena.
Author: Tonny Krijnen
Publisher: Routledge
ISBN: 1000463583
Category : Social Science
Languages : en
Pages : 224
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Book Description
This thoroughly revised second edition provides a critical overview of the contemporary debates and discussions surrounding gender and mediated communication. The book is divided into three parts: representing, producing, and consuming, with each section made up of three chapters. The first chapter of each section attempts to answer the most basic questions: ‘Who is represented?’, ‘Who produces what?’, and ‘Who consumes what?’. The second chapter of each section draws attention to the complexity of the relationship between gender and media, concentrating on the 'why'. The third and final chapter of each section addresses the latest debates in the fields of media and gender, adding a vital layer of understanding of the topic at hand. Throughout, text boxes provide additional information on the most important concepts and topics, and exercises help bridge the gap between theory and everyday life media practices. The second edition has been updated in light of current developments with regard to gender, media technologies, and globalisation, including recent theoretical insights and examples. This is an ideal textbook for students studying gender and media, and for general courses on gender studies, sociology, cultural studies, and women’s studies.
Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1779714610
Category : Biography & Autobiography
Languages : pt-BR
Pages : 59
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Book Description
La moda, más que una forma de expresión, es un lenguaje poderoso que comunica nuestra personalidad, emociones e intenciones. Los colores, elementos centrales de la moda, juegan un papel fundamental en este proceso, influyendo directamente en cómo somos percibidos y cómo nos sentimos. La ciencia detrás de los colores: La psicología del color estudia cómo los colores afectan nuestras percepciones, emociones y comportamientos. Cada color tiene una frecuencia específica que vibra en nuestro cuerpo, provocando diferentes reacciones psicológicas. Los colores y sus emociones: •Rojo: Pasión, energía, vitalidad, poder, audacia. •Amarillo: Alegría, optimismo, creatividad, entusiasmo, jovialidad. •Azul: Tranquilidad, paz, confianza, seguridad, serenidad. •Verde: Armonía, equilibrio, salud, esperanza, renovación. •Rosa: Amor, cariño, romanticismo, feminidad, delicadeza. •Púrpura: Lujo, sofisticación, poder, creatividad, misterio. •Negro: Elegancia, autoridad, profesionalismo, fuerza, misterio. •Blanco: Pureza, sencillez, paz, inocencia, frescura. La paleta de personalidad: Los colores que elegimos para vestir revelan aspectos de nuestra personalidad. Los colores cálidos, como el rojo, el naranja y el amarillo, expresan extroversión, dinamismo y entusiasmo. Los colores fríos, como el azul, el verde y el morado, reflejan introspección, calma y seriedad. El color en la comunicación no verbal: Los colores se pueden utilizar para transmitir mensajes e intenciones sin necesidad de palabras. Por ejemplo, vestir de rojo en una entrevista de trabajo puede transmitir confianza y autoridad, mientras que vestir de azul puede transmitir calma y confiabilidad. Creando looks con impacto emocional: •Combina los colores con tu estado de ánimo. Si te sientes feliz, usa colores alegres como el amarillo y el naranja. Si te sientes tranquilo, usa colores relajantes como el azul y el verde. •Utilice colores para resaltar sus puntos fuertes. Si tienes ojos verdes, utiliza tonos de verde para resaltarlos. Si tienes cabello moreno, usa tonos de rojo para resaltar el color de tu piel. •Crea looks monocromáticos para un look elegante y sofisticado. •Utilice colores contrastantes para una apariencia más divertida y atrevida. •Apuesta por complementos coloridos para darle un toque especial a tu look. Conclusión: Los colores son herramientas poderosas que pueden usarse para expresar tu personalidad, comunicar tus emociones y crear looks con impacto emocional. Explora la paleta de colores y descubre cómo los colores pueden ayudarte a sentirte más seguro, poderoso y auténtico. Consejos adicionales: •Investiga la psicología de los colores y el significado de cada color. •Prueba diferentes combinaciones de colores y observa cómo te hacen sentir. •Inspírate con looks de celebridades y amantes de la moda. •No tengas miedo de ser atrevida y crear looks únicos. Aprenda mucho más...
