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Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471682861
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 0471682861
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 9780471646563
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Author: Uffe Bundgaard-Jorgensen
Publisher: CRC Press
ISBN: 1351768883
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the ‘engine, wheels, brakes, seats’ being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity. How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn’t be complete without the knowledge of the investor’s mind. This is the book that unravels it, layer by layer.
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: Lawrence A. Cunningham
Publisher: Columbia University Press
ISBN: 0231552777
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Anyone can buy stock in a public company, but not all shareholders are equally committed to a company’s long-term success. In an increasingly fragmented financial world, shareholders’ attitudes toward the companies in which they invest vary widely, from time horizon to conviction. Faced with indexers, short-term traders, and activists, it is more important than ever for businesses to ensure that their shareholders are dedicated to their missions. Today’s companies need “quality shareholders,” as Warren Buffett called those who “load up and stick around,” or buy large stakes and hold for long periods. Lawrence A. Cunningham offers an expert guide to the benefits of attracting and keeping quality shareholders. He demonstrates that a high density of dedicated long-term shareholders results in numerous comparative and competitive advantages for companies and their managers, including a longer runway to execute business strategy and a loyal cohort against adversity. Cunningham explores dozens of corporate practices and policies—such as rational capital allocation, long-term performance metrics, and a shareholder orientation—that can help shape the shareholder base and bring in committed owners. Focusing on the benefits for corporations and their investors, he reveals what draws quality shareholders to certain companies and what it means to have them in an investor base. This book is vital reading for investors, executives, and directors seeking to understand and attract the kind of shareholders that their companies need.
Author: Noam Wasserman
Publisher: Princeton University Press
ISBN: 0691158304
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.
Author:
Publisher: World Bank Publications
ISBN: 0821377310
Category : Political Science
Languages : en
Pages : 126
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Book Description
at African public sector officials who are concerned about the delivery of infrastructure projects and services through partnership with the private sector, as well as staff in donor institutions who are looking to support PPP programs at the country-level." --Book Jacket.
Author: Tim Cooley
Publisher:
ISBN:
Category :
Languages : en
Pages : 260
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Book Description
The Pitch Deck Book is a step by step guide to raising seed capital from Venture Capital and Angel investors. This guide was built by Tim Cooley who has spent more than 10 years screening deals and raising more than $200M in seed and early-stage capital for over 100+ companies. "The Pitch Deck Book is-hands-down-the clearest, simplest, and most concise guide ever written to creating and delivering an effective startup fundraising pitch. Three hours spent reading and applying the lessons in Tim Cooley's book will save you thirty hours of well-meaning-but-ineffective feedback from random advisors. Tim comes from the perspectives of both a founder and an investor, and as the Executive Director of a highly regarded angel group, he is EXACTLY the audience your pitch is aimed at. Founders around the world (not to mention investors who have to sit through awful pitches!) owe him an enormous debt of gratitude."-David S. Rose, "The Pitch Coach", author of "The Startup Checklist" and "Angel Investing", founder of New York Angels.Inside The Pitch Deck Book, you will find a guide to creating all the key elements you will need to engage investors. You will learn everything you need to do before you ever set up a meeting. You will learn the best format to present your business so that investors will get excited about your business. Finally, you will be shown a number of actual pitch decks with some of the most common issues that most founders come across when they pitch. Not only do you see the actual decks used, but also the feedback on how to fix them.If you do not want to be the 99% of companies who never get funded and are looking for the most comprehensive way to present your business to investors, this is the book for you.For more information and to get a FREE one-pager builder go to my website: TIMLCOOLEY.CO
Author: Phillip Ryan
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448867959
Category : Juvenile Nonfiction
Languages : en
Pages : 82
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Book Description
Explanations to the inner workings of one of the least understood, but arguably most important, areas of business finance is offered to readers in this engaging volume: venture capital. Venture capitalists provide necessary investment to seed (or startup) companies, but the startup is only the beginning, there is much more to be explored. These savvy investors help guide young entrepreneurs, who likely have little experience, to turn their businesses into the Googles, Facebooks, and Groupons of the world. This book explains the often-complex methods venture capitalists use to value companies and to get the most return on their investments, or ROI. This book is a must-have for any reader interested in the business world.
Author: Saskia Vanderbent
Publisher: Taylor & Francis
ISBN: 1000820645
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
This book is a practitioner’s guide to sustainable development, laying out strategies for attracting investment for communities and their partners. It proposes an innovative Sustainable Development Proposition (SDP) decision-making tool based on a propositional calculus that can be used to analyse the sustainability of an infrastructure investment. It draws on environmental sustainability governance data analysis enabling investors to understand the economic indicators, income potential, return on investment, demand and legal compliance, as well as community and social benefits. Identified risks, issues and advantages are managed and monitored, and the SDP guidance can be applied to improve the prospects of the project in order to attract investment. Sustainable Community Investment Indicators (SCIIsTM) have been developed to assist with attracting investment and monitoring feedback on infrastructure projects, designed by the author for remote rural and indigenous communities – in response to current industry tools that are designed for urban environments. The book includes a broad range of real-world and hypothetical case studies in agricultural and indigenous areas in South America, Europe, Africa, Asia, Australia and the Pacific. Taking a diverse economies approach, these industry tools can be adapted to allow for enterprise design with unique communities. This book provides sustainable development practitioners, including government agencies, financiers, developers, lawyers and engineers, with a positive, practical guide to addressing and overcoming global issues with local and community-based solutions and funding options.
