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Author: Ingrid Sturgis
Publisher:
ISBN: 9781617700255
Category : Digital media
Languages : en
Pages : 0
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Book Description
In the 21st century, the Internet has made publishers of anyone with a laptop or mobile phone. In response many observers have said that traditional media -- defined as newspapers, radio, television, cable TV, magazines and other print publications -- are in a death spiral if not already dead. In a series of articles ranging from academic journals to popular print media, opinion surveys and government reports, Are Traditional Media Dead?, investigates this question, exploring: Does journalism have one foot in the grave? How traditional media can fight back How new media has impacted traditional media. How journalism can change to adapt to digital age? Can older media survive?
Author: Ingrid Sturgis
Publisher:
ISBN: 9781617700255
Category : Digital media
Languages : en
Pages : 0
Get Book Here
Book Description
In the 21st century, the Internet has made publishers of anyone with a laptop or mobile phone. In response many observers have said that traditional media -- defined as newspapers, radio, television, cable TV, magazines and other print publications -- are in a death spiral if not already dead. In a series of articles ranging from academic journals to popular print media, opinion surveys and government reports, Are Traditional Media Dead?, investigates this question, exploring: Does journalism have one foot in the grave? How traditional media can fight back How new media has impacted traditional media. How journalism can change to adapt to digital age? Can older media survive?
Author: Nilofer Merchant
Publisher: Harvard Business Press
ISBN: 1422190145
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently—but how do you really capitalize on that? In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that “social” is much more than “media.” Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don’t operate like the powerful “800-pound gorillas” of yesteryear—but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality—they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era—or even the Information Age—will not be enough for the Social Era. Read 11 Rules for Creating Value in the Social Era to get ready to meet the challenges of this new age and thrive. HBR Singles provide brief yet potent business ideas, in digital form, for today's thinking professional. Editorial Reviews Named a “Best Business Book of 2012” by Fast Company “Ms. Merchant's new work provides a provocative vision of the future of both what organizations and what work might look like, yet grounded in real businesses today…this will inspire ideas and thought about what running a business really means.” — Forbes.com “Every CEO, CMO, and decision maker needs to read this. Nilofer has taken a high-level concept and made it abundantly clear how to implement this big idea.” — Tara Hunt, cofounder and CEO, Buyosphere; author, The Whuffie Factor: Using the Power of Social Networks to Build Your Business “A rare combination: strategic, well researched, and actionable. Nilofer Merchant helps executives see what’s at stake in the connection economy.” — Seth Godin, author, Meatball Sundae: Is Your Marketing Out of Sync? “Traditional strategy is dead. But do not fear—Nilofer Merchant shows how your organization can thrive with the new rules of the Social Era. Buy yourself a copy—and one for every member of your board.” — Charlene Li, founder, Altimeter Group; author, Open Leadership: How Social Technology Can Transform the Way You Lead; and coauthor, Groundswell “Social media is not about hooking up online. It’s becoming a new means of production and engagement. Nilofer lays out her enormously helpful ‘11 Rules’ to embrace the Social Era.” — Don Tapscott, coauthor, Macrowikinomics: Rebooting Business and the World “Pay attention to Nilofer Merchant. Or risk obsolescence.” — Dave Gray, Senior Vice President, Dachis Group “Nilofer Merchant nails it in this important and timely book. It’s an insightful road map. through the new world of business that embraces openness, stability, sustainable advantages, profitability, and the new value chain. It’s all here for you to devour. I hope you’re hungry.” — Mitch Joel, President, Twist Image; author, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone “Nilofer Merchant offers not just a name—the Social Era—to these confusing and turbulent times, but thoughtful and straightforward advice about how both institutions and people can thrive, not just be the last one standing. Required reading for today’s leaders—and tomorrow’s.” — Barry Z. Posner, Accolti Professor of Leadership, Santa Clara University; coauthor, The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations “With tools, metrics, and markets pulsing with change, Nilofer’s 11 Rules for Creating Value in the Social Era is a vital compass to staying relevant and profitable. Embrace them.” — Lisa Gansky, entrepreneur; author, The Mesh: Why the Future of Business Is Sharing “Nilofer Merchant deftly dissects the industrial traditions that are failing us. Not content to simply describe the state of affairs, she also offers comprehensive, prescient guidelines for taking the future into our own hands. This book opened me up to a whole new way of thinking about business, influence, and power.” — Deanna Zandt, media technologist; author, Share This!: How You Will Change the World with Social Networking “11 Rules for Creating Value in the Social Era completely, convincingly, and lucidly redefines what it’s going to take for companies to be successful going forward. Powerfully provocative and highly practical. Bravo, Nilofer!” — Tony Schwartz, President and CEO, The Energy Project; coauthor, The Power of Full Engagement and The Way We’re Working Isn’t Working
Author: Michael Stamm
Publisher: Johns Hopkins University Press
ISBN: 1421426056
Category : Technology & Engineering
Languages : en
Pages : 373
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Book Description
A deep and timely account of how American newspapers were produced and distributed on paper. Winner of the Best Book in Canadian Business History by the Canadian Business History Association Popular assessments of printed newspapers have become so grim that some have taken to calling them “dead tree media” as a way of invoking the medium’s imminent demise. There is a literal truth hidden in this dismissive expression: printed newspapers really are material goods made from trees. And, throughout the twentieth century, the overwhelming majority of trees cut down in the service of printing newspapers in the United States came from Canada. In Dead Tree Media, Michael Stamm reveals the international history of the commodity chains connecting Canadian trees and US readers. Drawing on newly available corporate documents and research in archives across North America, Stamm offers a sophisticated rethinking of the material history of the printed newspaper. Tracing its industrial production from the forest to the newsstand, he provides an account of the obscure and often hidden labor involved in this manufacturing process by showing how it was driven by not only publishers and journalists but also lumberjacks, paper mill workers, policymakers, chemists, and urban and regional planners. Stamm describes the 1911 shift in tariff policy that gave US publishers duty-free access to Canadian newsprint, providing a tremendous boost to Canadian paper manufacturers and a significant subsidy to American newspaper publishers. He also explains how Canada attracted massive American foreign investment in paper mills around the same time that US publishers were able to gain greater access to Canada’s vast spruce forests. Focusing particularly on the Chicago Tribune, Stamm provides a new history of the rise and fall of both the mass circulation printed newspaper and the particular kind of corporation in the newspaper business that had shaped many aspects of the cultural, political, and even physical landscape of North America. For those seeking to understand the travails of the contemporary newspaper business, Dead Tree Media is essential reading.
Author: Jeff Gomez
Publisher: Macmillan
ISBN: 0230614469
Category : Computers
Languages : en
Pages : 266
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Book Description
For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuating literacy rates, the bound stack of printed paper has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change. Newspapers are struggling for readers and relevance; downloadable music has consigned the album to the format scrap heap; and the digital revolution is now about to leave books on the high shelf of history. In Print Is Dead, Gomez explains how authors, producers, distributors, and readers must not only acknowledge these changes, but drive digital book creation, standards, storage, and delivery as the first truly transformational thing to happen in the world of words since the printing press.
Author: Gerd Leonhard
Publisher: Lulu.com
ISBN: 0557224543
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues.This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1
Author:
Publisher:
ISBN:
Category : Military art and science
Languages : en
Pages : 868
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Book Description
Author: Joseph Jaffe
Publisher: John Wiley & Sons
ISBN: 0471738697
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."
Author: Graham Meikle
Publisher: Routledge
ISBN: 1315475030
Category : Social Science
Languages : en
Pages : 626
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Book Description
The Routledge Companion to Media and Activism is a wide-ranging collection of 42 original and authoritative essays by leading contributors from a variety of academic disciplines. Introducing and exploring central debates about the diverse relationships between both media and protest, and communication and social change, the book offers readers a reliable and informed guide to understanding how media and activism influence one another. The expert contributors examine the tactics and strategies of protest movements, and how activists organize themselves and each other; they investigate the dilemmas of media coverage and the creation of alternative media spaces and platforms; and they emphasize the importance of creativity and art in social change. Bringing together case studies and contributors from six continents, the collection is organized around themes that address past, present and future developments from around the world. The Routledge Companion to Media and Activism is an essential reference and guide for those who want to understand this vital area.
Author: Angela P. Dodson
Publisher: Broadleaf Books
ISBN: 150649112X
Category : Social Science
Languages : en
Pages : 332
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Book Description
The women have something to say. Are you listening? In this powerful and needed collection, editor Angela P. Dodson brings together the voices of more than thirty-five accomplished women writers on the topic of violence and injustice against Black men. These writers are journalists, authors, scholars, ministers, psychologists, counselors, and other experts. They are also wives, mothers, sisters, daughters, aunties, and friends. Each lends her voice to shine a new light on the injustices and dangers Black men face daily, and how women feel about the vulnerability of our sons, husbands, brothers, fathers, uncles, friends, and other males we care about as they navigate a world that often stereotypes and targets them. Contributors include: -Elizabeth Alexander, president of the Andrew W. Mellon Foundation, poet, and author of The Light of the World -Brenda M. Greene, founder and executive director of the Center for Black Literature, director of the National Black Writers Conference, and professor of English at Medgar Evers College of the City University of New York -Goldie Taylor, former US Marine, MSNBC contributor, author, and an editor at large of The Daily Beast -Isabel Wilkerson, Pulitzer Prize winner, National Humanities Medal recipient, and author of Caste and The Warmth of Other Suns -Charisse Jones, award-winning journalist and coauthor of eight books, including Shifting: The Double Lives of Black Women in America and the New York Times bestselling memoir of Misty Copeland, Life in Motion: An Unlikely Ballerina -Audrey Edwards, former executive editor of Essence magazine and the author of seven books, including the award-winning American Runaway: Black and Free in Paris in the Trump Years -Michelle Duster, author, public historian, and great-granddaughter of Ida B. Wells -Sonya Ross, managing editor of Inside Climate News, founder of Black Women Unmuted, AP's first Black woman White House reporter, and first Black woman elected to the board of the White House Correspondents Association -Keeanga-Yamahtta Taylor, contributing writer at The New Yorker, Leon Forrest Professor of African American Studies at Northwestern University, author of Race for Profit, and editor of How We Get Free -Donna Brazile, endowed chair of the Gwendolyn and Colbert King public policy lecture series at Howard University, member of USA Today's Board of Contributors, Fox News contributor, and author of Hacks: The Inside Story of the Break-ins and Breakdowns That Put Donald Trump in the White House -Darnella Frazier, citizen journalist awarded a Pulitzer citation for her role filming the murder of George Floyd The catalyst for a national conversation, this collection offers historical context that is often missing from public discussions and media coverage, while demonstrating an ongoing pattern of demonizing Black men that is rooted deep in the history of our nation. The essays in this book engage with the emotional toll anti-Black violence takes on women in particular and cast a vision for future activism.
Author: Nikki Usher
Publisher: Columbia University Press
ISBN: 0231545606
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.
