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Author: Monika Gupta
Publisher: Business Science Reference
ISBN: 9781668481509
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing"--
Author: Monika Gupta
Publisher: Business Science Reference
ISBN: 9781668481509
Category : Consumer behavior
Languages : en
Pages : 0
Get Book Here
Book Description
"Metaverse is opening new avenues of opportunities for product manufacturers as well as service providers, and with this focus in mind, our book proposes the scope and challenges that the application of Neuromarketing in virtual worlds face across the different disciplines and business segments. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This book will strengthen the research in the following fields: 1. Establishing and Strengthening Brand Positioning among the target market in the virtual world through the application of neuromarketing principles and techniques 2. Boosting the creator's economy with a specific focus on establishing a direct channel of communication and interaction between different stakeholders in the ecosystem with the help of merging disciplines of metaverse and neuromarketing 3. Exploring consumer behavior and decoding their physiological and psychological responses in Metaverse Domain with the help of tools and technologies used in Neuromarketing"--
Author: Gupta, Monika
Publisher: IGI Global
ISBN: 1668481529
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Author: Inder, Shivani
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift transcends mere trendiness. The metaverse isn't confined to the realms of conceptuality or viral discussions anymoreit signifies a monumental revolution poised to reshape society and humanity at large. As entrepreneurs fervently adopt artificial intelligence, an unprecedented wave of creativity ensues, redefining the very fabric of business. Yet, with this surge comes a cascade of myths and challenges that shape the metaverse's entrepreneurial landscape, spanning technological intricacies, cultural dynamics, and ethical considerations. The book, titled New Business Frontiers in the Metaverse, aims to demystify the metaverse's complexities. Moving beyond the speculative buzz surrounding the metaverse, the book unfolds as a dynamic exploration of the relationship between entrepreneurship and this digital frontier. By addressing the myths and challenges head-on, it seeks to provide a comprehensive understanding of the dimensions that entrepreneurs will confront in the metaverse. Through an exploration of integrated technologies like NFTs, Web 4.0, augmented reality, virtual reality, and mixed reality, the book offers a unique perspective on how these innovations intertwine to shape the metaverse's entrepreneurial landscape.
Author: Tarnanidis, Theodore
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
Author: Srivastava, Prateek
Publisher: IGI Global
ISBN: 1668481197
Category : Technology & Engineering
Languages : en
Pages : 444
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Book Description
Managing solid waste is one of the biggest challenges in urban areas around the world. Technologically advanced economies generate vast amounts of organic waste materials, many of which are disposed of in landfills. In the future, efficient use of carbon-containing waste and all other waste materials must be increased to reduce the need for virgin raw materials acquisition, including biomass, and reduce carbon emissions to the atmosphere, mitigating climate change. Moreover, expeditious development in information and communications technology (ICT) has made the machines more powerful and efficient, but at the same time, there is a simultaneous decrease in product life leading to an extensive rise in the annual production of e-waste, or electronic waste. Considering the health hazards and environmental implications of e-waste, it has become a global problem that needs serious attention. The Handbook of Research on Safe Disposal Methods of Municipal Solid Wastes for a Sustainable Environment covers waste management principles and strategies in different fields and corresponding applications. The book also focuses on the waste management strategies for a sustainable environment that have emerged. Covering key topics such as waste, energy, and recycling, this premier reference source is an excellent resource for environmentalists, government officials, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Pandey, Binay Kumar
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 391
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Book Description
The advent of 6G technology introduces significant security challenges that must be addressed to ensure its safe and effective implementation. The increased complexity of 6G infrastructure, encompassing a vast array of devices and networks, expands the potential attack surface, making it more vulnerable to cyber threats. Privacy concerns are heightened with the massive data flow, necessitating stringent protection measures. These rapid developments are outpacing current educational frameworks, highlighting the need for updated programs to equip cybersecurity professionals with the skills to address these challenges. 6G Security Education and Multidisciplinary Implementation explores the critical intersection of technology, security, and education. It provides insights into the implementation of 6G technologies as well as frameworks for security education. Covering topics such as 6G education, learning experience, and privacy concerns, this book is a valuable resource for educators, academicians, scholars, security experts, post-graduate students, pre-service teachers, industry professionals, and researchers.
Author: Pandey, Digvijay
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 678
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Book Description
Artificial intelligence (AI), the Internet of Everything (IoE), and Machine Learning (ML) are transforming modern society by driving innovation and improving efficiency across diverse fields. These technologies enable seamless connectivity, intelligent decision-making, and data-driven solutions that address complex global challenges. From revolutionizing industries like healthcare, education, and transportation to enhancing communication and resource management, their applications are vast and impactful. Interdisciplinary approaches are critical for unlocking their full potential, fostering collaboration across sectors to develop sustainable, ethical, and inclusive solutions. As these technologies continue to shape the future, they hold the promise of advancing societal progress while addressing pressing issues. Interdisciplinary Approaches to AI, Internet of Everything, and Machine Learning explores interdisciplinary approaches to harnessing AI, IoT, and ML to address complex challenges and drive innovation across various fields. It emphasizes collaborative strategies to develop sustainable, ethical, and impactful technological solutions for a rapidly evolving world. Covering topics such as artificial neural networks, management information systems, and supply chain management, this book is an excellent resource for researchers, technologists, industry professionals, educators, policymakers, and more.
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 494
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Book Description
Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.
Author: Oskounejad, Mohammad Mehdi
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
In an era dominated by technology, our world is experiencing a radical transformation through the relentless expansion of industrial generations. The advent of the fourth industrial generation unleashed transformative technologies that revolutionized businesses, enabling access to unprecedented data and analytical capabilities. As we transition into the fifth industrial generation, concepts like sustainability, resilience, and value take center stage, laying the foundation for what is now known as Industry 6.0. In this landscape, processes are intelligently managed without human intervention, and artificial intelligence burgeons, promising a future where calculations and analyses occur at unprecedented speeds through quantum computing. Advanced Businesses in Industry 6.0 emerges as a comprehensive guide to decipher the intricacies of Industry 6.0. With a focus on ultra-advanced concepts, we aim to provide a roadmap for scholars and professionals, offering insights into the opportunities and challenges within this ultra-smart environment. Tailored for students and professionals alike, this book delves into essential topics such as super smart businesses, supply chain advancements, smart factories, production, procurement, information logistics, distribution, interactions, marketing, finance, agriculture, and health systems in Industry 6.0.
Author: Barua, Kuntal
Publisher: IGI Global
ISBN: 1668494736
Category : Education
Languages : en
Pages : 488
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Book Description
The Higher Education Learners’ Learning Outcomes (HELLO) project offers a comprehensive solution to the challenge of creating comparative metrics of learning outcomes that are valid across various cultures, languages, and higher education institution types. Traditional methods of assessing learning outcomes in higher education have limited institutions' abilities to compare student performance to that of their peers, hindering efforts to improve teaching practices and enhance student learning. This project creates learning outcome measures that are culturally and linguistically appropriate for different types of higher education institutions, enabling institutions to compare student performance to that of their peers as part of efforts to improve teaching practices and enhance student learning. Design and Implementation of Higher Education Learners’ Learning Outcomes (HELLO), edited by Kuntal Barua, Neyara Radwan Mohammed, Virendra Singh, and Ronnie Figueiredo, provides a persuasive account of the HELLO project and is intended for all students, teachers, administrations, and higher education institutions interested in improving teaching practices and enhancing student learning outcomes. The book presents the challenges in traditional methods of assessing learning outcomes, the limitations of diverse attempts to fill the quality information gap, and the rationale for HELLO beyond collegial approaches and student-centered learning. The book also explores key challenges in developing and executing HELLO, such as the risks of ranking and value-added methodologies. By offering a comprehensive overview of the HELLO project, this book provides higher education institutions with the information and motivation they need to participate in the project and enhance their students' learning outcomes.
